With 17 Audie awards under his belt, more than any other male VO in single-voiced titles, Simon Vance is an Audiobook legend.
Join Toby Ricketts and Simon Vance for an in-depth chat about the world of Audiobooks, and how a spectacular and improbable coincidence brought them together!

Find out about Simon Vance's early career,

how he ended up being one of the worlds foremost audiobook narrators,

how to perform differently as a narrator versus a stage actor,

what the trajectory and shape of an audiobook narration career looks like,

how to get experience before entering the world of audiobook narration VO,

the politics of Audiobooks,

Some behind the scenes stories of the Audible 'Sandman' series,

Some more behind the scenes stories about the Dune audiobook series,

Tips for maintaining characters,

Simon takes us on a technical tour of his home studio booth,

A discussion of home studios vs professional studios,

Why he enjoys the work of narration.

Enjoy! Visit simon's website at www.simonvance.com

Here is a transcript of the interview:

Toby Ricketts

Hello voice nerds. This is Toby Ricketts and this is VO life my monthly chat with people who are big in the voiceover world. We've got movers and shakers from all over from agents to actors and everything in between. So welcome. It's good to have you along. Very excited about today's chat, because I'm speaking with one of the biggest names in audio books today. He has out narrated over 1000 titles, been nominated for 40 audio awards, won 17 of them, he's in the audible Hall of Fame. I'm going to just keep going on because I want to get across how ridiculous it is. And it's got the most audio nominations for a single male narrator on titles of anyone. So it's my great pleasure to introduce Simon Vance to the podcast.

Simon Vance

Hi, Toby, nice to meet you.

Toby Ricketts

It's very nice to meet you as well. Just starting off with the one have you come across those coincidences in life? And you're like, what were the chances of that happening. And I just want to spell out exactly how we got in touch because it's one of the biggest coincidences that's ever occurred to me. So the scene is that I've just listened to the Sandman series on Audible, of which you play a part you've got a character role in that. And, and I wanted to see the film dune that was coming up. And so I thought, well, I'll I'll put, I want to read the text. So I don't so I can see, you know, the movies, I'm gonna listen to the audio, but before that, which also happened to narrate I hadn't quite started yet. And then my mum, who lives here in New Zealand with me said, Oh, I caught up with a yet an old friend that I haven't seen since like the 1960s the other day, because I saw him on Facebook. And he mentioned that he was in some sort of voiceover thing. And I was like, Oh, who's that? I might know his name. And she said, Simon Vance. And I said, that name, because I said, Where have I heard that before? And then it just so happened that you guys have caught up at exactly the moment that I've been listening to all your stuff on on Audible. So I was just blown away by what a coincidence it was, and what a small world we live in,

Simon Vance

was extraordinary. Well, it's got in a way it got smaller the pandemic help because of sort of people having more time to spend on computers and Facebook and so on. And that's what happened. I think I posted something and your mum saw it and said only you this island dance that we used to play with on the Brighton Beach, consult Dean and stuff. We had cats together and our families were very close. And I kept in touch with a couple of people. There's a girl Penny, who was a great friend of your mom's too. And and of course, you've brought your uncles I was gonna say your brother's No, that's your mom's brothers. That's what they used to come over to our house all the time, our birthday parties and everything else. Amazing. But she got in touch with me and said, and I said, Yeah, let's chat. So we got on and I mean, she's been over there for since the early 70s In New Zealand, and I've been in California for almost exactly 20 years now. 20 years next week, I think. 40 years. At some point, it

Toby Ricketts

doesn't really matter, does it?

Simon Vance

Oh, but anyway, we got in touch a nice fun chat and it was so much fun catching up and then you send me an email. And the funny thing is, it came to me, Toby Ricketts. You know, my mom. Ricketts Ricketts. I don't know any record. Oh, I know New Zealand. That was to Somerville.

Toby Ricketts

Yeah, of course. Absolutely. There was the connection. It was just it's amazing how these things come full circle. So you obviously you grew up in Brighton in the UK as a as did I great place to grow up. In terms of audio Becca, like, you know, when when you were growing up? Because lots of people think oh, you've always you've always done audio books. Obviously, you've had an interest from a young age. And you kind of did but there wasn't really much around at that time. Right? There was sort of vinyl records with sort of Richard Burton reading things was what other kind of influences did you have from a young age? Oh,

Simon Vance

the funny thing is, I mean, audiobooks was never going to be a career of mine. It was never a choice. This wasn't an active choice that's sort of backed into it. And became good at it by accident. But I was we growing up in England, born in the 50s. So radio, TV in the 60s, there was a lot of storytelling. Now listening to the voice on the radio, watching, listen, well, there was watch with Mother, listen with mother and re watch with mother lunchtimes, when you're really young Jacko normally was an afternoon show on the BBC. It's around 5pm 15 minutes of an actor sitting there telling stories. So that was an influence on me. I also happen to be very good at reading around during class being able to read and sort of I can have, remember a particular time reading I think, might have been a Joseph Conrad or something and just getting lost in it was about 14 or 15. But never really thinking this is what I'm going to do. I was into being an actor for a lot of time, but never took that seriously until I was in my 30s because it seemed to be a question refer? Well, it was something people played out, it wasn't a serious job. That was my original opinion. My parents were both in the medical profession, and grandparents had been and so on. So I was all set for maybe looking at that nearly became a civil engineering. We talk about that later. But I sort of moved away from it. But I ended up having friends at school Grammar School, in Brighton High School in the States, whatever it was in my teens, whose whose dad worked in the local radio station, and I started in radio. And then I went to London, and joined radio for the National speech channel at the BBC speech based. And he went there, and I followed him, because he went a few years before me, and I thought, Well, if he can do it, I can do it. And it seemed like fun, I enjoyed it. But um, and while I was in London, the RNIB, he worked for the RNIB, this friend who'd gone to radio for before me, he worked for the RNIB Talking Book service for the blind reading books for them for charity. And when I got to London, he'd left he'd gone somewhere else, but I was on my own, and I had a lot of spare time. And I thought, what did he do to fill his time, and I'll do that. So I started reading books for the blind. In the 80s eyeglasses, 1983, I first went up to London, and I started reading for the blind in one afternoon, a week for the whole nine years that I was up there, working for the BBC. And when I came to the States, I was determined to be an actor and I was in, but I didn't go to New York or LA, I was based in San Francisco, and there was a really only theater. So I did a lot of work in theater. But my then brother in law knew somebody who worked in audio books. And if you want to add some extra money to audiobooks, so I did some audiobooks. Or I got signed by this one company, Blackstone audiobooks. And I've been with them ever since. And that was the beginning. But I never ever saw it as a career path. I think that's

Toby Ricketts

something that a lot of my other voiceover artists, including myself, have remarked on that the fact that they always kind of knew it existed as this kind of, you know, Hallowed, you know, imagine being able to, you know, use your voice and get paid for it. I'm because I'm from a radio background as well. And, and there was always a sense that there were these jobs, but it wasn't kind of a real job, like I couldn't, you know, I couldn't go for that. I don't even know how to get into it. And it does seem to be a shared thing that you do, you gain skills along your life, and then suddenly, it just falls into place. And you're doing it and suddenly, like I'm doing it this is this is amazing, which might be different these days. Because there are so many more people, I think wanting to be voice artists these days, that there are more parts that are sort of just laid out for this sort of career that it is a valid career path. But at the same time, there's so much more work around for things like explainer videos and genres that simply didn't exist sort of, you know, five years ago. So it's interesting that, you know, it has changed this whole career and how to get into it.

Simon Vance

Yeah, I mean, as I say, for me, I sort of backed into it accidentally, that worked for me, because I have issues with, you know, wanting to be good at something, if I'm going to be a success at it, I need to be good at it. And I didn't need to be good at audiobooks. I was reading for the blind when I started it. That was my apprenticeship. And I came over and I thought, well, I can do this won't lead to anything. Whereas with acting, it was always a bit of a struggle, because you go into a casting or whatever, what do they want? What do they want? You're always thinking what's what can I do to make an impact. And I never had to do that with audiobooks, because it was never a goal. I got a good friend, Scott brick, who's another very successful audiobook narrator here in California, in Los Angeles, and he talks about wanting to be an audiobook narrator from a young age, younger than me, but he was, you know, that was his goal. Once he recognized it was it was a thing, he decided to go for it. So he took a career path. But me, it's always been a little bit accidental that it wasn't until about 15 years ago that I finally accepted that I was good at it. And I could make it a career and actually backed off doing theater and stuff like that. I'm back in. I'm in Los Angeles now and looking at working in film and TV at some point along the way. But that's yeah, I'm enjoying the audio books have been very good to me, and I've enjoyed them, but it's a complete surprise. But as you say, these days audio books, it's got a much higher profile. You know, I was working it in the 90s and it was just cassettes, then, you know, people driving along with 25 cassettes beside them and slipping one in the car each time and popular thing.

Toby Ricketts

Yeah, sales reps that were driving 1000s of miles a week.

Simon Vance

truckers are a huge audience. But you it wasn't until Steve Jobs or whoever the mp3 players and Steve Jobs particularly with the iPod that suddenly it became possible to have a whole book by pressing a button, a single button and suddenly in 2000 234 the business just huge it was growing before that but it just expand

Toby Ricketts

Usually, so that would have been sort of in the middle of your sort of your, your audiobook career so far. And you noticed a real uptick in, in sort of in sales and demand for for actually reading these books.

Simon Vance

Oh, yeah, it was very often down in the early days. I mean, I started I got here in 92. I started doing books either later that year at the beginning of 93. I can't exactly remember. But I was working for Blackstone doing books here. And they're working in theater, mostly. A very good year and 95. I worked in the theater every every week. Around 97 Business dropped off, I was still with only Blackstone. And it was horrifying because I was going through a divorce and separation, not necessarily in that order separation, then divorce. And it just it was it was crippling when when they backed off sending me books, because I didn't have anything else didn't have a lot of theater at that point. And then things started coming back later on. And it was very noticeable. For me. I think I won my first award in the year 2000. Then the next couple of years, and it was, as I say, 2005 Suddenly I had a job. So I stopped doing or doing theater because theater took me away, that was rehearsals every other week and, and so on and so forth. And and some of the audiobooks I was doing in the early days required me to fly to New York or Seattle or somewhere else to do the recording in studios. Because I was mostly recording at home, which is very unusual in the early days in the 90s. There won't be any of us who did that. Yeah. And sort of surrounded by a lot of the mainstream people until they realized, actually, some of these independent guys can do it.

Toby Ricketts

Yeah, absolutely. Just going back on a couple of things you said there about, you know, being in the theater and also doing audiobooks. And I've just come from a weekend teaching sort of how to do voiceover and there were some theater or actors in the room. And one of the things I had to tell them was about, you know, when you are doing on stage work, you are, you know, projecting and making everything big, so that in the back seats, they can hear what you're saying. But in audiobooks, it's much more subtle. And so you have to have quite a range in terms of being an actor, and then sort of bringing that back. And, and, you know, I told them to, you know, instead of projecting to the back seats, you're basically performing for the tiny person inside the microphone. If you've got any sort of thoughts on how it differs, you know, theater acting, the audiobook? Well, yeah,

Simon Vance

I mean, for me, I was fortunate because I did do all those years of radio, and broadcasting where you were basically, I and the cliche at the time, then and probably still is, you know, imagine your grandma sitting the other side of the microphone, and you're just talking to her, like, I'm talking to you just that, you know, I'm not gonna project to you told me. Hey, Toby. Yeah. And the difference to some extent, I think, is the the amount of breath support and so on, you know, you're on stage and you've got to project you've got to be Sapele. You can't be storming around Shakespearian, like all the times, you've got to be sat on that you so you give him more support. You don't have to do that the breath control is very more nuanced in the studio. It's much gentler, and yeah,

Toby Ricketts

because the mics up everything to listen, you know, it's a very sensitive instrument.

Simon Vance

Indeed, indeed, yes. You have to be careful. And it's, it's so storytelling is so gentle

Toby Ricketts

trust exercise, in a way, isn't it? Like you're really you're creating a world and inviting someone into that world? And it's quite a responsibility, I think.

Simon Vance

Yeah, yeah. It's funny thing. I mean, I I can happily I can listen to myself. We're not you don't not listening to my not listen to my voice. I mean, there's a that's a thing you find with some new people in the industry and some older ones, perhaps, but, you know, I've got a wonderful voice, and I've listened to you can tell they're sort of enjoying the sound. I'm doing wonderful things with orders. And, but I'm listening, I'm listening to the story. So I'm, I'm actually I found myself I wouldn't necessarily I don't coach people. And I wouldn't coach them to say, well, you know, see how your story sounds to yourself. But there is a way in which I'm listening. On some level, I'm listening to myself, am I making sense? Does this serve the story or not? And I can tell when sort of when it becomes false when I'm drifting or, or pushing or, or whatever. And so that while you know, you're putting the audience out there, or the one person you're talking to, that one person is in my head at the same time? I'm sorry, in some strange way.

Toby Ricketts

Yeah, yeah. Before we leave the, the sort of, you know, your history and how you got into audiobooks. It's like I see, I definitely see that there's a something in common with my career and in terms of you know, you were able to do many years of practice. In a real situation you're reading for the blind, so you're basically doing audiobooks but without the pay, but getting that practice, practice practice which we I was talking about in voiceover training. And then it's a kind of a slow start, it's a very slow curve up, you get some books. And then as soon as something like an award happens, it seems to sort of go exponential. And then it's sort of like the world is your oyster. And you, you, you you learn at an exponential rate. Would you say that? That's sort of how it's happened then? And what happens after that? Does it sort of plateau? Does it keep on going? Is it can you just do what you want? At that point?

Simon Vance

I'm on the downward slope. It's, it's really interesting thing, it's one of the things I have a problem with, when I'm when people ask me, you know, how do you how do you work? How do you get in the industry and so on and so forth? How does it grow? Because I came into it in a different way. I way that people don't, as you explained it, you know, I did my apprenticeship for eight years, and there was no pressure, no pressure at all. These days, you come into the industry, and it's almost like you got to be hot, the moment you open your mouth, you know, people rush into books, and they take on more than they can handle in. And it's, it's, it's almost like with with auditioning, well, you get sort of one chance as it were. And if you if you don't nail it, the first time, the fear is, you're not going to get a second chance. And I had a lot of chances to nail that to grow and stuff. And I may, or may have had a gift to begin with, you know, so So I was fortunate in that respect. So I didn't need to learn, although I have heard some of my books from the 80s. There's a couple. I did a RNIB that they sold to Audible UK, and they're available, but I made sure they put them under a different name. And I'm not going to tell you what it is. Because I've heard Okay, that was a beginners voice. listen to voices books I've done 20 years ago, and there's a slight, you know, I said little squirmy Enos about it. Well, that's a good

Toby Ricketts

thing, in a way, isn't it? Because I mean, if you're not if you're not getting better, and it's nice to see the progression,

Simon Vance

in terms of how it how it went, you know, for me, it was again, no pressure for the years that I was working here commercially, because it was something filling in the time or a little bit of money on the side, because acting on the stage was my thing. And it was very gentle. And it started to take off, I won the first award, it was one of these earphone awards about a pile of them here, they kind of this the spare room and fold. Let me just go into the wall here. audiofile magazine, which is a US magazine that does a great job of promoting and reviewing, I send these out to new readers every so often couple every month or excellence. And it's just a nice alarm to have. And I got my first one in 2000. And and I wouldn't have said I noticed a big change that I won my first od in 2006. And that's the sort of the Oscars of the audiobook industry over here. Pretend

Toby Ricketts

I'm not quite as good.

Simon Vance

But it's very flattering. I mean, it's phenomenal. And I won my first one of five or six and it does help you with the business, the business and audiobooks as it's changed over the years it was still growing then, in 2011, or 12. Audible bought, audible was bought by Amazon. Audible had started up as being just a distributor of audio books a sort of central place on the internet that people could download them. So all the publishers sort of gave this that didn't give their stuff but they channeled it through audible. And inaudible started doing what they said they weren't going to do in the first place. And that's produced your own audiobooks. And everybody got very uptight and audible got bigger and bigger became the, you know, the elephant in the room, taking up all of all the oxygen and and then Amazon bought them and started using the unload masses of titles. They wanted everything on audio. So around 2000 Whatever it was 1112 13 they demanded of the publishers or producers rather producers, they wanted to bring in as many of these books as possible. So everybody in their grandmother got the chance to do audiobooks on the standards just dropped. It was a bad few years. In retrospect, business actually dropped off, because the main publishers, the people that I did work for and paid me in a regular union rates. They weren't putting so many books out because they are audio and took a few years to recover. And the milk amongst those narrators who came in who weren't perhaps experienced the milk, roaster chop and some extraordinarily good narrators that came from that. And I think things have leveled out now in the last few years. I think it took three or four or five, six years for the for the business to really settle. Because even given my level of award winning I was I had gaps in my lots of gaps in my schedule. I got very depressed Time's about, you know, the work, because it wasn't happening. And but it's it's come back in the last few years. And it's an it's continued to expand now, but it's all a little more sensible than it was a decade or so ago. Right. But it's been up and down, it hasn't been a direct, you know, like that. Yeah, sort of, oh, this is good, or this is bad, or this is always good. And then it's, it's sort of come up now. And I think we're on a steady trajectory. I'm, I'm having to turn down books. Now position to be, yeah, it's a good thing to be. And unfortunately, it's all others story. I've got his name names, but there's a publisher that sends me some fantasy books, which were great at the time, but they've gone on too long. They're not very well written the self published things, they got an audience. And I don't want to not be authors, because it's my God, being an author is incredible, but they're not my cup of tea. I'm locked into this series. Now, I've had a I had a 27 hour book and a 17 hour book, and I just today started another 27 alcohol for the same publisher. They're all of the same sort of nother fantasy. And I've had to turn down books from publishers I love with really good books that, you know.

Toby Ricketts

It's funny how, you know, being a, sort of a subcontractor life or being self employed, and does have such ebbs and flows. And I've had to, you know, counsel, a few sort of voiceover artists on that kind of slight word upward trajectory that you will have weeks when no one calls you. And it's not the end of the world. It's like it's the time to do your marketing. And like it does does seem to pick up as long as you put if you start putting the time in to to promoting yourself into finding new ways to work. But it can be quite disheartening, I think. And it's nice to hear from someone with so much experience that that happens to even you with the awards. You know,

Simon Vance

it's just that I remember John Cleese getting very frustrated because people were looking for John Cleese types. He goes through the career of a of an actor or something like that, you know, then it would go through various things. Give me John Cleese. And it will give me a John Cleese type. And then John Cleese is going but what about me? And I think I feared that was a time when give me somebody give me a sign advance type because him signing events is too busy. We won't have time it was a lot of assumptions on the way that sounds do business. Right? I'd have to keep going out and reminded me, you know, I got some space here. Yeah, I've got some time if you've got anything for me. But you're right. It's about communicating, being in touch with publishers and the industry as a whole and keep reminding them that you're there even at my level, you know, forget. Oh, he's okay. He doesn't need work.

Toby Ricketts

Yeah, yeah, absolutely. Yeah. All right. Let's switch gears a little bit and talk about some specific projects is basically just me like having a slight fanboy because I want to peek behind the curtain. The two I mentioned at the start, which the the Sandman series from which is on Audible, which is just such an it's one of the best dramatic productions audio only dramatic practice I've ever heard this, that the the level of acting and the level of production is just it blew my mind when I was into it. So do look. If you're into the surf, then do do look it up. What was the process? Because there's a lot of dialogue in that. And I can't imagine they got everyone together in the same studio. So once that managed from afar, and was it live directed sessions, did you have to travel? How did that sort of turn out?

Simon Vance

Oh, gosh, I think a few years because I only have a few lines in the first one and add more in the second one. They're different because the second one was right in the middle of the pandemic. First one. Well, here's the thing I get on very well with the director, duck Max, producer, director and fantastic Medusa. Oh, god, he's incredible. He and I, he's a classic Skype warning. I don't he's born but he was. He went into a friend's same grammar school as a friend of mine was taught by my friends. It's a small world stuff. I mean, he could go in detail and stuff like that, but I bumped into him at at one of the audio awards. And we got chatting has a lot in common. And I also happen to know Neil Gaiman so that was that was helpful. And, and we he hired me for it. And I was I wanted to do it over there. He's willing to let me do it from here remotely. But never on any occasion. Have I been in the studio with anybody else? Well, other friends report. So who's another audiobook narrator extraordinary artists. Brilliant. Okay. Nothing else. He's done a lot of good stuff. He lives a couple of miles from here. But he he went into the studio with Michael Sheen was there, Neil was there. Three or four other British actors were there and he had a phenomenal time for his week, but he did some great Ghibli Gilbert I think in the first season, and it's just phenomenal work that he does. He's a very talented guy, but he got the pleasure to meet of meeting people but I went there and it just happened to coincide with a couple of days after my mum died, but I booked it so I went in and did it. But that was the first Lucien the librarian session that I did. And I just sat at a microphone and done I sat beside me, and he read the other lines, and we let the guy you know, I respond, but he'd say he knew what I think. When he was James McAvoy so he I don't know if he'd recorded James at that point. But he, he knew how it was going to be. So he gave me He fed me the lines, and I responded. That was the first season or first act, act two and act three I did here. This is my studio.

Toby Ricketts

Yeah, we're gonna get into that a bit later. I'll ask you some questions.

Simon Vance

And, and I just I think we did it remotely. Yeah, we did it. What's the subject?

Toby Ricketts

or something? Yeah, yeah. No,

Simon Vance

you're talking about voiceover Thank you. So we did voice source connect, and with a studio in London. And, again, he read the lines, and I responded with a suitable space, they knew what he likes. There's one part of act three that I did a whole sequence I knew was coming up, he wasn't sure if it was going to be included or not, I can't remember it depended on their choice of what they were going to do, which episodes and so on. And I thought, You know what, I'm gonna go in the studio and have a go just for the heck of one morning I woke up and I thought, Oh, my voice feels good. Ladies with VoiceOver, you know, something that you wake up? Oh, I sound good this morning. So I went in the studio because it was a like a 20 minute read or something like that. And I just launched into it. And I sent it to him. And I said, you know, if you want to use this, I'll do it again. And it came around that they then decided they were going to use that scene. And I thought, you know, Were you okay with that you want the other goes? And he said, Well, why don't we think about this accident or this axis? I went back in the student I did about four or five times more, way more than he needed. And he actually I think he's using the original.

Toby Ricketts

Yeah, then some of them away. There's something in that first read that just is fresh. And yeah. And probably your interpretation as well.

Simon Vance

Yeah. And that was not resource Connect. There was just me doing it right. off my back. Because I'm a storyteller. I read books. I don't have a producer in my ear all the time. Yeah. So

Toby Ricketts

more comfortable. Exactly. And the other one I want to pick your brain about was was the the first book in dune because you've been the the narrator for the series in June, that must have picked up in popularity over the last couple of years with with veal nerves, beautiful film that has just come out recently. There were a few interesting things about the production of doom, though, that I found interesting. And I don't I'm not the production because I think it was a fantastic production and your parts were just absolutely sublime. But it differed from other audio books in that it was a mixture of single Narrator doing characters and other chapters were actors doing scenes with narrator in between. And I wonder whether they explained what that how that was going to work to you or or any kind of, you know, detail about how that occurred.

Simon Vance

It's an interesting thing. I think they do a much better job on it today, because I think people are much more experienced in the industry with with multiple voice or whatever they want to do. I'm not sure what their decision was based on. I'm not sure whether the people who did it and I know them at a distance. I've met them. And they're good producers, but they decided to split it so that you know, and I don't know what the thought process was on what scenes are we going to make, like audio drama as it were and what scenes we're going to have single Narrator I got a script saying these are your bits to read. So I went through that and it was great because Scott brick who does some of that who does the voice and he plays portrayed is in the originals and he's he's worked a lot on the dune books with the with Brian's Franco but son Brian, and he got from him. Before we did this, he got all the pronunciations, right? Yeah, all the authentic pronunciations, not like the, the movie was made way back in the 80s, which had all the wrong pronunciations in it. And Frank Herbert was a pocket POC, elliptic, or at least very disappointed anyway. But we had all the right pronunciations. But so we got all the list and pronunciation stuff like that. I just recorded my bit. I wanted to hear what the other voices were doing. Because from my from my point of view, and it's been pointed out to me, sometimes I do a voice because I like to not make a huge character thing. I don't overdo voices, unless it's Dickens or something, and you know, but I want to differentiate them when I give them a sort of voice or accent or whatever. And of course, that wouldn't be when they did the scenes, that wouldn't be the voice of the actor, it is one

Toby Ricketts

interpretation, isn't it? You know, it's two people having a go at the same character, you're going to get a different result. And without those interacting, it's going to be a different result.

Simon Vance

I've never gone back and listened to it. And I'm sorry, I sort I think I'd be too critical of it because it was a little bit of a failing on my part, perhaps or, you know, but it wasn't offered that I should have done some more research on who's Playing what and how are they doing? And I'm not sure any of the actors would have been able to tell me because

Toby Ricketts

I don't I don't think so I think your your parts were absolutely fantastic and your interpretations of the characters were bang on so I think you I think you did a fantastic job in that

Simon Vance

interesting and it's has been successfully one it was my second or third Adi back in the day. And yes, I didn't get because I have a Google alerts if my name pops up somewhere in the world. And months, it was like, you know, the list of best selling audiobooks or something and Dune was was

Toby Ricketts

up there. Yeah, yeah. Because I mean, I mean, I only bring it up because he like when I listen to audiobooks, I am hypercritical, because I'm thinking if I was doing this, how would I do it? And like what, you know, what does this all mean? Whereas I'm not. It's difficult when you're in the industry to become completely immersed in it because you're constantly do, do you listen to audiobooks? And do you find it difficult? In terms of you're constantly kind of interrogating the production?

Simon Vance

Well, I don't listen to what I bet very rarely these days, there was a period when I drive, we had a, we originally lived in the Bay Area, San Francisco, my wife and I and my wife has been teaching at UC Irvine down in Orange County for the last 15 years. And eight years ago, we moved down here partially about for about three or four years. We had a house up there and we had a small rental down here. So that will bring together all week she was flying down once a week and flying back. And I was trying, I was exploring Los Angeles and movie work and stuff. And I drive the five or six hours. And because of a very good friend of mine, Grover gardener, who's been in audiobooks about as long as I have. And he does wonderful biographies and stuff, Carnegie and you know, Rockefeller, and all the rest of it, and I love those. Also, around the time, or maybe even bit before that I love I listened to some of Scott's books, because he's a friend. And there was a lovely woman, Kate Fleming, who sadly died. But I was I knew her well. And I listened to some of hers. And I listen to a couple of other books. But like you, it's hard for me to listen. Because I'm if I because most of the people in the industry I know. I mean, I listened to some. I did enjoy listening to books. There are a couple of British actors I liked. And I can't remember the names now. But they did some classics that I enjoyed, that I hadn't done. I didn't mind listening. But no, I I tend not to because it's difficult. And also, I haven't got the time. Yeah,

Toby Ricketts

exactly. If you're not commuting or doing some kind of long distance or, or yard work, which is my favorite time to listen to audiobooks. And you know, I found I mean, I actually have the opposite effect as well. Sometimes when I find someone who's so good, and I like so much that it actually starts to give me other strings to my bow, I find I start to learn things from them through their interpretations. And Derek Perkins is one of those who who's done a number of audiobooks who I nonfiction, and I just I loved his nonfiction delivery and really took lots of inspiration from it in a way. So it's kind of it can be, can be quite freeing in a way and to find new ways of doing things. Yeah, yeah. Yeah. Do you happen to sort of have a favorites? Or do you have genres that you sort of specialize in? Be it fiction or nonfiction? You sort of pigeon holed? Or do you try and keep it nice and broad so that you are applicable to more chops.

Simon Vance

I'd like to keep it broad I did. Because when I came into the industry, we did everything. In early 90s. I got everything. A lot of things quite rightfully are now going to people who are more appropriate for the characters and for the parts and so on and so forth. I think what I did was was good. It was never a caricature and stuff like that. I remember doing a piece an author had written the piece set in the Caribbean was an English, it was like five different characters, and one was an English detective, and there was some locals and stuff. So I researched accents and did the modern, the author was so impressed and loved what I done. But I'd never be asked to do that kind of book now, quite frankly, looking at things differently now. So, but I did everything. I do get concerned apart. Partly three, three fantasy books in a row is driving me crazy. I don't want any more of these. I just don't do them anymore. And there's it's just one publisher, and that's basically a lot of what they do is self published books. But for my main people, they send me everything across the board. Of course being English. I did all the Charles Dickens and you know,

Toby Ricketts

great expectations. I think it in Sherlock Holmes.

Simon Vance

Sherlock Holmes. Yeah, yeah, a lot of love that stuff. Yeah, I mean, it's, I've done so many books. People say well, what's your favorite? I know you're probably gonna

Toby Ricketts

just put a line through that question.

Simon Vance

I don't know. I mean, yeah, we'll get to that question. Yeah, I've got a few that I've really enjoyed over the years. But yeah, I'm actually trawl up and all the rest of it. I've done all those Thomas Hardy's and stuff. I mean, there's still probably some I haven't done back in the day you see back in the 90s and the aughts. And before it really took off. Most of the the audience, the customer base was libraries. That was where they were aiming. So it was all the classics. These days, it is changed so that it's new books, any new book has got to have an audio version. So that's where the pressure is now. Which is a shame, because I think there's still a lot of classic books out there that I would love

Toby Ricketts

to do. Yeah, especially movies, when there's movies involved as well. Like,

Simon Vance

pick him up. Yeah, I mean, if there's something they'll pick it up, you know, so it'll get get pushed and so on. But yeah, the new books definitely. Yeah, they want them done yesterday.

Toby Ricketts

Yeah, totally. So going into some sort of the craft the tech in the business of this is kind of the the, the business end of the of the discussion where we talk about the different sort of components that make up a sort of a you know, your, your method with when it comes to characters because characters are a big part of fictional audiobooks, possibly non fictional, but not not generally. What's your method in terms of how do you keep it consistent? Do you go through and do all the character lines at the same time they could do it or that kind of thing? Do you research accents? Do you engage with the author to say how they'd like it done? Was it just your interpretation? What kind of is your approach? All of the above? That was easy.

Simon Vance

Moving on. Let me see what just you threw in the thing about nonfiction and it's one of the rules is really generally speaking, you don't cook put voices on nonfiction because you're trying to do real people. So you know, there's been a time there have been times when it's okay, you know, Chilean butchers talk like that. And we have had them on the beach where you don't want to overdo it. But the things like that, but often you got big up people from around the world presidents prime ministers, whatever, and kings and queens you don't want to be if they're in quotes. You don't want to give them voices because it's just distracting. So that's one of the rules that whenever I say rules, I always remember Prunella scales and actress in Britain, who played Basil Fawlty, his wife and Fawlty Towers, wonderful. Timothy West's wife, Samuel West's mother. She said, she gave me a list of things for spoken English and poetry, one of the things at the top of both them was these, these rules are for the sake of making sense, and so on and so forth. Also break these rules for the sense of making sense and whatever. So there are no rules. So when I say a rule is you can break it, but is it guide the way of starting in character voices? Yeah, I mean, I remember we're just going back and going back to the beginning, when I did audiobooks for the blind, sitting in the green room, with actors on the west end, I was in radio, and there were people from radio for three and four and an actor's and stuff. Sitting around, there was one fellow who insisted no character voices whatsoever, he was one of the old school. And that was a that was prevalent for some time, even here, I think. But uh, but generally speaking, I was always somebody who loved putting character voices in and, you know, for the way the book for the book to make sense. Because quite often, you have a long page of dialogue, and you don't know who said what, and unless you give them a little bit of on, if you've got the page in front of you, you can reference back and go, that's him speaking or, you know, you get a sense of what they're saying they give you a guide to who it is who's speaking, but I think carrier devices help and the thing about audiobooks is I don't want to get I don't have my audience thinking too hard about things like that. So I want it to flow I want people to understand and to be keep with me, you know, not, I don't read fast, but I read faster than some, but I like to keep it you know, so that they can follow the thread. So that's the main reason for doing character voices. Now how i i do them. I tend to I know Jim Dale, who is an extraordinary narrator and he did all the Harry Potter's over here, the US Harry Potter's Stephen Fry did the ones in the UK but Jim Dale would break down the characters before he even starts the book, and he'll work on the voices before he even starts the book. I tend to and I think that's a wonderful way of doing things very organized, but I'm not very awkward to entertain my guide from the moment I know I understand who the people are I understand the background. I was mentioned Dickens here because he always did a wonderful thing where he named his characters in a certain way Mr. Jolly so you know. Yeah, this is there's often a little clue in that but also they often spend a paragraph describing before they open their mouth, and as an actor, that's all gone. I mean, it's just wonderful. It feeds you and, and then I open my mouth and what comes out is what comes out in the moment most of the time. And I don't at that point, I get an idea in my head of what they look like. Mm hmm. Sometimes it's it's not so much these one though still these days. I'd actually put a face on it as an actor if I'm doing an Alec Guinness face. I can't I did not used to quote this. Some say Alec Guinness because I could do an Alec Guinness ish voice. Like think of this kind of school teacher was not a Guinness type. No, me doing an Alec Guinness voice you probably wouldn't know it was Alec Guinness. But that doesn't matter. Hmm. John Wayne voice it may not sound like John Wayne or something. But in my head. It's what comes out.

Toby Ricketts

It's an attitude.

Simon Vance

I hope I don't. character isn't attitude. It's also the way I nail the name onto that guy's forehead reference. Yeah. So he's kind of a visual reference, you know? Yeah. So it's, you know, 20 chapters later on and go, Oh, that was Alec Guinness. You know, when when Dr. Smith walks into the room again, oh, it's Alec Guinness. And I've got the voice. It's there. And that's that's the way it is, if you're doing one book, I have to talk about this. Because I'm doing this, as I say, this fantasy book, which is a fifth in a series. And I haven't done one of these in about a year and a bit. So I had to go through the script and find all the people who opened their mouths by reference, the old ones. In the first nine chapters, there's like two and a half pages of names, but 80 names, and then I go back to the other books and match up the voices. I use their eyes, and it slowly comes back to me. And I remember people who are organized, make voice files at the time, right? Yeah, yeah. Yeah. And you look great on that. And I actually, I have done it on times. And then I lose the voice voice file. Because it's two years between books. And I go, where did that one go? I thought I kept I guess I didn't save it. I guess I trashed it along with something else. So but but generally, the way I I remember them during the book is that I see the actors on the stage.

Toby Ricketts

Hmm, interesting. And do you as part of your sort of research? Do you cold read books? Or do you pre read them? So that you know what's coming up effectively?

Simon Vance

Yeah, I did, like various the golden rule, when you're beginning audiobooks for a beginner is read everything, read it, at least once

Toby Ricketts

pre read it. So So get familiar with the text? Yeah, yeah.

Simon Vance

And I don't do that. And I've never been one to go in detail, except to the two different things. One is, when I had to go to a studio, and I had a producer, or a director and an engineer or something they're relying on me Time is of essence, I would pre read the book, so I knew what was going on. Because otherwise you're wasting people's time. If you're sitting back knowing now, what shall I do here? The other occasion is, if it is a mystery, I need to know who the good guys and bad guys are. If it's if it's a real sort of thriller of that kind, it's crucial to know that most books you know, I don't wing it. I mean, things like the dickens and the trollops on the Hardys. I would actually get quick notes. You know, the SparkNotes. Always and then just go through Oh, yeah, okay. Okay.

Toby Ricketts

Yeah, quick, catchy cheat.

Simon Vance

Yeah, I saw a thread on Facebook. I didn't go on very much these days. But I saw a thread where somebody is going on, I'm starting in this business, I'm, I'm reading my books two or three times I've heard somebody say they read it four or five times how many times you think I should read it? Like, no, no, no, stop, stop. I get it. I get it. People are nervous about that. And I think you need to read it as many times as you need to be comfortable. I happen to be a good sight reader. I trust my instincts. I've been doing it for so many years, you know, 40 years or something. So I trust my instincts. So I can I can jump on a page, and I'm into it and give me a few clues about the character and boom, I can do the voices. Also, as I said, if I'm in a studio, I will pre read and plan stuff much more if I'm here, which is 99% of the time. I've got time to if I get into a chapter and I've I've given somebody a voice that I suddenly don't like I can go back and start again. Just me it's just my time. I'm the one who's penalized by my sloppiness. That said, as I say, if you're a beginner, it really pays to to do the research and to you know, have a good idea in your head, as I say until you feel comfortable. And if that's one reading, go with it if you don't because somebody else done something in a certain way doesn't mean you have to do it that way you can experiment. I think that's a good thing. And that's the thing about teaching. You know, this is the experience of the teacher that takes, in my experience, it takes somebody to two readings to really get comfortable with it. Try it. And if that's too much, for me, I like. And this is a lazy man's argument, I suppose. But I like the sense of surprise. And I know, as actors, we can be surprised every night of the week with the same lines in a play. So, you know, it's an acting skill to be surprised, but I still like for my to feed me. Otherwise, books become very dull and boring. If I've read three times I read every book three times before I get in front of the microphone. I will not enjoy this work.

Toby Ricketts

Yeah. And you'll be able to hear that in your voice. Yeah, I'm more likely that

Simon Vance

than the fact that yeah, that because I can, you know, yeah, yeah, it's that I don't think the fact that I am acting surprised. Yeah, you'll hear it. Yeah.

Toby Ricketts

Yeah, I one of the best quotes I I ever heard was be prepared, but not rehearsed, is that rehearsal thing kind of gets rid of some of the energy that you bring to a text when you first are interrogating it, it's got that

Simon Vance

reading, you know, when you driving, you begin driving and you you behind the wheel, and you're looking about two yards down the road, or meters, depending on what system you're using. And it's really how gardening, because, and then you get to a corner and get, Oh, I get to sit in the corner.

Toby Ricketts

Everything about everything. Yeah, everything. Whereas,

Simon Vance

you know, as a driver of years experience, you're looking way down the road. And as a narrator, that's sort of the way you've got to be, you can't be looking at the words. It's a weird thing to say this, but you I'm not reading the words, I'm looking beyond the words absolutely being processed in the brain, because that's the way you get to what's beyond? Well, there's, there's a whole world beyond that the words are basically suggesting, and the way through to the author's mind is that way, but if you're plugging each word in, this is where you get the awful beginners thing of emphasizing too many words. That's that's one thing. And, and, you know, emphasizing every v and a, you know, instead of going Oh, yeah. You know, people just get that will express every single word.

Toby Ricketts

Yeah, exactly. So it's more about, you know, taking a step back and trying to get, like, communicate concepts, rather than the language itself. Like the language is just a vehicle for the concept. And it's, it's worth, you know, trying to say, yeah, yeah, very good. Very good. And just quickly, do you have much contact with authors at all? Because I imagine people think that you're, you know, sitting down having coffees with the authors every morning before you start recording, but it's probably not the case. For many if not,

Simon Vance

some of them. I mean, it's difficult. Dickens has never answered any of my emails. But when they're alive, they're usually very happy to chat, discuss things. And I do like to be in touch if I can be. Publishers are very careful. They don't want to rate us they don't. They're generally protective of that separation. Yeah, they like to be the middle people. And I totally understand that. That said, I've been around long enough. I just want to talk to the author. I mean, trust me, trust me, man. I'll be okay. You know, I'm not gonna embarrass you. But part of the part of the issue was, I don't know if it's still the case now. But they used to get upset because narrators would call an author directly, and the author go will go, Oh, I didn't know that. Make an audible. I wanted to read this. And then issues, publisher and whatever. So that was one of the reasons for having that boundary between you. I've always liked to contact the author if the book needs it.

Toby Ricketts

For pronunciations, and for context, perhaps

Simon Vance

just Yeah, I. I think I mean, I'm thinking specifically of the book I did. I did the prestige by Christopher Priest, it was made into a, he's a wonderful author and was a friend for years, I sort of lost touch with him, he moved off to the west country in England, and I haven't seen him for years, but I did the prestige. And I tried to contact him, and it didn't get any response. And it's basically I think there's three, four different, I think, five, again, five characters. And I don't want to give away a story, but I launched into it because I couldn't get in touch with them. And I was quite a long way through. It's only a seven hour but now it's four or five hours, when he finally came back to me. So sorry, I was traveling in France. And I had a phone call with him. And he gave me such I can't even remember the details of it, but he gave me a different perspective on it. I just threw out everything I'd done and started again. I don't do that very often because it was time consuming. But that was extraordinarily useful. pronounciation is obvious. I have a lot of time. I've spent a lot of time on the phone with people or emailed them generally. And got a long list of pronunciations that's often with the fantasy books and stuff like that. And, you know, some good friendships that come out of that. I'm doing the book after this one is by one of my favorite living authors guy, Gavriel Kay who's just, I love his writing. I just love it. And I can't remember how when we first met, but I ended up he, he's sets up in different parts of the world and writes for, you know, a month or something. And he was in Monterey, and I went, my wife and I went down and stayed overnight. And he introduced me to the Negroni cocktail. This was many groaning No, I won't go. And I'll give you the recipe. Oh, it's um, and I'm his sort of go to VI. He insists on me for all his books. And this next one is a joy. And that's actually one that is not complex or anything? Well, it's not a simple book. But I am sitting and reading it ahead of time. Whereas I wouldn't necessarily put the time aside in the detail of this one, just because it's such a, it's a really deep book, and I want to get it right. And it's personal. It's personal. Yeah, yeah. But I will always I will reach out if the author's alive and is interested in chatting, I will try to contact them and get some because they can give you insights and so on. Beyond pronunciations, and stuff, I am pronunciations quite often just you send a list to the publisher and they send a list to the author who then sends it back. I'd like the author to read them actually.

Toby Ricketts

Yeah, exactly. I was gonna say cuz I mean, it's it's horrible trying to get a phonetic version because of course, in different accents, phonetics have completely different meanings. So it's, it's a challenge. So moving on to the technology, the tech space, because you record a lot of your own stuff, you run your own studio, I can see in the background I can like I like to see what I can get in the background. You You used to have a Whisper Room, I think or something like that. And your videos on your website, you have a sort of one of those booths with a window and stuff. But that looks like more like an inbuilt one. Now. This is my, this is some of the

Simon Vance

cool secrets. No, this is this. This whole room was built. Two years ago, see my forehead. This is this is how I used to talk to my mother on Zoom was always like this. Yeah, I had this built in the garden. It was actually completed two years ago, almost exactly. This, I'd head up north in San Francisco, and it's a six by four vocal booth. So it is exactly as you say, one with a window in it. Yeah. And it fits nicely in the middle here.

Toby Ricketts

Oh, that's nice. And then inside of the big room, air conditioning duct as well, which is which many people would be like, I wish I had good air conditioning but important for you.

Simon Vance

Well, there are times it hasn't. I mean, I bought the on the top there there is that that box? Yeah, that box there on the top there is the is the sort of allows air in and out as a filter sort of keeps the sound. It was never that successful. But I managed to insulate it. This it goes in in one of these one of these boxes here and out on one of the others. The room itself is pretty cool. I have a mini mini vac. I think they call it on the wall up there. Yeah, which I can run and it makes barely any noise. So that's good. Yeah. So by the time this is a double walled booth. So by the time I'm in here, I kind of put a light on

Toby Ricketts

you. And you got the is that a UAC seven.

Simon Vance

It's a UID seven the story behind that I had a I started off with a $50 shore 30 years ago, and I ended up going to a nine month TLM 103, which is pretty standard. And I found that what I found it allowed too much sort of surrounding noise and it didn't please me a hugely I went with a Sennheiser 416. Is that is that that's on now. And again, I liked it because that is what I experienced at Blackstone audio studios when I went out there some time to record and I thought it was nice and clean. But it's clean.

Toby Ricketts

Exactly. It's very, it's kind of harsh.

Simon Vance

So I started looking around and I had a couple of other ones I tested and then I thought oh, I'll try the u 87. I hope you got I don't like it because it's expensive.

Toby Ricketts

Here. There it is. Exactly. Mine's in my drawer at the moment because I actually bought one on that basis. And I tried on my studio and it just doesn't sound good in this room. But I'm building a new studio, which will be open in the next month. And I hope I really hope since I've invested in this mic that it's going to it's it's going to sound good because I found it was it was picking up again too much ambience of this room and that the forensics is so much more directional. So that was working better. But um, but yeah, do you do you enjoy the technology behind studios and recording?

Simon Vance

Um, yeah, in a way. I mean, I'm not. I'm definitely not technophobic. I love it. I just don't remember. So Matt, you know, you set something up, you know, I've got my I got stuff here. This is I got a Mac Mini on Apollo's two with twin solo, whatever it is, I actually use a grace. That's the one the M one of three. I've got PreSonus this is one, the ADL 700 valve one which I'd actually don't use, right? Yeah. But he wants to buy one. Yeah, so I've got that's what the thing is, I you set these things up and you get them working. And then five years later on something goes wrong going, how on earth did I do that? Yeah.

Toby Ricketts

Yeah, exactly. And I mean, consistency is a massive thing. If they want to come and do a chapter or or an update or something, then sometimes, you know, it's, I suppose you basically deliver them as one thing and then that's it. You know, you very rarely would you

Simon Vance

changes. I mean, I never change. I've never changed my settings. Yeah, they were set years ago. You know, if I brushed against it and knocked all the things, I'd be like, Oh, my God, how did I I think I did photographic once a few years ago. But no, I mean, in terms because I have to do pickups, I have to do corrections that have to fit into the book. So basically, I don't I never change it. I experimented with various different positions on the microphone. And then

Toby Ricketts

and we're sitting on the on the u 87. The cardioid pattern or figure eight or the Omni?

Simon Vance

I'm saying that sort of thing.

Toby Ricketts

Yeah, the kidneys sort of shaped one. And what some audio software are using to run cuz I didn't recognize it from the videos on the website. Yeah.

Simon Vance

Well, this is back when because I think I was one of the first people to use to record directly to a computer because we used dat and a well cassettes, in 9394 cassettes, audio cassettes, and then that and then I know some people went to a dat I didn't, I went straight to a hard drive in 1996 because I was just going through the separation and I needed an I thought I'll try this because I I do love the technical side of things. I love experimenting with things like that when I can. So I got one, it was like a four megabyte RAM, and 120 gigabyte now 120 megabyte hard drive, you know, and it will take, I'd record for an hour, and it will take half an hour to save their dog in 1996 97 and a half an hour, I'd finished recording my hour, set it to save it and I'd walk away and hope we didn't have a power outage or anything. But But at that time, I was looking for the software. And it was like I didn't know, there was no internet to go and ask I think I did have a worldwide web box or something that allowed me to access but nobody, there was nobody selling anything, anything no advice. And I went into a music store and they sold me Cubase which is a music editing software, which had as a tiny part of it Wavelab 1.0. And both Wavelab 1.0. And I stayed with Steinberg ever since. So this is Steinberg's or something?

Toby Ricketts

Yeah, so I've definitely heard of people using Wavelab it's uncommon, but it's not unheard of.

Simon Vance

I really liked it. And I I've tried to go with Pro Tools from time to

Toby Ricketts

time Pro Tools is too complicated for most complicated and

Simon Vance

it never did. And I don't, I don't know, if you well, you know, there's I record straight, I do not, I don't do punch and roll, rock and roll or whatever they call it. I tried that at times. But my argument about sticking with it is I have more control this way. Because I'm I worked in radio for years. So I edited tapes with a little razor blade, and so on. And so I know to listen for where you can edit.

Toby Ricketts

Totally, yeah, that's such a skill. And it's, it's almost becomes an instinct, like because I'm the same now I've a very specific way of doing of doing cuts and, and I can almost edit without listening now because I know the shape of my voice and where I will pick up from etc. So,

Simon Vance

so it's, you know, the little yellow pencil back in the day, but I. So I find that with Pro Tools, you know, you've got to consolidate the thing afterwards, and it does the crossfades. And you really have very little control over you know, you might cut half breaths and all the rest of it, which is what the publishers you'd take these in, the engineers will then be cleaning up. But also you end up using the last take, I mean, I know there's options because it stores them all on the side. When you do retakes and stuff like that. You can send the whole package but with uh with this, if I I can edit like you say I can edit in the middle of sentences on C's and D's and F's and Ks and all the rest of it and the very beginning of words middle. But also if I do three takes of a sentence say I can take the beginning of the second sentence and the you know, the end of the second sentence or the beginning of the third take and put them together and I can clean it up that way if it's yes, most of the time. I'm just doing straight edits.

Toby Ricketts

Yeah, I'm exactly the same. I just use the to track editor and then just keep it simple. And then and you have a method of noting visually when you make a mistake like a like a click or a dog click or something.

Simon Vance

I have a I don't even see on here. But if I put a little a on here, because that's tomorrow's file I'm going to do I get a little modified. If I record Yeah, so that's, that's it in record. And I've got a little Marker button on the side, it's over here. It's gone. I'll just drop the marker, I'll make a fluff. Yeah, I'll do that now. Do it again, or whatever. I mean, when I stop that out of the way, there's a couple of yellow markers on the right. Yeah. There's, I've got so you know, my I added on my iMac over there. And I've got a programmed mouse, and I just hit one button, and it jumps to the next marker. Oh, that's great. Yeah. another button that erases it cuts it out. I've got various shortcuts, which makes editing really quick. I'm very absolutely

Toby Ricketts

as long as you are disciplined enough and, and have programmed yourself to actually when you do mistake, put those in because it takes a while to build up the instinct of like, I've made a mistake. I'll do this. And then later on, I'll know exactly what it is.

Simon Vance

Well, the hardest part and I still deal with it is, you know, the when you've got the record thing up there, it's a very small little corner, little button to press that. Does it mean, sometimes the mouse drifts off? So I'll think I'm clicking it or not. And the publishers fortunately know that from me occasionally. And they know I do that. And it's very straightforward. Retake Yes.

Toby Ricketts

So you you kind of have options, depending on who you're working with, don't you whether you provide just the raw session, whether you do edited versions, as well as increase the time obviously, sit back over here. Yeah, by all means.

Simon Vance

Everything the Yeah, I. Yeah, I mostly do the editing. It's rare. I think there are a few occasions when I work for Penguin Random House, the one I'm doing for guy Gabriel case through Penguin Random House, and they want a producer on the line. So I'll have a director, listen to me, and he'll be making he or she'll be making notes. And I won't need to drop a marker or anything. So I basically just record, send it off to them, which is the way they work in their studios when I got into a woodland hills in Los Angeles. A couple? Well, not for a while I did a George RR Martin a couple of years ago. And that was the last time I was in the studio.

Toby Ricketts

It does feel like a wonderful treat. When you go into any you literally just reading experience,

Simon Vance

I have to say I'm I, I get very nervous. For this book, I know the first few chapters is going to be a little difficult because I'm aware somebody is listening. And one of the joys when I'm working alone, it's nobody's listening. Yeah, but being a studio is a different is a whole different atmosphere when you're in the studio, and you can just, yeah, you know that somebody's taking care of it. They're taking care of the levels, and they'll listen for everything. I don't know that I don't do a better job sometimes when I'm home on my own. Yeah, cuz I'm very, very judgmental. Yeah. And I will retake more. Because I hear it in my, if I'm letting somebody else take care of it. They're not always stopping me when I think you know, because I'm not thinking in that way. I'm just reading, you know, in the story, telling the story and so on. But I'm not thinking in a sort of directorial way. I know, there are people who don't like that sort of, they're having to think of three different things. But I'm actually quite capable of three things when I'm doing narration, and exactly

Toby Ricketts

the same. Yeah, exactly. And live sessions. I'm happy to run the recording and all the other stuff as well. It's kind of exhilarating. And if anyway, I'm very weary of time, because we've we've been talking for 65 minutes, it's been so wonderful. But I've been carried away. So I've got a few more questions, if you've got a few more minutes to to indulge me. Absolutely, yes, we barely started. Yeah. So this is more around the the business of audiobooks, because like not many people really get to get an insight into it until they actually become an audiobook narrator. And, like, how does the business of audiobooks work? Obviously, you've got relationships with publishers, which are probably your most important asset, and then you've got independent authors and people approaching you directly and whether they're whether you do like, you know, you record it for free, and then share the royalties. There's all kinds of options out there these days. So I'm gonna take us through some of those options.

Simon Vance

I can try I again, one of the reasons I don't do a lot of coaching and stuff is because I don't have I don't have the tools that are needed to begin, you know, I rely I could rely just on the publishers. They have come to me over the years with Blackstone audio for many years, and then I did go into New York, on for an APA, audio Publishers Association event. They run a conference every year, and you'd get a chance to meet publishers and so on and so forth. I met someone a couple of years later tanto asked me to do stuff in books on tape, we became Random House and then Penguin Random as so and then somebody else in the industry will call me from another publishers and so on. So I could just work for publishers, which is of course, if you're starting in the business, that's nearly impossible. You've got to get something out there. The one thing that again, this is what I don't really know the full details, but I have worked through a CX a couple of times. But I know some people go through a CX, because it's gonna be a bit dodgy. There are a lot of pitfalls. I would recommend going onto Facebook and joining some of their groups. I hate to recommend Facebook

Toby Ricketts

is a meeting place, isn't it? And like you say, like me, especially with COVID like the conferences just weren't happening or aren't happening. And it this it still happened the audio book conferences or Yeah, I

Simon Vance

believe it's happening soon. I'm not attending this year, but I think it's online. Right. But I but a CX, you audition you've got a you do everything yourself at home, and you can do royalty share, and but there are a lot of scams out there, you got to keep an eye on so I would highly recommend researching and maybe even just spending some time with an experienced narrator. Not me. But somebody who teaches or somebody who coaches who can can i Oh, you can you can learn by looking on Facebook, there is a great website called the narrator's roadmap and caring things. I think I can sorry, my

Toby Ricketts

Yeah, I think you have mentioned on your website there abouts. You've got a section for for sort of people who want to find out more

Simon Vance

when right isn't? Yeah, I mean, the website is something I got redone last year. I haven't touched it in a year, but it still got some information on that. Yeah, the writers roadmap that is narrated roadmap for search. I think they have a free level, I think she started charging to get into the real weeds of the thing. But I think there's a lot of good contacts you can get from that. And it gives you a lot of information and things to watch out for, it's really important to pay attention. Because there are people who put stuff out on on a CX recording, there are some horror stories of people recording a whole book and then finding the person who asked them to do it didn't have the rights. Law and given away, you know, because especially, you know, I would do a 15 hour book in a week or week and a half. And people are beginning might spend a month doing a book like that, and then find that they're not going to get any money for it because the book will never be allowed out. Yes, there will be things to watch out for in the business. Yeah,

Toby Ricketts

yeah, absolutely. And you describe it on your site, as you know, the least well paid job in voiceover, which in my experience is kind of the case in terms of word count. Anyway, it's not like you get exactly $10,000 for 10,000 words. So it's, it's kind of a labor of love. Like I mean, the conditions are a lot better in a way in terms of if you love reading books, then you you know, you get something from it aside from the money which I think is quite nice a lot like I mean, I do I'm starting to do a lot of documentary work. And I'm loving it because I'm learning so much from doing the documentaries it's really enriching my life in that sense as well as you know, doing the work and getting paid for it. So is it the same with audiobooks do? Do you find you you are very learned from all of these titles? Very much.

Simon Vance

So. It is exactly that reason I fell into it because I just love doing it. And I didn't mind I didn't say eight years for charity one afternoon a week I get my time up because I loved reading the books. always enjoyed reading. It's it's not well paid. And you know, elearning is so much better paid because you aren't paid by the word in elearning. So many other areas of voiceovers do a commercial you can get 1000s and stuff but but audiobooks is it's it's a marathon, it's not a sprint, it's the joy of doing it. A lot of people I wonder about the people coming into the industry and expecting to make a living. And it takes a long time to get to that point. I mean, we're fortunate the union in the States has come in very strong in the last decade, I I'm proud to say I helped somewhat in that because we're industry as part of some of the publishers who came in some people came in around the time of audible being bought by Amazon. And because they could sell stuff to Amazon and they were paying some ridiculously low rates like $50 for an hour finished out. And that's just not livable, you can't live off that given many hours of research, you might have to put at least a minimum wage, or you're ending up being paid less than minimum wage. Yeah. So the union has come in and done a very good job of minimal minimal level of pay. And the publishers have been very good in that respect. Yeah,

Toby Ricketts

fantastic. So coming towards the end, I ended up bring up a question a slightly different question than the one I crossed out, which is what do you think your best work is not necessarily your favorite but if people were to jump in to your sort of career, what would what's your best foot forward?

Simon Vance

Well, I didn't love the dickens always let the Dickens and great expectations you mentioned that one was I mean, in some ways, it's easy. For me to go to the ones that won awards, because that's had confirmation from elsewhere. Yeah, that I do, like I did. With Nicholas Nickleby was, was lovely. Because one of the early days, oh God, who was the author lives in Greensboro, North Carolina. Anyway, he did a blog about how he was quite a well known. He's a he's a well known author, and he did a blog about how he never understood his book when he's given it at school. And then he listened to my audiobook and it made all's make complete sense. And that's something that audiobook narrators do. Because people don't read a lot. There are people who do have difficulty reading. And the thing is, if you're reading something like if you're American reading Dickens or trollop, it's written in an English way that the language the structure of the sentences are hard to pull off the page for some people. Whereas a Narita actually brings it to life in a way that you understand more easily. So things like the dickens a wonder that sort of was the big one for me early on was The Girl with the Dragon Tattoo. That's always been very well respected. And a lot of people will say about that reading it, they couldn't, they couldn't get into it at the beginning, because there's a long stretch at the beginning of the book. But listening to me, give it character really helped them into it. And that got me a huge number of fans. I loved Alan Moore's Jerusalem. I did. Alan Moore is the author of many graphic novels, V for Vendetta. And several others I have in my bookcase. But in watchmen and things like that, he's he's eccentric. He wrote this magnum opus, it's seven, it's 70 hours long. Wow. And when he wrote it, I got the call somebody, I think, who was a good idea. I recorded books. And I called Neil Gaiman. Because to call him I emailed him, because I know he knew our more well. And I said, Hey, I'm doing this when he said, What do you want me to introduce you to add in more so and I actually flew to England. I can't I got in touch with him. There's a whole long story there. But he's a bit eccentric, doesn't have a regular phone or anything. He's sort of off the grid. But I had a little bit of time before I started the book. And I recognize what this book meant to him. It was based in his hometown of Northampton. And I, I flew out on a Monday, I met him on the Wednesday, flew back on the first day was in the studio on the way to, you know, off my own bad, I pay for that myself, publish it and pay for it. And I love that book. 70 hours long, every chapter is sort of written in the style of a different author. But all the stories based on the history of Northampton is in Northampton. I'm saying that right. Yes. I slip up if I go wrong, and I apologize. But that's a lovely one.

Toby Ricketts

Yeah. Yeah. 70 hours is, it's a that's a very long time to you know, to keep it fresh and keep people's attention. Is that the longest audiobook you would have done?

Simon Vance

Oh, ah, yeah, it's close to it. I did. Oh, dance music a time Anthony Paul did a series of books back in the well, he started writing them quite early on, he finished in the 70s. He wrote 12 novels separated into quartets now, but it's all as Paul called Dance the music of time. And it's basically follows the group of people, one particular person and his group through the pre war pre first world war through to the 70s. And it seems ordinary historical document to look at English society, a certain sort of level of it. That I think is 86 hours. And of course, they've complete Sherlock Holmes. I did all that in one go. And that's 60 or 70 hours. So these ones yeah, those are the ones I've done in blocks. I mean, there's then there's a series like this one, I'm finishing 27 hours, which is the fifth one. And each of the other books has been like 15 or 18 or 20 hours. So it gets out there eventually, but I'd had that separated, you know, so that's separate. Yeah, but yeah, some big ones. I would reckon. I mean, the Guy Gavriel Kay books are a joy and T Garner is a fantastic one of his early ones. There's so many and Christopher Priest book I mentioned earlier, I love doing that and how fell occurred to me and the books that I Yeah. Oh, that one? dimension that one. It's very hard. I mean, it depends what people want to listen to what kind of books they want to listen to. It's very hard to recommend anything in particular, but the ones I've enjoyed have been those Jerusalem dance the music of time. Girl with the Dragon Tattoo.

Toby Ricketts

Fantastic, and well. We've taken up a lot of your time with this interview. So thank you so much for your time. Just before we go, there's lots of guitars on the wall behind you. And do you play the guitar as well?

Simon Vance

Yeah, yes. Well, I, I've had a guitar since I was a kid. I've sort of come back to in the last decade, I suppose. I've played I had a couple one. There's one there that I got in. That's less for coffee from Antalya, which is one of the Japanese makes, but it's the oldest one I've got. But I had that one for years. And I had a band when I was a student. I played a lot. And then I just sort of I've been messing around ever since. And then a few years ago, I promised myself I wanted a Les Paul, because that was when I grew up in the 60s watching everybody, Jimmy Page, Eric Clapton. They're all playing les Paul's, I wanted one so and I thought, well, I got in some late 50s. And I thought, Well, when I can really play well, and I will deserve a Les Paul, I'll go get one. And I hit 16 went Screw this. play that well. So I bought one. And that's, that's on the wall in the corner over there. Yeah. And when I got the Les Paul and I started doing online lessons, I liked the Telecaster. And then oh, my wife and kids got me the HSS Stratocaster PRs as a 10 top, that's the blue one, a really nice, beautiful piece. And I've got this was a latest joy. It's the Gibson 1959 reissue. He has 335 pounds beautiful, which is gorgeous. And I'm doing online lessons where the guy was online because we don't meet up but he's in LA. And I'm finding, it's great. It's a wonderful challenge, but I'm really finding the basic stuff. I forgot how did how does my finger do that? So it's embarrassing. So I'm embarrassed by how I'm one of those guys. There's a name for me, I can't know what it is for the kind of people who have more money than guitar talent. And I'm actually getting better and better and I got a I've got a drum machines and things. I got a drum kit around the corner as a bass. I've got up on the house too. So I think I can play I'm always self deprecating that I can play someone I love. I love that. And also, you know, I'm getting older. And one of the things they say about keeping the brain alive is challenging yourself. Exactly. Yeah. You know, same old, same old, same old. I mean, the books, I did all the books, but I'm sort of aging them out a little bit not doing as many hours a day as I used to. So don't have time for things like this.

Toby Ricketts

Yeah. Fantastic. Thank you so much for your time. Is there anything else you wanted to cover that we haven't done the interview?

Simon Vance

I'll discuss Ukraine

Toby Ricketts

can spend a very long time talking and we should do in the second episode.

Simon Vance

Say hi to your mom will do. Absolutely.

Toby Ricketts

Absolutely. Well, it's been an absolute pleasure to talk to you today. Thank you for sharing some of your wisdom and the stories from behind the scenes of audiobook wealth. It's been a pleasure.

Simon Vance

Thanks, Toby. It was a joy

Interview with the CEO of Voices.com - David Ciccarelli

Voices.com is the world’s largest Pay to play voiceover marketplace. It has the most talent and the most jobs. While there has been some controversy in it’s past, Voices pledged to increase transparency and create a model that was mutually beneficial to talent and the platform.
I sat down with co-founder and CEO of Voices, David Ciccarelli to talk about his platform and the state of the voiceover industry and we covered the following topics;

The sale of competitor Voice123
Does it change your strategy?
How Voices measures its size and success
How clients are attracted to the vdc platform, and why that is important
The race to the bottom hasn’t eventuated, is there a pressure from clients to reduce costs?
Does voices.com want talent to bid lower or higher rates?
Any other pressures that come from clients?
Are P2Ps responsible for setting prices?
What have been the milestones or key moments in the evolution of voices.com?
How Voices achieved a capital raise to take the site to the next level
Where was the investment spent, on site development or on obtaining clients?
How talent receive no feedback from clients – why is this?
How new talent can improve the quality of auditions
Why are there so few jobs for New Zealand and Australian talent?
Why did Voices change the terms and conditions to own any voice files talent upload?
Is Voices Training an AI voice using auditions?
What are the reasons behind some of the other changes to T&Cs recently?
Why did you launch your new creative services stream recently? Is this complementary to voiceover?
Does voices.com allow talent to get in touch with clients directly?
Would you do a discount or a free month for talent returning after 3 or 4 years to try it out again?
What’s the split between professional services jobs and self-service jobs? Do you try to encourage either?

TRANSCRIPT:

Toby Ricketts 

Welcome to VO LIFE brought to you by Gravy for the brain Oceania. My name is Toby Ricketts. I am your host, we talk to the big thought leaders in voiceover and related industries. And I'm very excited to have a guest today, who needs no introduction. Really? It's David Ciccarelli from voices.com. How are you today? David?

 

David Ciccarelli 

I'm doing great and better now that I'm here, Toby, thanks for the opportunity to to have a conversation really, and to talk shop, as they say about all things VO.

 

Toby Ricketts 

absolutely. Exactly. And I mean, hot off the presses one, it was great timing, because then announcement by from one of your biggest competitors voice 123 has been acquired by backstage. So right off the bat, any sort of like thoughts, this has changed the industry at all, in your in your view?

 

David Ciccarelli 

Well, you know, I think the industry over like many, over the years is certainly, you know, players get bigger and eventually consolidate, there's new ones that come, you know, new platforms that emerge. And, you know, I think that was a, you know, perhaps an inevitable outcome at some point. And she, I mean, congratulations to both backstage and voice 123 even pulling off, you know, a merger or an acquisition, like, that is certainly quite an effort. And we can talk about our own experience of voices doing making similar moves. But you know, backstage just being, you know, an authority and leader in the on camera world, you know, but first and foremost through their, their magazine, their print magazine, which they had run for, I believe, almost 50, more than 50 years. And then now with online casting in on camera, predominantly. And, you know, we, as Stephanie says, really my wife and co founder of voices she once wrote for backstage as well, too. So I think they were interested in entering into voice acting, and in a bigger way. But backstage actually has maintained a, let's call it a house of brands type of approach. They don't necessarily merge everything, all together, there are other music websites that they have acquired over the years, and then run them as standalone entities. So, you know, if history repeats itself, they'll probably do the same thing. With with voice 123, at least for at least for a while, and, you know, but it'll be interesting to see how it all plays out.

 

Toby Ricketts 

Yeah, absolutely. And it doesn't change your strategy in terms of voices being a kind of a, you know, it's like you're the two biggest players, it doesn't change your your, your thinking,

 

David Ciccarelli 

not not at present, you know, we we maintain, you know, more than unless it's actually an entire, you know, a lot of software or technology companies maintain these 10 competitive intelligence platforms, basically, news clippings, web analytics, and insights, that analysts reports, these type of things that, you know, it's all public information, but it does serve as repository. And so types of things that we look for are, you know, changes to key pages on their website? Are they hiring in new positions, right, that might indicate a change in their strategy. And so those are the types of things that that we look for, but given its, you know, recent news, you know, we'll certainly keep our, our eyes and ears open. And who knows, I might, it might actually open the door to another relationship with backstage for us, given we've actually been in dialogue, you know, every time I'm in New York, and specifically Brooklyn, you know, visit their offices and say hello, and, and try to keep a cordial relationship going.

 

Toby Ricketts 

Fantastic. Wonderful. So you've been the CEO of voices.com, for 16 years, you know, it's a it's it's the biggest platform in the market there. What kind of metrics Do you have around that sort of business? Like the number of voices, the number of clients? How do you sort of measure your place in the industry?

 

David Ciccarelli 

Well, the first and the first and foremost is actually just looking at just pure number of registered users, how many people are kind of putting up their hand saying I want to participate in the industry in some way or another. And, you know, recently we crossed over, actually was just last year, we crossed over 1 million registered users. And since the onset of COVID, I think it's ushered in a whole new wave of aspiring talent, people who maybe you've always wanted to have the dream, they want to get into it. Unfortunately, perhaps they were even laid off from their previous position and found themselves at home saying I have skills and abilities. How can I be, you know, pursuing a career I've always wanted to, or, or generating income otherwise. And so that, I think, again, is has ushered in, you know, another million registered users. Now when I say registered users, really, these are people who've signed up. Maybe they've uploaded a demo which obviously is a critical prerequisite, as you know, but you know, a lot of people are just trying to gain information. But in terms of, you know, to, to, you know, what matters, candidly, a lot more is actually the volume of job postings that are coming to the website. So we're kind of just north of the 5000 job postings a month, coming to voices, you know, across, you know, all manner of industries, all types and genres of vo. And, you know, there's this kind of core group of about 40 42,000 clients that are posting jobs on on a quite a routine basis. And so those are just, you know, some of the metrics just to give a sense, but really the other day, it's like, we're doing our job if we're bringing jobs to the platform that all of you talent can can pursue audition for, and, and obviously, hopefully, when that work,

 

Toby Ricketts 

absolutely, I mean, lots of it seemed like for a while there, a new p2p would start every week and telling everyone that they were the new the new kid in town, and they were going to be the biggest of the year. But it all comes down to jobs like that's, that's entirely what what voice talent want to see on the platform? They don't they kind of don't want the stuff around the edges. It's just like, is this going to feed me? What do you think has been your your strategy and the successful behaviors and activities that you've done that has led to us sort of being having the most jobs of any p2p?

 

David Ciccarelli 

Mm hmm. I'm so glad that you, you brought that up of the the number of new entrants, right, and this might sound like a page of a, you know, Harvard MBA, but there's this concept of like, you need for a marketplace like this, you need supply or service providers who are all the talent, you need the demand. But you have this other force, which you're like, you know, you have your existing known competitors, then you have this other force of these new entrants that come in constantly, that create a lot of kind of hoopla, and candidly, a little bit of a distraction. And, you know, having been doing this for, as you say, 16 years, I've counted, at one point, I had a list of over 100 sites that have kind of come and gone. And it's, it's like, literally, they're just repeating the same playbook, which is, we're going to be the best site for talent. But what the, the secret sauce actually is, in order to be the best tight site for talent, it's not about having the most beautiful profiles, or kind of certain gimmicky features. It's actually the site that can win over the clients that are bringing, you know, bringing those jobs to the platform, we run surveys, to our, you know, top tier Platinum talent to premium talent. And we always ask, like, what, what do you find most valuable is that great customer service, these excellent downloadable resources and more of it, and they're like, these are all nice to haves. But the only thing in terms of measuring a talent success on the platform when they the end of the year, like do I renew my subscription? Are we going to continue with this? Everyone's just going Did I make two 310? x my return on my on my subscription? That's kind of the the mental math that we see people go through? And so to answer the question, how do we try to kind of live that out and fulfill that need, and almost to the exclusion of like virtually everything else, we we market, we build products with a dare a bias towards bringing more clients onto the platform. It's not that we're neglecting talent, we just know that you can build things for talent, that sound nice. But the way we're being held to account and our measure of success is did I get a return on my investment in terms of volume of volume of work? So there is that tendency towards clients, we love the talent community, we spent a lot of time and energy and outreach in trying to build one on one relationships. But we've just found that sometimes that tiebreaker needs to be what is is this client going? Or is this going to help a client go through the process faster and easier, and come back again, to hire yet another talent? And so that's kind of been one thing, and that that permeates Toby? product decisions, hiring decisions, marketing campaign decisions. And and so those are, it's just having that it's not going to be a 5050 split, it might be more like 6070 80% of our time and energy might be on the client end of the business so that it can ultimately we can we can satisfy the needs of the town.

 

Toby Ricketts 

Do you see clients at all kind of like, defining like changing the way voiceover voiceover voiceovers are behaving like that. There was lots of talk about this kind of there was this race to the bottom about sort of three or four minutes this this this phrase that got thrown around the race to the bottom, which I think no one can say has actually happened, like, there's definitely been a fragmentation at the very bottom of the market, which was always going to happen. Because you get, you know, everyone suddenly needs a video on small businesses can't afford, you know, $5,000 for a video, for example. So there's going to be a lot of small jobs. But I don't think the race, the fears of the race to the bottom have actually occurred and voices.com certainly hasn't been like, hasn't, you know, driven down prices? From what I've seen. There are other pressures that come from clients, that would negatively affect your service, do you think or I mean, you're kind of the the gatekeepers in a way, who are looking at trying to, you know, you're trying to look after both parties. At the same time, you don't alienate talent, you do want to alienate the clients, because that's where the word comes from. Do you see any sort of big, big changes in the industry in terms of how clients are requesting voiceover these days?

 

David Ciccarelli 

Well, you will, if I may, I love the unpack the race to the bottom. No, hypothesis, let's call it that. And thank you for acknowledging at least, you know, anecdotally, from your perspective, not seeing that happen. Either we we measure this concept actually very, you know, numerically called ASP average selling price, what is the average selling price that we can get a job fulfilled on the platform. And just because the entry level budget range was 100, to $250. us US dollars, doesn't mean every job is 100 to $250. Sure, call it, half of them are, but the other half are five, you know, 250 to 500 500, to 750. And then it goes up from there. Now you get the few whales that are in there that are the 10 and $20,000, that's going to bring up the average average selling price. You can think of that as like the amount that the job kind of, as they say, cleared for which was ultimately hired for what we because we measure that we are also incentivized, and I'll you know, be very Canada with this. And it's not just a phrase, it's a belief that we have that our business actually is based on shared success with the talent. So just think about this, we want talent to be quoting higher and higher and higher, because we generate a 20% platform fee. Upon that success, if we can if we can find that client a talent that they want to work with, and they hire them, then at the higher and higher prices year after year, the talent becomes happy we dispel this myth of race to the bottom. And voices, likewise, is is increasingly generating more revenue that we obviously go to invest into winning over the next client to bring them onto the platform, as well as you know, product and development improvements as well. So I actually think that our intentions and our outcomes are aligned, in terms of voices in the talent, we want prices to go higher. So how might we do that? A couple examples, we have a rate sheet, which is barely just a, there's lots of great ones out there. The GVA has a very, very detailed rate sheet. Ours is just kind of a quick tear sheet like you need a quick and dirty reference of what something might go for. It was to answer a question, what do I charge for x, that's really all the rate sheet was on voices. But we've actually increased kind of like the budget ranges over the years, like something might might have been in the 100 or 250. bracket before. But now we we nudge that up to the next bracket. So that's kind of a soft influencer. The other one is the, when the client goes to post a job on voices, we actually have a price recommendation engine. And so what it does is when they're filling out the job, we say, hey, based upon other jobs that were similar to yours, we recommend a budget range of 1000 to 1250. And by providing that it actually overcomes a lot of anxiety for first time clients, they've never hired a talent before you're a junior creative producer at you know, said ad agency, you know, you've been asked to hire a talent for the first time, you know, you're doing some research, your main objective is to hire the talent, but you also want to get a good quality talent. I want to therefore quote appropriately, I just don't know what so this price recommendation engine is is another way to do so. And so I mean, those are kind of two tactical ways that I think demonstrate hopefully to the community that we actually our incentives and our outcomes are completely aligned. So we haven't seen this, you know, you know, proverbial race to the bottom. And lastly, if I may, I think it actually is this this concept, which you know, maybe some of some of the viewers have actually heard me speak about before, which I call the Goldilocks effect, which is when you're a client, and you're seeing and listening to talent, and you're seeing quotes of all of these ranges, you know, you can You know, talent have five stars, they're great. Why would I go with, you know, the lowest the lowest quote, on on the responses list?

 

It's kind of raising some red flags, you know, it's like, you don't want to be too hot and over quote, you also don't want to be under. So what we've seen invariably, when there's this, you know, a range provided invariably, the, the, the winning talent is within the middle of the range. Now, it's not, you know, precisely in some kind of odd numbers, but it's, it's, it kind of averages out that it's within the range, it's certainly not below I think that scares clients off to go, are there some other? You know, do you have to go book a studio is, there's something else I don't know, is this a new talent that really doesn't quite have the skills to be able to deliver it. And then if you're over quoting, you might have priced yourself out of the market, because if they're competing, you know, you know, and I use air quotes on that term. But if if there are three talents that are like, you know, equally good, then the clients probably going to go for one that, you know, maybe a bit less, but they tend to get scared. We've just seen kind of that behavior, they tend to get scared at kind of going right at the low end or below. So we always advocate just, quote, within the middle of the range, do your best read, deliver, deliver that, quote, what you want? That's kind of part of the idea is like empowering the talent to to quote where they want. But yeah, I mean, a long winded way, I guess, of saying we've just not seen that play out, mostly because we believe our incentives are aligned around shared success.

 

Toby Ricketts 

Absolutely. And I asked this question to, to both Armin and Rolf who have previously had on the into have p2p marketplaces. And the question was around, you know, free market economics, and whether there is a role for like, voiceover marketplaces, to start telling clients what they should be charging, or whether to leave it up to free market and economics to sort it out. And you've kind of gone over some of this already. But you know, do you think it's the place to educate clients on what they should be paying? Or is it just what what someone will pay?

 

David Ciccarelli 

Well, we've taken the approach to I mean, not to be too forthcoming about it, but we definitely take the approach of guiding that because we need to, it's one thing to get the job posted, okay. It's another thing to get the job fulfilled, yes, we need to have appropriate talent that are able and capable to do it. But the talent will only do so if the budget range is attractive enough, right? And, sure, we might say, Oh, well, there's, there's always a talent who will do something for $25 or $5. It's like, but that's not the type of client that we want to attract. And I think that would degrade the kind of premium brand that we're trying to create at voices that has not only the most jobs, but hopefully the highest paying jobs of online platforms. And order to achieve that, yes, we need to, you know, inform and educate the client. And we do that through, you know, marketing collateral blog, post these one pagers, as well as practically when they're going through that job post, if you never read any marketing material, and don't look at a blog, when you're at the moment of truth of posting that job on voices, we need to make that recommendation there. And that's actually improved than the, you know, the going back to this, this metric, this average selling price by just nudging up those prices, and the clients seem to be happy with the caliber of talent, because it's attracting a higher budget is going to attract the higher caliber capable talent on the platform as well.

 

Toby Ricketts 

Fantastic.

 

David Ciccarelli 

So I got to say, sir Toby, I think we have a light touch on that. I don't think it's forceful. They can override that recommendation, they can ignore it. But I think it's a light touch approach. At that moment of truth.

 

Toby Ricketts 

Yeah, absolutely. And I mean, there are lots of resources for new talent to find out what to charge on the internet, as well, I want to throw into the ring the the greater the brain rate curve, which is at rates of growth for the brain, calm. And, and everyone. It's that funny thing where we're in this industry, it's very exciting because it's, it's, it's a disruptive industry, it's changing so quickly. There's this new stuff happening all the time and rates is one of those things which has been affected, and everyone's kind of got their own spin on how to make it work. I've got quite an unusual one, which I've shared with a few people before based on sort of company size, but no one's really nailed the way to accurately price a job in the digital era, I think is the key thing, because when it was broadcast, it was kind of easy, because it would be like you know viewer ships and you knew all that stuff. But now you can voice something and it can just completely go viral and have been 5 million views or can have 500 views. And so it's difficult to price it at the outset and outset and give people certainty, but I don't To get too bogged down and rates but but yeah, it's definitely an interesting time. How has voices calm? What do you think some of the key moments of the evolution were in your business model because you know, you've been around for more than 16 years, you've really seen the voice of industry go from a complete bricks and mortar institution where people had to live close to a studio that didn't even have home studios. Now, you have to have a home studio, I live in the middle of the New Zealand jungle and managed to carve out this voiceover career, which would never have been possible even probably five or six years ago. has voices.com been a part of that evolution? And like what have been the key moments for you? And in shaking things up and changing the industry?

 

David Ciccarelli 

I think the one you know, the first instance, was actually the acquisition of the domain name voices.com. Some people might recall, we actually started as interactive voices calm is a mouthful, you know, you would have, you'd have a profile URL like Toby Ricketts dot interactive voices.com is really long. People didn't know if it was singular or plural. So I wanted to change the domain name, and rebrand. And the short version of the story is rather than a wholesale Vox CO, or vox.com, we thought rather a name simplification, what if we could just be voices like voices.com. And so we were successful in obtaining that name from another from another website owner at the time, and basically, you know, rebuilt and redirected, you know, the website on this voices.com URL, this address. So I think that was critical. Toby, after that, we had reporters from CNN contact us, we had great search results, kind of just became more memorable, short and memorable and unlikely that someone could misspell it. So I think that was very helpful in establishing the identity early on. And then so that was, you know, something that was memorable to me. And then honestly, we actually kind of, you know, stuck to our knitting for a good, you know, you know, 1012 years, and, you know, had aspirations for creating a, you know, really a global, global platform for voiceover, in, in which case, we realize, you know, financially, probably just couldn't continue to pull this off on our own. And so we sought out a, an investor, which a lot of tech companies are going to say, Hey, I can I can get this kind of proof of concept phase, and then you achieve what's referred to as product market fit, meaning you've got a product, a platform, or what have you. And there's a market out there voice talents, clients who are looking to hire them, do we have something that's working? And is it working at the scale of like, 10,000 20,000, like, there's enough volume there, that with additional, you know, sales and marketing dollars, like, you know, can we go and acquire 10 times as many customers onto the platform. So that was really the, the journey that we had was to realize, yeah, we probably need a sophisticated partner. You know, and I say, we, as in Stephanie, and I, who were the two owners, and, you know, no board of directors or anything along at that time. And, you know, as many as many of you know, we ultimately ended up raising what's called a series A, which is kind of the first first money invested into the company, institutional money invested into the company, with Morgan Stanley, a global investment bank, you know, well regarded prestigious Wall Street firm, and it was out of their San Francisco, Silicon Valley office, and they look for, you know, high growth tech companies. And so we fit the bill. And, you know, in a, we're able to, to secure that investment, as I say, of $18 million. And so, part of that, you know, the outcome of that was, you know, you when you when you go in through an investment process, you actually have to fundamentally answer three questions. You know, how big is the market? And, you know, we had done our own research and build this called total addressable market analysis, and we put it at $4 billion globally. And then, you know, and subsequently we've kind of since validated that with other third party research firms, and so, you know, in the multi billion dollar so big, big growing space, well, why you why you voices, why are you going to be the ones that lead the way and that could be great domain name, you know, great traction so far, you know, positive feedback from customers that they're going to keep coming back, you know, time and time again. So we got to prove why, why we were going to be the ones that would lead but the critical One was okay, even if those are true, the investors and in this case at Morgan Stanley was critical to knowing Well, why now? Why wouldn't we wait and let you grow a little bit more? And why is now the critical time for us to invest in you? And the answer was actually we had started conversations with with a company called voice bank, which for those who are maybe unaware voice bank was a similar online marketplace, more of a directory, but similar type of approach that connected ad agency producers, mostly at ad agencies, with the kind of traditional talent agency. Now you couldn't go on to voicebank as an individual talent, your agent had to register you. And so Jeff Hickson, at the time, who was who was the founder, he started that in 1998, believe it or not, and arguably kind of the pioneer of online marketplaces, I think he was, he was ready to to find a partner and, you know, pursue other other career opportunities. And, and so we, you know, we made an offer and, and he liked the looks of it. And so we ended up actually acquiring acquiring voice bank. So that was a big, the capital raise with Morgan Stanley, and then 30 days later, kind of tying up this deal with with acquiring voice bank. And, and so those are kind of some of the big milestones over the last couple years. But yeah, huge trends that have happened around AI voices, and just the amount of freelance work, you know, the pandemic, I mean, there's lots of paths, we could we could go on, but those are some of the highlights and memories, from my perspective,

 

Toby Ricketts 

absolutely fantastic. And, I mean, the two key parts of you know, spending, so you get all this money into the business, one of the you know, and your decisions with what to do with that money will be critical in terms of, you know, the success of it, you've got to look after your talent. And look after development of the side, which I was gonna say at the beginning, is, is like, I think of beauty, like the interface that you have built with voices, I don't think anyone in the industry could say that it's not, you know, it's the top pay to play in terms of the interface, the way that people can take jobs right through from the posting right through the payment and everything, like it's a complete, I often recommend it to new voice talent, because when you're getting into the industry, it offers that completeness, step by step, this is how a job works. This is how you get paid. And you don't have to start doing overseas bank accounts, everything like that. So then this thing of beauty, and you've obviously spent a lot of money in building that, and you've done a lot of development work. But you've also had to develop that with, like we were talking about before client acquisition, having people calling clients trying to get people on board to use this beautiful platform you've created. What's been your your priority? Is it has it been in the in the client acquisition? Or is it been on the development or assist This is a balance, we both have to rise at the same time.

 

David Ciccarelli 

It's, it's, it's, you know, what I jokingly call, it's the chicken and egg problem, right? It's like, you need the you need a platform that is usable, and then you need people to use it. And this tension can sometimes occur. Now what I've learned over time is, you know, with through through the guidance of a board of directors, you develop an annual budget, this is all like big business stuff, probably tremendously boring. But you develop a budget at the beginning of the year, and say, here's where I'm gonna make the investments. And, you know, you try to pick a handful, because you don't want to do the peanut butter approach, and you just spread it so thin, that there's nothing that really has an impact, you try to do kind of one, two, or three things in a meaningful way, over the next year. But you know, the initial infusion of capital was, you know, your thinking, thank you for observing that as well, too, was we, you know, we weren't really a product company in the same way we had developers, we actually didn't have a vice president product, there weren't really designers on board. So it was mostly a there was a real need to overhaul that experience. So I'm going to call it like, one of the uses of proceeds was all around technology, there was the visual user interface and then I would say the user experience user interface is kind of what you see and what you're clicking on. But the experience is that sense of flow as you go through step by step the the emails that you receive to kind of guide you along the way so that's kind of the user experience all that definitely needed to be kind of updated and it was there but there were these like moments of friction kind of like the pebble in your shoe that you're just like ah if we could just get rid of this you know it would people could go through the process so much smoother so that that is that certainly taken a couple years and we're continue to be on on that path as well too. There's a lot of behind the scenes investment, you know, namely around kind of job match, like how do we make better matches on the platform, redoing a search engine, just things that no one's necessarily going to see, but again, makes the whole thing more efficient. So those are two, like, you know, areas of technology that were that were key investments. And then you're right, it's like the the outreach, to generate demand with the clients. That was really kind of a sales and marketing investment. And so, you know, we actually do kind of pursue both in a continuous and continuous way. And I think that's actually been, you know, really key is that it's not kind of all in on one side or the other all talent, because you're right, Toby, that every change or improvement that happens on the client side, we fully recognize that there's a complimentary or sometimes, hopefully not, but an adverse effect for the talent and vice versa. We do something just because somebody wants a request to happen from the talents, you know, the talent is requesting a change to happen. We also have to take into account the ramifications that might happen with the client. And one if I may, that's just kind of recent, there's probably nothing more it's assigned for more jobs, that talent one or like, I will, if I didn't win that one, tell me why. Or at least let me listen to the winning audition, who won the job? And how much do they get paid? It's like, well, I don't know if the talents okay with that. And even if they were, I don't know, if the client would be okay with knowing because a lot of the clients are like, it's a nondisclosure, you know, confidential campaign, they don't want the audio leak, they don't want to know who want it, they don't want anything like that. So it's that kind of tension that we feel kind of pulled between, these are really good ideas. But every every, you know, initiative kind of has like, it affects both sides of the marketplace. So we just try to be thoughtful about about making those changes. But yeah, those are the kind of areas that we're making, you know, technology investments, and then marketing.

 

Toby Ricketts 

That's so true. I'm glad you brought up about the talent feedback thing, because that that's, that is number one of the number one thing I hear from especially new talent who haven't necessarily won their first job yet. And they throwing auditions at the wall. And they just feel like they maybe get a like, and so many new talent are basing everything they do on how many likes they get. And I mean, as like, I don't, I tend to throw auditions at all and never look back. Like I don't even know if I get likes or anything, I just kind of move on. And if I get a job, it's a nice surprise. But when you are starting out and looking for any kind of data point to improve your performance, the pdbs aren't really much help because it is literally there's just no data coming back at you. Which is why things like growth for the brain. And coaches are so important to give that feedback and make sure people are improving. Is there a way to perhaps like gamify it for clients so that they're rewarded for when they do give feedback. And I've done casting, I know how exhausting it is when you get like, at auditions to listen through. It takes a long time just to listen to the middle and give feedback. But if I know they were able to give spot feedback, I'm sure you've done work on this, to see how feasible it is and whether it's

 

David Ciccarelli 

we've tried, we've tried a few things, you know, and one in particular is we actually called it audition feedback is when they're going through. If they if they add to a shortlist, or they click Hide to kind of remove it from view. It's like either popping up a window that says, Oh, well, you know, and it has to be very objective feedback. Because as soon as it's subjective, then it's like, the client doesn't want to have to rationalize or explain why Toby, they loved her didn't like your voice for this. You know what I mean? They're just, they just feel like they're opening themselves up. No one wants to kind of write the thanks. But no thanks letter, if you know what I'm saying. So I think there's the hesitation from client from the client to do so. And so the audition feedback was like, I hear plosives too much sibilance background noise, noise floor reflective space, like it was things that hopefully the client could hear when they're going through through those auditions. But the uptake of that was like a, it was like 0.1% of people even for like have jobs even like got a single audition feedback. We're like, this is this is kind of becoming one of those pebbles in the shoe to to for the client who's just like, Can I please just hire the talent and kind of get on with it? So I think we've concluded that you're right, Craig for the brain, other coaching facilities, an individual coaches are really the best channel in our experience to get that personalized one on one feedback. And one way to do that would be downloading an audition. You know, you know if the clients got a job posting, if it's not confidential and, you know, show that show your coach, here's the job, here's my audition, how might I am improve and For a while, we actually had an on site audio engineer who would, in effect, do this, you know, pro bono voices. And the number one thing that made the difference in the audio quality is literally just, I wouldn't resort to like a normalizing. But it was literally just the perception that clients perceive loud auditions to be better quality, rightly or wrongly, it's just you're not competitive, if you if you sound like this, and you're whispering, and I can barely hear you, you know, versus, you know, literally leaning into the microphone can be the difference between that presence that sounding now I'm not advocating that I'm a I'm a culture, you know, anything but like, that's what we found was this perception of sound. loudness, was actually what clients viewed as, like better quality versus not so good quality. So that could be using a compressor, it could be making sure you have a limiter on there as you're not, you know, cracking out. And it could be just working the mic a little bit closer to give it a little bit more of an intimate read that has more presence. So hopefully, those are helpful tips. But you wouldn't know that there's no technology that's going to identify that. That's why again, talk to a coach, given some auditions. It's like, Oh, I'm hearing a lot of your room tone, like, how far away? Are you from your microphone? Take a picture of that setup of your setup, like a selfie. And like, Oh, I normally, I normally stand back here when I'm recording the auditions like, Oh, well, that might be the problem. There's three feet between you and your microphone, you know, it's, you would be surprised. And so those kind of quick tips, take a photo, send it in or an audition and your coach, hopefully they can provide some guidance.

 

Toby Ricketts 

Yeah, absolutely. And that's, that's great. And it's very useful to hear that you went down the track about feedback. So that's super useful. Just to go back, this is a quite a specific piece of feedback and sort of a question for the Oceania region, which I obviously look after for growth for the brain. I'm based here, I have lots of students here who use the voices.com platform, and have had don't see that many jobs for Australia, New Zealand accent requirements and things. I wondered whether you have a very North American focus, do you do you intend to be like a global company providing global voice services? Or are you sticking to your knitting until you kind of dominate the America? And then you'll go global and go into Europe and go into the Oceania? Or what's your kind of strategy globally, for getting to work?

 

David Ciccarelli 

Well, you know, that one of the challenges is, the barrier to be kind of a true global company, would be just the simple fact of language. So right now, the entire platform is all English. We transact only in US dollars. So right away, we kind of are predisposed, if you will to serve the needs of a predominantly North American clientele. And so to put some numbers behind that, despite us working with clients, and who, you know, in 160 countries around the world, 76% are in the US. 8% in Canada, right. And well, it's 10% Europe, and I'm just glancing down on my screen, because I wanted to be prepared around this kind of whole whole notion. While it's 10% in Europe, of clients, most of them in the UK. So you start to see this theme, it's like it's basically English speaking countries, even though 4% in what we just call Asia, Asia, Pacific or APAC, it's 4% of clients in a pack. So there you go. Totally right away, it is definitely a much smaller portion. But even even though it's all a pack, truth be told, it's basically Australia, New Zealand, and 2% in Latin, Latin America, when it comes to the languages of jobs that are posted and filled 83% are in English. Now, there's a number of kind of accents, you know, requested underneath there. We've got some work to do, you know, this upcoming kind of period next three months on cleaning up this like, accents lists, we've in languages, but think nonetheless,

 

Toby Ricketts 

I've been to that for so long. It's that I

 

David Ciccarelli 

know. Yeah. Well, it's because, well, one, I mean, you have a, I think built a personal brand on a global accent, which is like how do we like honestly, these conversations come up, like how do we enable that to happen? You know, not only for Toby but you know, recognizing that sometimes clients have this like I this this jenis acquire I don't quite know what this worldly accents familiar, but I don't quite can't pinpoint it. But you know, professional and bold, speaking of like the voice of the future type, type accent, and they just don't know how to kind of pick that. And so that is this this we just want to have the languages English and Then a separate drop down for all of these regional accents. So that is, that's, that's definitely upcoming. And you can imagine, once we make that improvement, you know, talent need to update their profiles to make sure like, hey, you've got this data structure so that when a client invites you to a particular job, or post a job, I should say, you know, you get invited, it's creating some strange invitations that are happening with the current structure right now, which we're well aware of. And I think it's just, it's just overdue. I think it's gotten to the point. But yeah, I mean, it's so you know, again, to answer your question, it is vast majority North America, just being Canada 83%, English, 5%, Spanish sprint of French is 4% of all the jobs, and then kind of goes down the list from there. So for the time being concentrated, but you know, we do run, you know, Google ad campaigns, trying to reach clients in the UK, in Australia and New Zealand. I just think kind of like, just from there, you know, sighs the US continues to be the dominant market that, you know, that the platform resonates with?

 

Toby Ricketts 

Yeah, absolutely. No, I mean, I do think that the marketplace in Oceania here is is a number of years behind the US, you know, the US has really, you know, took the online voiceover thing first and really run with it. And Australia especially still seems to be caught in the the ad bricks and mortar agency model, I talked to look down to one of the leader of our MK, which is one of the biggest agencies there. And it still seems very, like everyone's very happy with that arrangement. And so for big sort of, you know, national campaigns, it's not going to change in the short term, but I feel like there's, there's, there's a lot of little tiny, you know, seedling companies coming up that are just small at the moment and can't afford to go to an agent. And so like the pay to plays fill that that perfectly in terms of like, low to medium budget jobs, they, you know, they need a broad spectrum of talent, especially, but they just, they don't necessarily know about the online voiceover thing. So I, I kind of wondered whether there was going to be a marketing push into these areas where maybe some phone calls going out or something. So that, you know, more of more of that work could come for these voice artists to investing in voices.com. But not really seeing that many jobs posted, unfortunately.

 

David Ciccarelli 

Yeah, we I mean, we we do have a small global sales team, that, but again, we're more responding to inbound inquiries, as opposed to part of the, you know, challenges that we're just not aligned on. You know, timezone, you know, like, when we pick up the phone, we don't want to calling people in their sleep, and vice versa. So it's, but it's interesting, you bring that up that Australia, and we actually found that to be the case in in Japan in particular, because we're like, wow, it's like world's number one enemy market, this is going to be great. And they're like, nope, everything's in person. Nobody has home studios in Japan. And we were just like, wow, if if the kind of structure on the ground isn't conducive to doing business, through these online marketplaces, like I, I don't know how to change that, where you're, you know, good observation that there's almost this, this willingness to plug in a microphone to download software, you know, from a certain group of people who seem to be you know, predominantly in the States, or like real go getter, aspiring voice talent, or like, if, you know, if I can't just go, go get an agent, I'm going to have to kind of like, enter into this into this industry, kind of using the newest, latest, greatest tools, and I'm going to have to probably learn it all myself, and then not necessarily, no one's going to kind of, you know, teach me completely free, I'm going to probably get the first go through the first couple, you know, videos, lessons, you know, tutorials on how to use Audacity or Adobe Audition, or whatever the software is, you're gonna have to put that effort in yourself. And then, you know, maybe Wait a client or two, I think then, you know, agents are going to be certainly more likely to be taking taking your call.

 

Toby Ricketts 

Yeah, exactly. Cool. Want to switch tech a little bit? Because I'm aware that we're having such a great time talking that we're not getting to some of the questions I wanted to ask and some of the, the talent on the grapevine had their questions as well. One was around the, the voices.com Terms and Conditions A number of years ago that there was a big update to terms and conditions that said something along the lines of you know, like we own any audio you upload and we can use it for whatever purpose I mean, I I get that like these days, this this is an aside from the paid players and agents and everything. There's been this this this pressure from clients that they want to own the audio, they're paying for it, they want to own it and use it for whatever they want. And perhaps it's a it's a response to that but But Is that still the case that the terms and conditions for for voice How to say that, you know, anything got loaded platform we can use whatever we want cuz people were worried that it was a TTS learning algorithm thing and that you know, auditions were being used to train AI voices. Can you put any of that to bed? Is that?

 

David Ciccarelli 

Yeah, no, I trust me. I love nothing more than that. First off, I mean, our business is to run a marketplace, we're not a tech company. We're not, we're not, you know, we're not going to compete with Google and Amazon to create synthetic voices or AI voices. I mean, listen, they're there. They have 1000s of engineers working on this kind of project. And they're decades ahead. So I, you know, that's, that's never been our heart's desire to even enter that space. The reason why, and so we haven't, for exceeding clarity, we've not sold data sets, we've not, you know, have auditions. You know, no desire, nothing on a strategic roadmap, to even enter that space. I think, you know, to reuse the phrase of sticking to our knitting, what are we really good at? You know, and we ask ourselves, it's like, what is it that we do, it's like, we run a marketplace that connects clients and talent, to fulfill these jobs. And that's, you know, as simple as it is, we're kind of a straightforward, very candid, you know, clear, simple bunch, you know, smart people, but it's like, some of this stuff is just, I think it's, you know, I think it's, you know, speculative at best and like, kind of fear mongering at worst, which is not constructive for us. And I've just learned a while back to, you know, not engage in trying to defend all of this, it's like, let's just keep doing our thing. And it was actually, one of our board members, he gave me a great line totally, which is, there's kind of, you know, two different mindsets you can have, especially as a leader of a tech company, you can be, you know, the competitive mindset and be fearful and worried about what so and so's doing, and what are they building and what someone said about you, but that can really bring you down, right, you're kind of always looking over your shoulder, or you can have the creative mindset. And the creative mindset is like, here's our vision, here's where we want to go, here's how we're going to build on our strengths. And we've just opted, and I think collectively agreed, let's build on our strengths of what we know, instead of anywhere kind of dabbling in, you know, unknown areas that are highly controversial, that actually don't support our core business. And so here's kind of the other funny thing about that. speculation that they were even ever going to enter into the space. We've, I'm very proud of what voices and the team here is built, we built an incredible business, why would we cannibalize all of that by building a synthetic or AI voice? You know, it's, it's literally trading dollars for pennies, it doesn't make any sense. Because you build that machine once, then it's just going to crank out automated voices for for pennies, where we used to be able to live out a vision of providing income for talent, and as well as for all of the employees here at voices. So it actually undermined our core business operations. So that was kind of point, point, point number one. But if I may, I think, you know, like, Well, why did we have anything in the terms of service at all, the only, you know, the only reason we needed to, is because like, Listen, no one's waiving their rights, and giving us indefinite use of of their audio, what was happening is, the client would, you know, Ghost disappear. And we would say, Oh, you owe us for, you know, you know, that it would be on a credit card, the credit card would fail, they would still use the file, and we would have to chase down that client. And then we would be getting into these disputes that the client would say, well, you don't have the right Why are you reaching out on behalf of the talent? And we'd say, so that we concluded with, you know, advice of our, you know, law firm, it's like, you need to temporarily own this as the file passes through your system, right? You're having this file upload into your system who owns that? And we say, well, we will own it until it's paid for. And once the clients paid for, then it's a transfer of ownership. So you can for those who are interested, they can look up a transfer of ownership. So it's this kind of like, almost like Clearing House temporary state that it sits in. So that in the unlikely and hopefully doesn't happen situation that the client does

 

you You know, payment doesn't get fulfilled all the way. Sometimes we issue terms where the client can pay us 30 6090 days later, we've paid out the talent that on the on the Friday, but sometimes there's this kind of holding period. If for some reason, we need to have the legal recourse to actually go down and chase that client to recoup the money that we've already paid the talent for. So that was the entire spirit of what we were trying to achieve. I think it was around the same time of a lot of other AI voice companies. And this whole voice first phenomenon and smart speakers and Google Home launching like all of this stuff, that I think Unfortunately, some might have connected dots that just that just weren't there to connect.

 

Toby Ricketts 

Absolutely. With that thank you for for putting that debate bits. Because that's that's that's, that was an answer. I wasn't exactly expecting. But it's like, there are these funny things with with fine print and legal stuff, which I'm completely allergic to, I have to say like I don't read, who does read tends to get this. These say they're about 67 pages long. But but it was something that was mentioned to me in preparation for this interview that that was, you know, that was something that sort of turned people off a while. So it's very interesting to hear that perspective.

 

David Ciccarelli 

Yeah, there was a there was a there was a clubhouse as well, that I was that I popped in on it was like the same question. And same concern. And I like rightful legitimate concern. If you haven't, if maybe somebody doesn't understand, again, I'll use the term like the spirit and intention behind what we're trying to do. So any, any change that we're going to make to the terms of service, it's, it's really to provide better protection for the job, and all three parties talent, client and voices. Some examples are we actually, when we acquired voice bank, we actually had to add a whole section in for union jobs for at which the time we were facilitating union jobs through the through the platform. And then later, we had to do a terms of service update when we remove that, because there actually wasn't as many union jobs as we had thought. We recently added around usage rights and better and clear definitions around usage, you know, 113 weeks, one year in perpetuity, you know, different. So we need to define those terms. And then last one, if I may, just as an example, is around it's called COPPA, which is the child online Protection Act. And we basically recognized that we didn't have a adequate way to without just kind of asking, like verify people's ages on the platform. And well, there are sites that are just like tick the box and agree we didn't feel comfortable with that. So you know, now the requirement is you need to be 18 years old to use voices. And that was a bit of a heartbreaker in and of itself, that we you know, refunded child memberships, unfortunately, told some kids parents that we can no longer support their their kids online, we just wanted to provide kind of a more robust parental controls, we just didn't have the infrastructure, I think these are all kind of growing up and coming of age of our own. And unfortunately, they get some of them are included in terms of service, you know, updates that despite kind of best efforts. You know, most as you said, most people don't care, the legal ease. And if you do, it's like, oh, if the assumption is, well, they're trying to do something nefarious with them, it's like, again, I'll go back to if the if really our business is based upon shared success, why would we try to squeeze something like that into a terms of service? It's, it's actually a disservice to all parties. So, um, thanks, thanks for letting me just give a couple examples of like, when and why we make Terms of Service changes? Sure. Absolutely.

 

Toby Ricketts 

So, um, we are getting towards the windows, it's been a fantastic chat. And hope you got a few more minutes just answer a couple questions I have. I feel like we need to cover as well, your most recent launch, like because looking, you know, this is the presence looking towards the future. You've just launched, you know, Creative Services, which is a big change, for voices calm, taking the model you've done with voices and then applying it to translation and translating it to audio production as well. So tell us about how that came about. And sort of like what and what the now that it's been a month or two since it launched, like what kind of feedback and what kind of uptake Have you seen on the platform?

 

David Ciccarelli  

Yeah, I mean, so you know, how it came about is I think we were looking at this, this platform that we've created and, and also the incredible talent that are, you know, call voices home, if you will, and looking at these profiles and how people describe the their artistic abilities, what you can do and so we did this kind of big data look, to develop what we call a skills inventory. We took all the profile information of like, what are the keywords that are coming up and is it just vo or people saying, Oh, actually, I can edit audio? I can mix Music, you know, I've speak three languages, and I can also translate them. And now as you know, I want another one of these aha moments to realize the hardest part is probably, you know, or one of the hardest parts is like building up a community of people who are talented and multifaceted. And hear all the informations kind of sitting there at the ready. And the question then is, well, you know, would any client want to actually hire, you know, a talent for another creative service. And when we look back over the years of, again, the jobs that were being posted some jobs and say, I'm actually looking to have my script translated, and then recorded in Spanish, and we realize, okay, they're actually asking for this, but it's two services kind of bundled in one, might they actually post two different jobs, maybe you want a translator, who has certain industry expertise, like pharmaceuticals, or financial services, or healthcare, and so that kind of, you know, got us thinking, if we have the talent, and it looks like there's clients that are that are wanting additional services, then perhaps we can, you know, leverage and utilize this infrastructure we already had, I mean, voice is going to be, you know, the heart of the production, it really is, you know, I use this phrase all the time, like breathing these words to life. But inevitably, there's pre production services, writing the scripts, translating it, and then the vo gets done. And then perhaps, or, you know, perhaps even inevitably, there's some post production services as well, it could be as simple as you know, converting file formats, it could be editing out breaths, it could be chopping this one long recording into chapters for eLearning, modules, that type of thing. So there might be some audio editing, mixing music, and so forth. And that's where like, I felt that was consistent with kind of creating this definitive destination that we're, we're not, we're not veering off into, you know, hiring any freelancer, web developers and executive assistants, it's creative talent, and let's call it creative talent that are in these, you know, circles, if you will, of influence around the human voice. And so I think we're, you know, we've started to struggle to get kind of too far out there with, you know, potentially others. But writing seems like a natural one, like, that's actually a big challenge for clients, like I've done, I want to do a podcast ad, that's great. Do you have the voice but like, I need someone that I can just talk about my product interview and have them write a script. And so we don't really offer that kind of writing right now. So that might be something that we're you know, we're contemplating. But I think we've kind of got the the essence of it. Now, the hope is that all of this drives more vo activity, because it's kind of like pre and post production, give client that great end to end service. And hopefully, they they come back and, you know, are looking to hire another creative talent in the future.

 

Toby Ricketts 

So you still see, you know, voice is definitely at the core. And these are going to, like complementarily, sort of add work for voiceovers as well. And I mean, like myself, I also offer audio production, because I'm from a radio background. So it's another sort of an income stream for people. Yeah, exactly.

 

David Ciccarelli 

I mean, you're not alone. That's what we find them. And that's exactly what we also describe them are complementary and adjacent categories. It's like, oh, what's kind of like one next to what is currently there? You know, and so that's really where where we see that, ultimately will build into kind of more and more robust voice of voice jobs themselves. You know, perhaps one day we'll like a client will say, I'm going to create up a project folder, and then have multiple jobs in here where I can kind of better organize the type of creative work that I want to get done. You know, another example would be what we're seeing is that brands have not been thinking they are. Let me take another crack at that, that brands have been thinking of themselves only in visual and visual terms for years, color, shape, space, you know, layout. What they haven't been thinking about is what their brand sounds like, until really the last couple years. Now they're thinking, do we need to have a sonic logo or an audio logo to go to coincide or to complement the visual identity? What's our Sonic identity? And so that might mean like music kind of composition, we're seeing some of these jobs, you know, startup as well, too. But for all of this, I, you know, I'm excited with the whole world of sound. I think it's early days still where, you know, we're not necessarily going to be If there's any time we're fatigued from being in front of, you know, screens, it's probably over the last 18 months. I, you know, there's lots of times where I'm just like, I just want to listen, right? I want to learn, I want to be entertained, entertained, could be a podcast could be an audio book, I want to listen to some training or university courses. So I think there's a kind of a, you know, a whole other world of audio only, or audio exclusive opportunities both for for brands and organizations that are trying to get those important messages out there. So you can be a small part of that,

 

Toby Ricketts 

yeah, well, audio is really coming into its own, isn't it, like you say, with the rise of podcasts with the fact that audio is found its advantage, in that you can do something while you're listening to audio, especially with podcasts like an audio books, I find like I cannot sit down and read a book because my mind wanders, and I want to do other things. But if I can drive, or do the gardening, or do some building and listening to an audiobook or podcast, then like you get two things done with one stone. And I really enjoy, you know, that that kind of experience. So and I'm glad that you know, the voices is seeing that and, you know, using the platform to kind of leverage that, to for audio professionals like myself to do more work, it's fantastic. I want to get to some of our member questions, a few of these are sort of, you know, I think are answered more on your sort of help like how to get 100% voice match and stuff, which we haven't quite got time to go into, but is I think dealt with with your talent services team. Now, one of the big ones was some of the pay to plays are very guarded some more than others about whether a client with invoices can work directly with the clients, like after they found them on the platform like like voice 123, obviously, you know, just puts you in touch with the client and you're left to your own devices, do your own invoicing and everything and it can go wrong, or it can go right, which it does most of the time. Whereas voices.com has always had this sort of like, you know, you deal with the client through the platform, which is very convenient. But it also sort of you know, it keeps the talent and clients separated. But recently, it seems like there's been a softening of that voices calm in terms of you know, clients getting in touch with talent, and then after the big job maybe working working directly after that. Is that something that voices.com? is allowing or endorsing? Or is it still preferred that you keep everything you do sort of through the platform?

 

David Ciccarelli 

Yeah, it really, it really is preferred to keep everything through the platform, there's, there's a couple of reasons on that. You know, one, I think we cultivated that client in the first place. And we, you know, want them to come back not only to hire you, but perhaps another colleague, maybe they're looking for a female talent, the next, the next go round, or a different language. So the more they can kind of learn and embrace and understand how to get the most of the platform, I think that actually benefits the community as a whole. The other reason is, as you said, sometimes the transactions don't go as expected. And in those situations, talent would come to voice and say, Hey, this, this client, you know, still owes me the money. We're like, well, we don't see the job on the platform. And then, you know, puts us in a bit of an awkward say, Oh, they hired you once last year. And they're like, No, no, I just got got hired by them last week. And we're like, we don't see it. So I think if we can be helpful and supportive in that. That's one. But there's actually a pretty big reasoning. Why, you know, if I could be so bold, why talent would want to keep, you know, clients hiring them through through voices, it builds your ratings and reviews, you get more compliments, which again, are additional signs of activity and credibility on the platform. You're at the top of what we've now rebranded the leaderboards. And a lot of clients just go right to these leaderboards. And just like show me the top 100, most recently hired favorites most listened to talent this week, this month, all time, it's kind of like a shortcut for them just to get access to now, if you keep the transaction on platform, you're going to be visible on those lists. So hopefully those those kind of a couple quick reasons. You know, both that I think we can be helpful. And there's a, you know, a rationale on some of the benefits for keeping keeping the jobs and that communication going through. Through voices.

 

Toby Ricketts 

Yeah. Fantastic. Oh, that's, that's, that's, that's good to know. Because it did come in a couple of times. And, yeah, the other thing about, you know, lots of pro talent, who might have, you know, tried voices in the past and left the platform, a few of them was saying, you know, we've heard that sort of voices.com has has sort of, you know, changed somewhat, or at least the perception has changed, the the attitudes have changed. We want to kind of try again, but we don't want to necessarily have to buy a year and then we're talking about, like, a free month for people who have been a member of voices before and then come back I said something you consider like a like a welcome back sort of deal or, oh, sorry.

 

David Ciccarelli 

I think I mean, sometimes we you know, from time to time, we might do a discount on the offering. But, you know, I actually hadn't heard that as kind of a welcome back. gift, if you will, because I understand the hesitancy is, you know, it's it's $500 for an annual subscription. Now, if you were successful on the platform before, then, likely, if you put in the effort in that first, you know, month or two, you're probably going to win a job or tuners. Good, okay? Now I see how it works, how it's different, how it's better than then maybe three or four years ago, the willing, you know, kind of, you know, to, to invest for the next year. So great feedback, something else we're considering would maybe be like a lower limited, you know, entry level membership, like $500 is a pretty big jump to go from zero to 500, maybe something like 100, but you're, you know, perhaps, limited in the number of jobs you can see or the number of jobs, you can reply to something along those lines. So I'm not sure if you want to relay that back back to the team, but because there's kind of the two constituencies, there's like, new talent that are just like, I want to give this a goal, but I'm not sure I have $500 to make a goal that for a year, I want to I want to do a sprint right for like 30 6090 days, huh? Well, maybe 90 $99 for a year just as a little bit more economically viable. But yeah, and then then there's the people that we would love the wind back, because I think there's, they were talented before, if you're successful, you know how it works. And hopefully we've, you know, overcome a lot of the, the challenges growing pains, call them of years gone by, and I would certainly love to, to earn the trust. And and and return that relationship with with all those talent who are looking to rejoin so don't don't be shy, send me an email, and we I'm sure we can, you know, I can add can answer any of those, you know, difficult questions that you want to throw my way. You know, it's pretty, pretty straightforward. I'd be happy to, to answer those for you.

 

Toby Ricketts 

Fantastic. Oh, that's, that's really good to hear. And, and you know, that, you know, transparency was one of those things that has really I think you've worked hard on in the last four years and has really come to fruition in terms of being transparent with on the platform, and especially the in the area of kind of, you know, manage jobs, or the I know, I always tell people this there's two kinds of jobs and pay for this self service and they can't manage jobs. One being bit more like a traditional voice agent or, you know, helping the clients along the journey once completely them on their own. That that when did you institute that service? out of interest? And and like do you? What's the kind of split of jobs between out just off the top of your head? If you haven't No, those figures? Oh, no,

 

David Ciccarelli 

yeah, we actually kind of obsess over this one as well, too. So to answer that the split is is about 9010. So with 90% of the jobs are now self service. This is I'm sharing a little bit of the playbook here. But it's what we call our platform first strategy, which basically is we should have, you know, a default or a bias to push as much of client activity to hire talent directly through the platform, that should be our default posture. It's only in those edge cases where the client is like, I don't have time, I don't want to do this hour, I've been working with a particular account manager for years, I've built the trust with them. But usually, it's in what we call these kind of more complex projects, they're not, you know, for the most part, you know, they're not 32nd commercials, sometimes they're like, 100 hours of corporate training material in like, you know, our 10 hours in 10 different languages kind of thing, multi voice multi language, you know, that's where we're trying to get to. So that mix has dramatically changed at one point, it was probably like 5050, which I think was kind of the origin where maybe some talent, were starting to get uncomfortable. That was kind of the direction. And we definitely corrected that, you know, I think we can get it to probably 95% of jobs are self service where we don't, we don't need to be involved. The intention is the old kind of, you know, teach a man to fish if you well teach that client, Mr. Mrs. client, how to use the platform. It's very intuitive and very straightforward at this point. And if we can to use a software term, like onboard that client appropriately, and using it using voices and get them through that first job, they'll realize, Hey, I can do this on my own. And so that's really been the approach that we've been taking over the last couple years. But it did come about because you know that this managers we can call it professional services. You know, internally, it came about because there were a couple of Fortune 500 companies that said we don't have have the ability like we did some searches, we don't have the ability to use a credit card. So there was this like payment friction, we want to hire somebody, but can you get on our vendors list? And then Can Can you send us an invoice for the person. So there's this payment issue, another client, it was a legal issue. They're like, we your Terms of Service aren't sufficient. You got to sign our legal documents. And kind of like you need to be, quote, unquote, on the hook for this particular transaction, if it were this particular project. So those are the reasons we started, and they were complex projects at the outset. And I think what we've found is, for the most part, that's why we've bolstered up the agreements, functionality on voices. It's, it's also why we've provided other payment mechanisms, clients can pay by all manner of credit cards, or actually request an invoice we have certain clients that are on those kind of special payment terms. And so we've addressed those two previous objections, like why why and needs that the clients had, why they had to go with professional services. So we're really just left with these like big complex projects. And I think they warrant having the extra attention and hands on. I mean, it's some of the projects have been like hiring hundreds of talent on like, massive projects, things that the platform on a self serve basis is just it's not, it's not the main reason that it's mostly small projects in and out pretty quickly. It's not the 100 hours of content, or hundreds of 1000s of words that need to be recorded. So that's kind of where strategically, we've shifted towards platform first. And as I say, it's 90%. Now, I think we can get that up to 95 in the next couple years.

 

Toby Ricketts 

Fantastic. That's that's, I wasn't expecting that answer. And that's actually really interesting to know that, that you are pushing that. But then again, it makes perfect sense that if you if you've built this, this this brilliant interface and website, which is which is a behemoth now and it's fantastically complex, I love the way that now I'm able to talk about my job page and really sought the jobs like in order of priority for my specific needs, because of all the metadata that's collected as well throughout the site. So well done for that. And I really congratulate you on that on that fantastic development there. So we've basically reached into the end of the interview, is there anything that you you want that we haven't sort of discussed that you wanted to go over?

 

David Ciccarelli 

Well, I just encourage any new talent that are interested in in the industry, particularly voice talent, you know, read those books, listen to podcasts, watch videos, like we have here today, I think what you'll find is that there's, there's no golden path to success, you know, every actor and voice actor that you, you know, meet or speak to or try to gain some advice from there, they all these little nuances along the way on some key decision or they're, they're kind of moment in time. That kind of led them to take that next step. So, you know, chart your own course Don't worry about replicating somebody else's, you know, and along the way, yeah, you should be getting a coach you know, someone to be your champion, measure your success, set those kind of mini goals and, and determine kind of what that what that next milestone is for you. But, you know, I would leave with that, you know, really chart your own course and developing your own career in this exciting industry of voiceover.

 

Toby Ricketts 

Fantastic. Thank you so much for your time, David. And I'm sure we'll talk again,

 

David Ciccarelli 

you got it Toby – thanks!

 

An interview with Graeme Spicer

In this episode, Toby talks to North American / Canadian Voice over industry legend (and Current Gravy for the Brain Territory controller) Graeme Spicer!

In today’s episode they discuss:

How voiceover artists are moving out of cities to the rural regions

How Covid 19 has taught producers that home studios are adequate for recording spots

Graeme's past career in advertising and as a marketing director and how this influences his current voice craft

Why group script read-throughs are so useful, why watching others is such a good way to learn

The previous organisations Graeme has been a part of; WOVO, Edge Studio, Voiceovers.com

How advertising has changed from using a single brand voice to a new voice for each campaign

A typical day as a voiceover (if there is such a thing!)

The Canadian accent, and how to master it

The difference in attitude between US East Coast and West Coast, and how it applies to VO

The benefits of showing range versus doing one thing really well

How modern casting has changed to be much more inclusive

Is warmup and vocal health important

How to use 'your instrument' better

Favourite voice genres vs the one you get hired for

How the damands of home studio operators is increasing

What gear are we using to record?

How do you decide on compression levels for your reads?

What is in the VO secret sauce?

How many agents do you have?

Is it important to have an agent?

What is the current state of the Pay to Play sites? And where will it go into the future?

How TTS and AI voices are making inroads into the world of VO

And MORE!

Here is a transcript of the interview:

Toby Ricketts

Welcome to vo life presented by gravy for the brain Oceania, the interview segment where I talk to people in the voiceover industry who are agents or they're producers, or they've also brought us to the top of their field so that you can hopefully benefit from some of the advice they have to give. And today on the podcast, I'm very pleased to present my good friend and fellow Gravy for the Brain territory controller, Graeme Spicer from Canada. Hello, hello.

Glad to be here. Absolutely. It's very, very good to chat to you. As I was just saying before, like we've, we've met briefly sort of in in zoom meetings and things and I and I had a sense that you were sort of, you know, voiceover kindred spirits. And so I wanted to explore that and find out more about your history. I'm fascinated, that used to be in advertising, and you've really kind of like, been around the industry for a long time. So I'm keen to sort of explore some of the aspects of the voice and industry who, which some people might not realize exists. So

Graeme Spicer

the way you say, I've been, you know, just you've been around the industry a long time, that doesn't sound so good

Toby Ricketts

just reading website, just reading your website. So you're based in Canada, we're about in Canada.

Graeme Spicer

I am about I just moved last. During the COVID, we bought a little house in a community about an hour outside of Toronto, I had been in Toronto for like 30 years.

Toby Ricketts

So I'm just outside of Toronto now in a little city called Hamilton. Oh, nice. So we both were both part of the exodus from the cities, the voiceovers saying, "I don't need to be in a big city anymore. I can go and do it anywhere in the world." I can't remember. Actually, that's not true. I can remember it since last March, when the entire world shut down. I have been in a recording studio other than my own once. That's it. I mean, there's no finally, what we already all knew is that, you know, we could do our job just as well or better remotely than we could actually in studio. Finally, all of the producers are starting to figure out and it makes their lives easier, too. So absolutely. Like, I mean, I've been saying for a long time for two local producers here in New Zealand, that, you know, I don't need to fly down and be in the session with you know, it's nice to sort of, you know, shake hands and everything, but everyone's learned during COVID that that's not necessarily true, you can have just as fruitful a business relationship, you know, via zoom, and using, you know, source Connect, and these voiceover tools, and there's really no compromises.

Graeme Spicer

Yeah, I mean, source Connect sounds as good as if I was actually in the studio with them. The technology is flawless. And, and yeah, I mean, it's nice to get FaceTime in with these people on occasion, because I think that that helps build relationships. I think that the whole idea of having, you know, FaceTime is different now than it was pre COVID.

Toby Ricketts

Yeah, absolutely. And I always think you get a better performance with someone who's comfortable in their own home studio have a source Connect than you do for someone who's been sitting out in traffic for two hours. I've had two coffees, and I've just met all these new advertising people like I love the fact that there is this kind of curtain of privacy almost that sorts can it gives you because you can be in your pajamas. Like literally it's that dream that we talked about 10 years ago, but working on the internet, you can be in a big business meeting. And I've been doing commercials with, you know, 10 corporate executives from some big car company in the room in LA and I'm set here in my little studio in the middle of nowhere in my pajamas, and no one's any the wiser.

Graeme Spicer

Yeah, well, I suppose in in your case, that is literally true because of the timezone difference. When it's morning in LA. It's, yeah, it's a bizarre time of the day for you. So it's very early. Yeah,

Toby Ricketts

I may or may not be wearing pajama trousers now. So speaking of sort of, you know, advertising an ad, Matthew used to be an ad man, right?

Graeme Spicer

I did, I spent the first kind of 25 years of my career. Working on the other side of the glass. I worked at various advertising agencies. And then I went client side and worked as a director of marketing on the client side for, you know, several years before I kind of decided I didn't want to work for the man anymore. And voiceover was giving me a creative outlet that I just I didn't have worked in the corporate world. But yeah, I worked for 25 years in the advertising business and all of the stories you've heard from Mad Men, and they're all true.

Toby Ricketts

I'm surprised you would survive the alcohol poisoning.

Graeme Spicer

With a smoking I thankfully, I hit the industry just at the very tail end of the Mad admin era. So I did some drinking at the at the onset of my career, but certainly not as much as Don Draper and the rest of the Mad Men crew seem to have done.

Toby Ricketts

And I imagined that that would form a really good foundation. And it would really inform the way you market yourself and performance of voiceover. Correct?

Graeme Spicer

Yeah, I mean, I probably could use it more effectively from a marketing standpoint. I don't really. But I do think that it helps me understand more quickly, the essence of what the writer was trying to get across when they wrote that particular radio spot, or that particular televisions, but because I understand the business behind where he ended up with this script. So I do think it helps inform my reads. And now I'm going to start using it more effectively from a marketing standpoint. After he pushed me into Adobe,

Toby Ricketts

absolutely, um, yeah, because I mean, I was in radio, and then I was in a, you know, I was I was an engineer in a recording studio before that. So it's, I feel like that really was useful in terms of whereas if you watch the process in action, with a voiceover artist in the studio, you can learn so much, like, which is why I think like, gravy for the brain, script, read throughs, where, you know, everyone's having a go and watching and hearing the feedback is so useful, because like, if you've done that, you know, 1000 times, you get so much better just from watching someone be produced. So I've definitely felt felt that way, as an engineer that I've seen it done so many times that it's, it's easier for me to transition to doing it myself, you

Graeme Spicer

know, I have often thought that in, in a workshop, or group or group read situations that I've always learned more observing other people read, then when I'm actually reading myself, because I'm nervous, and I'm, I'm not really, you know, fully aware of what's happening, versus when I'm listening to somebody else, I am hearing the direction that they're being given. It's easier for me to internalize that hopefully, our our students agree for the brain find the same thing.

Toby Ricketts

Yeah, I'd say and I think that there'll be a, like a really good sort of brain psychology reason for that. And that when you do have the, because it is nervous getting up in people and reading, when you're sort of not used to it. And when the adrenaline kicks in and your fight or flight kicks in, you know, your frontal cortex, the part that makes decisions and rationalizes things shuts down. So you're kind of just acting on instinct, and like a, like a, something, you know, deer in the headlights. Whereas I think when you're standing back, and you can, you know, rationalize everything and hear the feedback and hear they're not applying the feedback or whatever, it's a lot easier to sort of Judge from the sidelines. So,

Graeme Spicer

which is another reason probably why we can deliver as good or better performances in our own home studios remotely, then we can actually in front of 10 people behind the glass all staring at us as we're trying to perform the basic copy that's been given to us. Absolutely.

Toby Ricketts

Yeah, exactly. Because once you know, once you've spent so much time in your own space, especially like doing auditions in front of a computer, it kind of feels like another audition, sometimes just with direction instead. So it's it really aids there. So let's do a quick tour of where you've been in the industry in terms of voiceovers because sort of in preparing for this, like I see that you you were a big part of sort of edge studio and for a while sort of voiceovers calm before coming to grow for the brand. So what organizations have you been involved with throughout your voiceover career? And just tell us a little bit about that experience?

Graeme Spicer

Well, I've been a member of world voices wovo since since it started, and I spent a period of time on the board at wovo. I was the managing director of edge studio, actually, edge studio was a great role for me, because I was able to take, you know, the 25 years of business experience that I had, and apply it to this business that I love voiceover I mean, it was it was a it was a good scenario. But it was hard to do that job living in Toronto and being based in New York. if for no other reason, from an immigration standpoint, it was a little dicey. So right. But I was the managing director of edge studio for four years. And I spent a brief period of time@voiceovers.com that I'm not going to spend much more time on other than to say that I was there. Fair enough. They are going through a lot of transition there right now. They've really been purchased by a venture capital company out of Canada actually called tiny, tiny capital. And I think they're they're doing some retrenching at voiceovers.com

Toby Ricketts

What is it with Canada and voiceover services? voices.com is based in in Canada. And you know, as you said, there's a lot of investment. It seems like it's quite sort of, especially from the money side of things Canadians believe in it more than Americans do. I mean, voices.com, voice123 the two biggest sites are based outside of America, which surprises me. Yeah,

Graeme Spicer

I mean, voice 123 likes you to think that they're based out of San Francisco, but they're based out of Columbia. Yeah. The President - Ralph actually sits in Holland I believe. So,

Toby Ricketts

yeah, completely. I'm the, what's it called a distributed workforce don't know they will ever have any offices. So it's, it's kind of weird. Like,

Graeme Spicer

I think they used to have an office in Columbia that they've, they've disbanded and everyone works remotely now. Well, welcome to 2021, the way of the world where I think companies are realizing that all of those expenses that they've been paying on, you know, expensive rent for offices and stuff, some of it, a lot of it is necessary.

Toby Ricketts

I would be very worried if I was a commercial building on it in a big city at the moment.

Graeme Spicer

Absolutely.

Toby Ricketts

So tell us about some of your voiceover work, like your biggest sort of gig to date. Some work you're most proud of, what would you What would you say? You know,

Graeme Spicer

it's funny, when I first got into voiceover, I thought I was going to be the, you know, because I had spent a little bit of time in radio back when I was in high school, and I thought I was going to be the big monster truck guy. And as it turns out, that's just not me. That's not my voice. That's not my personality. As you can probably hear, there's a bit of a raspy voice, I do a lot of like truck stuff in beer. You know that? That kind of stuff. I was the voice of a brand of beer here in Canada called Laker beer for several years. So you know, I'll occasionally get stopped in the supermarket or wherever where someone is heard my voice and your voice? Are you the Laker guy

Toby Ricketts

stopping using beard oil. And

Graeme Spicer

that's been a couple of years since that ran actually Laker hasn't been advertising on radio so much in the last couple of years. So

Toby Ricketts

it shows the power of voice as as a part of a marketing strategy, doesn't it? And I feel like that to listen that like the the millennial management coming through advertising now doesn't appreciate as much as their predecessors perhaps because I know in New Zealand here, the biggest brands used to have like one voice that was just the voice of their brand. And that was it. Like I knew as soon as they spoke, it was Oh, you're the telecom guy. But since then, it's like every campaign they cast for, and it's different every time, which is well confusing.

Graeme Spicer

And that's really been a trend in the US as well when we're looking at some of the biggest advertisers or insurance companies. So let's take Geico as an example. Where you know, Geico is famous for the Geico Gecko,

Toby Ricketts

but they visit with a funny little voice.

Graeme Spicer

Exactly. That kind of Cockney, East London was just adorable. It's a great campaign. But but they also are running concurrently, you know, other campaigns as well, again, always using humor, but but they're not sinking all of their, all of their money and, and, and all of their grps into into the one, you know, like go Gecko campaign.

Toby Ricketts

What's the GRP out of interest?

Graeme Spicer

Oh, gross rating point. It's a measure of television advertising. Right. Interesting. Cool.

Toby Ricketts

I was like to learn new acronyms. So what what's the normal voiceover day for you? Is this after thing is a normal voiceover day?

Graeme Spicer

Not really, which is I think, is one of the reasons why I love voiceover so much is I'm a very early riser.

Toby Ricketts

You I think I got a message from you, which is about sort of 2:30am your time.

Graeme Spicer

Yeah, possibly. Yeah, I just I don't sleep very well. And I'm usually up by, you know, quarter to five or five o'clock local time. So I find my most productive time is, is in those first few hours. And it's not doing voiceover so much because my voice is, you know, it takes an hour or two to kind of warm up before I'm really ready to voice it. But I find those first couple hours when it comes to doing administrative stuff doing my invoicing and, and trying to chase down people that owe me money, things like that, is that's good time for that. And then I kind of, you know, dive into whatever has accumulated in my inbox since the previous evening. You know, I work with three or four companies that do a lot of IVR and phone prompts and a lot of that stuff because it's European based. The companies are European based rolls in overnight my time. When I arrive in the morning, there's usually some stuff there that needs to be done for that. You know, I'll take a look and see what's new on some of the online casting sites that I'm a part of, and, and if there's anything particularly juicy, I'll I'll throw in my auditions for that. And then, you know, I kind of start into whatever kind of larger projects might be on my plate at that particular moment, whether it's an E learning project or, or something like that. Hmm, fair enough. Yeah,

Toby Ricketts

yeah. I'm the same in terms of like, Who am. I like that the days? No, today is No two days are the same, and that you're not quite sure what's going to arrive in your inbox that you'll have to deal with the next day. And sometimes it's a fantastic surprise. It's like, Oh, you know, you're the new voice of this Google department or something. And it's like, yeah. And and other days at the quiet days at the moment, they're also great to for me, because I'm putting the answer I was saying before, I'm putting the finishing touches to my house. And so anytime I can spend on the building site, like finishing off that is also great. So it's nice to have a balance of those two. And I feel like voiceover could probably be the best job in the world for work life balance, I reckon.

Graeme Spicer

Well, certainly. It's not like we sit at a desk, and we turn away on spreadsheets for eight hours a day, is that, you know, I'm not saying that our business is an easy one, because it's not, and it takes a lot of work to be successful at it. But it's one of those things where it's either feast or famine is that, you know, we we can do one session and get paid $5,000 for it. And then there's nothing for the next two days or three days, nothing like that. So yeah, it gives us that flexibility. Like, before I jumped on with you here now, I was in my bathroom, grinding out some tile so that I could make my my earnest register fit in the end where we just freshly had tiled in the bathroom floor. So

Toby Ricketts

I'm sorry to take you away from your grinding. Very good, right. So I as I was saying before, as well, I am and like regular listeners will know I kind of split voiceover into three sort of parts, which are equally important. the craft of voiceover, you know, how you actually perform voice health, all that kind of stuff, that the technology of voiceover how you record yourself, and then the business how you, you know, market yourself find work, and then, you know, charge money for that work. So, I just want to take one of those, each of those sort of areas. You know, I just asked you a few questions around your approach if that's all right. Firstly, so you're from Canada and I have been asked a little bit recently because I'm sort of a multi accent is to do a bunch of different stuff in different accents. So I've been asked to a Canadian accent. And it's one of the accents I'm least familiar with, and it annoys me. So I was kind of like going to get like a short little masterclass on what makes the Canadian different accents different from the American accent like what are the key differences that perkier is that when you hear Oh, that's not a Canadian accent.

Graeme Spicer

We tend to keep our mouth more closed, like, you know, the infamous out where, you know, Americans it's it's actually out it's three different sounds in there and your mouth actually opens quite wide as you say it, versus Canadians words, just out of our mouth is more closed. Hmm. And, but it's really subtle. The difference between a Canadian and an American accent. Usually, when the Americans are asking for a Canadian accent, because they're doing work for Canadian client, all they mean is they don't want someone that sounds like Colonel Sanders or, or something like that, where no obvious regional accent. There's, there's an accent that's kind of closest to what to how we speak in Canada. It's probably like Chicago, Wisconsin, like that kind of Illinois, Wisconsin, that kind of mid Upper Midwest. Yeah,

Toby Ricketts

that's kind of a spectrum that sort of fades into Canada. Isn't that like you lose those those now? There's the sort of the freshness and that kind of Yeah, it does get more focus. If you're a fan of,

Graeme Spicer

of old movies, but Fargo the movie?

Toby Ricketts

Absolutely. Yeah. Minnesota.

Graeme Spicer

Francis McDormand. McDormand speaks with that.

Toby Ricketts

Brilliant. Yeah, it's beautiful.

Graeme Spicer

And that is sort of a Canadian.

Toby Ricketts

And I'm sure, like when you say a Canadian accent about like the New Zealand accent, there isn't one New Zealand accent. There's all kinds of you know, socio economic factors, location differences, etc. So I mentioned there's a bit of a range, and you can tell where someone's from.

Graeme Spicer

Absolutely. You know, there's, like, someone from the west of Canada tends to sound like someone from middle of Canada. But if you go to the east coast of Canada, like Newfoundland, Newfoundland is their, you know, they're famous for having a very strong, strongly accented delivery, which is really quite lovely and adorable, but it is a specialized thing that would be hard to, it's hard to find good voice actors from Newfoundland because most of them grew up with such a strong regional accent that you know, if you're not doing radio commercials for Newfoundland, it's pretty tough to sell.

Toby Ricketts

It's probably quite similar. I imagine that like America, I feel like America and Canada and New Zealand and Australia are quite similar in terms of like, we've got a, we've got a big neighbor who's kind of a bit louder and has a bit, you know, more sort of size in the world. And we're kind of like the quiet cousin, if you're like that with like, no one can tell our accents apart. But we can tell our accents apart a lot. You know, the Australian versus New Zealand accent, it's very subtle, but for Kiwis and Australians, it's like, blinding headlight differences, you know.

Graeme Spicer

So there really isn't as much of a difference between Canadians and Americans,

Toby Ricketts

right?

Graeme Spicer

I will often be pegged as a Canadian, when I am just speaking to someone like I'm speaking to you now. But when I'm in a voiceover booth, you know, I can put on a fairly neutral accent and no one like I've done a lot like I'm the national voice for Lennox home heating and air conditioning products in America. I've done a national campaign there that's running right now. And no one's ever gotten back to the client and said, You got a Canadian for that.

Toby Ricketts

I feel like Americans are kind of flexible, like there is this whole standard American thing. Like, which is like, you know, the voice of American it's, I feel like it's the easiest accent to do, which is kind of a it's kind of like a soft California and kind of, you know, Midwest II kind of thing. But like, there is so much cross pollination between accents increasing in America, and people don't seem to notice that much. And I wonder if they're a bit more flexible. They're used to hearing sort of slight variations and an accent. And it's not as important perhaps they'd really like nail that the the accent unless you're really distracting someone.

Graeme Spicer

I honestly think that when it comes to being a voice actor working in the us that there is, it's far more important, like West Coast delivery is very different than East Coast delivery, the actual craft. And I think that that is more important than trying to nail a specific West Coast versus East Coast accent. It's not so much the accent as it is.

Toby Ricketts

It's like the attitude. Absolutely. Yeah. That's really interesting.

Graeme Spicer

It is a it's a different vibe that comes from a West Coast. spot.

Toby Ricketts

Yeah, absolutely. There was a brilliant series recently. I think it was wired, did the did around America with the accent expert, his name escapes me now. I can't remember what it was. But I'll put a link down here. But but it's like he does three parts of American accents. And I didn't realize just how much variety there is, especially in the East Coast. It's just crazy. Absolutely, like proper state accents. And it's just phenomenal.

Graeme Spicer

So like, in in the New York, New Jersey area, you just crossed the Hudson River he had someone from New Jersey sounds completely different than someone from New York.

Toby Ricketts

Yeah. And the bar is even like the Bronx, etc. It's

Graeme Spicer

like, very distinct.

Toby Ricketts

accents, one of the things that just fascinate me, you know, in terms of that way, how differently people can speak. And do you do you ever do offer accents other than Canadian and sort of standard American? Do you ever venture out?

Graeme Spicer

I've never been a big character guy. And, and even the characters that I do offer tend not to be so much grounded in a different accent or it's my it's usually more than just a different persona that I try to work with.

Toby Ricketts

Yeah, right. Interesting. Yeah, it's, it's, there's the interesting thing in voiceover, like when I teach my sort of in person voice Academy course, we write down all of the different places you can find voiceover, and they fall distinctly and or not distinctly, but there's a spectrum of you know, straight voiceover, quote, unquote, and then the character of this end, and then you kind of realize that when people are reading a radio commercial, it's kind of a character, it's kind of the character of the voiceover guy, you know. So it's an it but it's interesting that there is this, you know, there was this really smooth sort of spectrum of between sort of, you know, your traditional straight voiceover and then just to the genius of characters and cartoons and animations, etc. Yeah, that's fascinating. How important is range? Do you think to being a voiceover artist?

Graeme Spicer

I think it depends. I, in smaller places like Canada, like in here in Toronto, having a wide range is very helpful. Because there's only so much work to go around and being able to being able to be potentially cast for, you know, any one of, you know, the 20 different jobs that may be circulating around town at any given time. Is is helpful versus in Los Angeles or in New York, like in New York Joe Pesci can make an entire living just doing Joe passion. He doesn't have to. Yes not to do anything else other than, you know that one voice. I remember, if you remember, a voice actor named Lorenzo music, who was based out of California, he was the voice of Garfield the cat. But he had that real kind of monotone. Very droll delivery. That's all he did. That's all he did, and was able to make a, you know, a great living at it. So I think it depends on the size of the market you're in.

Toby Ricketts

And yeah, it's interesting. It's an interesting marketing, sort of conundrum in terms of like, do you go abroad and say, you know, because some sometimes like, because I do quite a few different accents or different deliveries, and I've got lots of work showcasing all of it. But it's a bit confusing as an end, someone hiring a voice, if someone just says I can do anything you can like, okay, but if someone comes to you and says, I do the best cockney accent in the world, you're like, oh, shout to me, you know, I wait till I've got a cop. Next, I'll write something for you. That's got a cockney accent, you know. So it's, but you know, that does shoehorn you into into kind of a corner. So it's a very interesting marketing decision to go both ways.

Graeme Spicer

Yeah, I have found that somewhere in the middle has worked best for me is that I tend to get those Mike Rowe sort of roles that, you know, the narrating TV shows and things like that, that construction. And yeah. blowing things up and things like that. Yeah. It tends to be where I fit and a lot of beer and pick up drugs. Yeah, exactly. Yeah. stuff, huh.

Toby Ricketts

Yeah, it's interesting how we sort of gravitate towards certain voices for certain things. And it's an interesting time in the voiceover industry, because we're kind of being forced away from stereotypes, you know, like that. You can't there are no castings anymore that say, I want you know, a 40 year old white male to do that. It's like I every every casting that comes at the moment says, open to all submissions from any ethnicities, any genders, everything, like every single casting has that. And I wonder if that is genuine? Or if it's a kind of a disclaimer saying, Oh, no, we're not being racist. We cast everyone. When, you know, I wonder how much of that is for show? Or how much genuine you know, anyone could actually do this role? Because I feel like when you see the ads produced, nothing much has changed. Yeah, what are your thoughts on the on the way that it's changed now, so that, you know, there's lots of casting going on for which is meant to be indifferent to race and gender, etc? But sometimes, kind of, yeah, what do you think what's going on at the moment? Because it's kind of confusing. Certainly,

Graeme Spicer

certainly, practically every audition that passes across my desk now has like bipoc, or something like that in black indigenous people of color. I think that there's a lot more sensitivity within the advertising community towards being more inclusive. I don't think that that necessarily is excluding anybody either, though. But, you know, you can see it very evidently, when you look at I was just remarking to my, my wife, the other night, as we were watching some TV, is that, you know, practically every couple on TV now is either it's a gay couple, or it's a bi racial couple, or, you know, they're going to extraordinary lengths to try and demonstrate their inclusive inclusivity. And I don't think that's necessarily a bad thing.

Toby Ricketts

No, no, no, I think it's definitely it's definitely a good thing, isn't it? But what my problem was, being someone that does accents was, you know, if I'm asked to do an accent, for a minority, for example, I do really well, I'm just hypothetically, then, you know, do I deserve to take that away from someone from that minority who might do almost as well or something like that, you know, when your job is to is to pretend to be other people? Are you taking away the work from those other people? Like, I know, the Simpsons voices, you know, there was that thing with the Indian voices? And if you're, if you were, you know, doing ethnic voices, for example, is that morally justifiable these days? And so it's been an interesting debate. Yeah,

Graeme Spicer

Hank Azaria from from the Simpsons issued, you know, quite a profound apology, just fairly recently, in the past month or so, where he basically apologized for APU and then the fact that he has, you know, extended the stereotype of the, you know, Indian convenience store owner far longer than it deserved to be extended. And there's been a real debate within the voiceover community in the past couple of years about whether if, if the spec on a breakdown is asking for an African American Nail, is it okay for a white person, like a Caucasian person to audition for that if they can do a authentic African American accent, like there was a case a couple years ago of a white female voice actor, based on the west coast, who did a real, authentic African American dialect. And she really when she was kind of exposed, because she actually had a whole different persona, she had a different website, the whole deal, you know, to, to kind of portray this, this, you know, African American woman, right? She was pilloried in the industry, for, you know, maintaining this persona. So I think that there's been such a predominance for 50 years or more of every role of going to, you know, white males, that now if there's an opportunity to cast an African American male to play an African American male, then we should probably go with the African American versus some white guy that can sound like that.

Toby Ricketts

Yeah, absolutely. Yeah. Yeah. Yeah, it's very interesting time. But I think we've come out on the right side in terms of you know, everyone's accepting that, you know, in the industry, which is good. So to completely change tech, because we kind of were talking, there's so much good stuff going on, we're kind of not getting through the blood, lots of questions that I want to get through. So pretty quickly, what's your Do you have a an idea about vocal health and warm ups, etc? How much emphasis Do you place on that?

Graeme Spicer

Not nearly as much as I should

Toby Ricketts

tell you my answer. Exactly. I teach it but I don't do it.

Graeme Spicer

I think it's important. And I think that Peter Dixon's warm up technique that is in built into one of our grades for the brain courses, and I can't remember right off which one it is, is dynamite. And Peter Dixon, who, you know, we all aspire to be Peter Dixon. Does, you know, he religiously does a vocal warmup before, before he does any sort of work. That's, you no strenuous at all. So, you know, if we go by the people that are really at the top of the game, they do do vocal warm ups? I do. Some humming, and that's about it. Unfortunately, not before I start in the mornings. Yeah. I guess part of what I do tends to some of that sometimes that morning voice I have that gravel is even further accentuated. And that's not necessarily a bad thing, depending on the particular the particular audition or project I'm working on. Totally. Yeah,

Toby Ricketts

I mean, I definitely find that the first thing in the morning before warm ups is kind of my best, like my some of my best tones, But the trouble is getting back there and having a live session like three in the afternoon when you haven't got their voice like trying to match it is really tough.

Graeme Spicer

I you have to schedule it for eight o'clock in the morning session. No,

Toby Ricketts

no, not. The other day, I actually paid the price for it because I did a a network voice for a, like New Zealand radio network here. And it's really kind of intense voice. So like, you really push your voice like in every everything. And this is like a half an hour session, but by 15 minutes, like I was hurting. And I was just like, I'm not sure I can make through the session like I should have, I should have warmed up, but I did push through, but then it just hurt for like a day or two after it. So I backed off on audition. So you do pay for not doing it so forth sessions where I'm really gonna be using my voice, especially long form anything over five minutes or something, I will I now will instigate just even just just reading interspersed with warm water just to kind of get everything going first. But especially those imaging sessions, they're really tough.

Graeme Spicer

I think that a big part of it is also it's warming up, but it's also knowing how to use our instruments because there's probably a way that you can achieve that same sound that you're looking for for that imaging project that isn't as hard on your voice as breathing as a speech pathologist in order to know about the positioning of of the sound in various spots in your throat and in your mouth. So

Toby Ricketts

possibly even just turning up the gain on your mic and your headphone volume, because then you back off physically in terms of producing noise.

Graeme Spicer

Well, and I certainly you know, I've been lucky enough to be like in studio with like, some of the best trailer guys in Los Angeles, Scott Rommel as an example. Scott Rummel when he's doing a trailer is barely speaking above a whisper. He is so quiet and he's ready. up on is 416? Or is 41. Six as to Yeah. And and he's speaking barely above a whisper. And that's Guess how he can pull off that trailer voice? You know, eight hours a day, five, six days a week?

Toby Ricketts

Yeah, I remember hearing a really interesting podcasts on the voiceover via social I think it was and they talked to like, you know, death metal band lead person singers who basically just get up there and scream for 90 minutes, because I don't know about you. But if I have to do anything that involves raising my voice even slightly like little and screaming, my voice is shot for a long time. So how do they do it? And they have a special technique, they learned a special technique where they can make it sound like they're really screaming. But again, they're barely making any noise. And they just got their hands cut around the microphone to make it sound louder than it is. So it's very much the same for voiceover. Yeah, yeah. How interesting. What's your favorite genre? Mike, I guess you have a favorite perhaps. And then there's the one you work in most, or maybe they're the same.

Graeme Spicer

But when I work in most is probably commercial. The one that I really enjoy doing is broadcast narration, like in short narration. I've done, you know, a number of different series for, you know, North American networks like HGTV and Discovery Channel, things like that. And I really enjoy doing in show narration.

Toby Ricketts

Yeah, absolutely. documentary IMC

Graeme Spicer

is a lot of fun, where you're actually, you know, you're there with the showrunner or the producer, the director story, and you're actually working to picture which is challenging, it's fun.

Toby Ricketts

Um, another thing I've had this request recently from a couple of auditions is when you need to be set up to do in picture, you know, because of COVID, now, you know, used to go to a studio and they'd have it all synced up with their Pro Tools in the studio, and you'd punch in etc. Now, the onus simple kind of going into the tech space, which is good, but like, I've definitely seen more demands come through from clients, for me to be able to play back in session, edit, like keep, keep, like the good versions that keep another session open, have the good takes. So I feel like my skills as an audio engineer have been drawn upon much more even replacing the audio engineer that they'd usually go to. And they can direct the voiceover attitude got that, that? That idea, and I recently saw an audition where they said, you need the ability to playback video and record two video at the same time, which is like quite a step up in terms of running your own home studio, as

Graeme Spicer

it certainly is. And there's only I think source Connect is only just recently come up with a product that allows for, you know, timecode locked playback from one to another. I mean, literally, it's only been in the past six months, I think, yeah, remember, right, where they've come up with that product. I mean, before then, I don't know, if it was even possible, because latency would would really screw because the timing needs to be so exact is that latency would really mess up your ability to unless you were driving the picture, I guess on your end,

Toby Ricketts

yeah, if you both had local copies of the picture somehow. And then it was just the timecode that was locked. When it played back to the audio, I have seen people where you have an external screen on your da w which is obviously showing the picture. And then you share that as a zoom thing. But you need quite high bandwidth to show like I did one the other day where they put my voice with the picture and and play the back for everyone. And you would only get about every fifth frame or something. It was very choppy. And it was you know, it didn't it didn't work perfectly. So I think we are on the cusp, in terms of internet speed and the technology to do live picture from our home studios remotely, and it's kind of working for everyone. So that's exciting. Well

Graeme Spicer

now now that we have you know, gigabit internet and stuff, I mean, the bandwidth there, I think it's just a matter for, you know, us to catch up from a technology standpoint, because I'm sure it's possible and haven't yet played with this new source Connect product, but you know, quite anxious to do so because I I would like to be able to think I'm codes MBA, if you're in my own studio.

Toby Ricketts

Yeah. Likewise, slowly. So speaking of your own studio, mics, prees da w gear, what are you using?

What you said

Graeme Spicer

I have, I have own so many mics and so many preamps in my, you know, 12 years as a voice actor.

Toby Ricketts

There's been an explosion in the last few hours to say

Graeme Spicer

and I've actually ended up with a fairly simple setup is that I have you know, I've I've had manly preamps and dw Fern and all of these, like, esoteric, who super high end wants to risk you know, preamps and Matt I had the manly reference cardioid microphone for a while and I had a Are you 47 fat for a while, and I've just, I've really simplified I have a u 87. And I have 416. But the more six I rarely use, I just use it here as a zoom mic. Yeah. And I have them going into Universal Audio Apollo rackmount. And then I use the manly box box plug in. And that is where my sound comes from. Generally,

Toby Ricketts

yeah, absolutely. I'm, I've had this exactly the same journey in terms of I used to have the this amazing multi chain setup, and I had to use 67. So like the valve version of the 87, which was original vintage, once I had that lovely vintage sound. And I used it for a number of years. And I had the problem of whenever I traveled, you just can't travel with that mic. Like it's so delicate. If you drop it, there's $12,000 gone, you know, it's ridiculous. And there's a power supply that you could lug around as well. It's just impractical. So I thought well, let's like try and get to smaller mics. And I used to have a Norman kaimai 84 which is like a little pencil instrument Mike. Lovely, detailed but very heavy on the pops and things. It's not designed for voiceover really. So I was kind of I was I was okay with that, because easy to travel with. And then I got to 416 416 416 on eBay, a secondhand one that had a sound recordist who was selling off as part of his kit, it was it's like an old one. And I just started using that and the noise was so low and it was so kind of crisp, and so robust that you could literally just leave it out in the rain overnight, probably. And it still worked. The next day that I've tried that don't even try that. But I've traveled with all around the world. And you just wrap it in some bubble wrap and chuck it in your suitcase. And it's just, it's just been such a good workhorse. But race and so like I've been a fan of of keeping it as simple as possible. So when you're traveling, you just have a mic, a lead and an interface and a laptop. And that's it. Everything else is in the box. So that if you need to do pick up on a project that in my studio, you just make a pillow fort in your hotel room, right, and then apply all the stuff that you usually apply, you know, in terms of plugins, and then you've got exactly the same sound like you don't have to go back and do too much work, which for the other mics was impossible, though, to try and record on a different mic and make it balanced.

Graeme Spicer

Which actually why I you know, have kind of settled on using the Universal Audio family and that box box plug in. And I don't travel with my u 87. I use my 416 when I travel but I'm you know I I'm able to tweak using the box box and a couple of other plugins that can emulate this theme so that it sounds sort of sort of ish.

Toby Ricketts

A bit of a bit of a honest enough. Yeah, a bit of a lift in basin and travel etc. Um, yeah, I recently got a road and key to valve Mike as because I want to get you 87. But there's been so much talk recently about that. Why does everyone need you 87. They are a great mic, but they really that much better than everything else. So this was kind of an experiment, the Cato and I set it up for a little bit and it was quite good. But again, it was a secondhand one, it had a little bit of noise. So I'm going to solve that issue first. But I think it is I think everyone's who's at the sort of top level of voiceover has settled on the fact that you need like forensics for cut through. And then like a nice warm mic for narrative delivery, you know, so you've got those two options. It seems to be wherever unsettling, which is, which is quite heartening.

Graeme Spicer

You 87 is like the world's best microphone by any means. But it's such standard that totally, you know, engineers like it when you say you're talking into a u 87. For two reasons. Number one is they know exactly how to EQ it and so on because they worked with it so often. And the second thing is it just lets people know you're serious. Totally.

Toby Ricketts

Yeah, exactly. It's like an entry criteria, isn't it? It's you know, it's like, yeah, you're a proper voiceover then. Do you record in 44? Or 4816? Or 24?

Graeme Spicer

orders? In 44 124?

Unknown Speaker

Right.

Graeme Spicer

Yeah, I have no idea. No, I don't I record 4824.

Unknown Speaker

Right. Yeah.

Toby Ricketts

Yeah.

Graeme Spicer

Most of the video clients want it. 48. Exactly. Yeah,

Toby Ricketts

that's, that's that's definitely my reason and 24 bits. I, because of the Pro Audio suite podcast, actually, they did a really good episode a while back about bit rates and why it's so important to have more the more bits the better because your your dynamic range is, you know, massively different, you can get a real different sound. So that's why

Graeme Spicer

they would just press the crap out of it. Anyway. Whatever genetic rays we had recorded in 24 bit, we just lost it all the crap

Toby Ricketts

out of nothing below minus six dB. You so you're pretty comfortable with your tech level of voiceover. Like you're very comfortable in your studio and you've been sort of technophile.

Graeme Spicer

Yeah. I'm not a technical. I'm not a tech guy. Like George Widom is where, you know, I, you know is all of the ins and outs of routing, a 48 channel, you know Neve board or something like that. But I certainly have had a lot of microphones and preamps and stuff go through my studio. So I know a lot of I know a little bit about a lot of equipment. It's a good way to be.

Toby Ricketts

And your compression approach because I've done a lot of sessions on compression recently. What is your approach to compression because people get that it can really alter your sound and ruin a good voiceover sometimes if it's not enough or too much.

Graeme Spicer

You know, what's funny is that just recently, I had one of my agents call me and say, Ram, your audio sounds off, what's going on? And I listened to it, it's like, you're absolutely right, like I am. Like, it's, you know, it's easy to incremental, incrementally add a little more here a little more here. And oh, let's let's add, you know, one of the 1176 plugins just to give it a little bit of that sound and, and then you end up with a processing chain like this deep on plugins, and I just stripped everything back to, you know, I apply a little bit of compression on the way in using the Vox box compressor, which is the Vox box emulation, that Universal Audio as manufactured is lovely like evanna manly, I don't know if you've how many stories you've ever heard about Ivana manly, who's the president of the owner of manly labs. He's like, crazy defensive about her stuff. And for her to license Universal Audio to produce a Vox box, you know, it sounds like a Vox box. And so I use a little bit of compression on the way in using the Vox box plugin. And I

I add just a touch of it. I use a plugin called the Oxford inflator, which is like

a limiter sort of write write, which adds a little bit I just touch more and then I my little, my little bit it's a little bit yeah, and then a little bit of secret sauce is to I add a little bit of the effects aural exciter right? Like,

Toby Ricketts

that's always the secret sauce, isn't it? It's one of those oral exciters I used to have a little touch of that I used to have the BB Sonic Maximizer Do you remember those they used every radio studio. And no one knew what it did. There was just two knobs on it. It was one likes energy and frequency or something and you tweak them and you just settle on something. And again, like it would make your voice sound amazing. And there's all this blurb about it. You know, harmonizing the frequency didn't didn't make any sense. But it just sound I think it was just an EQ basically in a box. Nice. But I got rid of that. Because again, I couldn't take that on tour with me and I have a drastically different sound when I did pick up so it's um, yeah, but it's so it's so funny how you you'd say you know, you can get you can go down these rabbit holes. It's about like when you go into Photoshop a picture. And you you add a bit of contrast, add a bit of vibrance, add a bit of contrast, and it's suddenly you got this like weird alien image that looks great to you. Because you know, you've only seen that so you need a reference to always go back to him be like this still sound like this good audio got over here. Yeah, it can be quite dangerous going down those rabbit holes.

Graeme Spicer

Absolutely. I clearly did. And thankfully my agent called me out on it. And

Toby Ricketts

yeah, exactly. I'd have

Graeme Spicer

far simpler, a far simpler processing gene. Yeah.

Toby Ricketts

So speaking of agents, you have a number of agents, like sort of a lot of us in the continental states and, and North America.

Graeme Spicer

Yeah, I have, I have three in the US. And I have, it's important to have a local one here in Toronto, just the Toronto marketplace is such that, you know, most of the good stuff comes through even the non union stuff comes through one of three agents. So I'm represented by one of those three agents, Roger King at pn agency. And then I have three different agents in the US.

Toby Ricketts

It's an unusual market that in terms of you can have multiple agents within the US it's and it's it's all done in an England and Australia and New Zealand, the places I have agents, you know, it's exclusive for the whole country, whereas, you know, America, it's kind of exclusive to the coast and in central almost you can kind of get away with having, you know, a couple of states between your agents, but that you can you know, that you can definitely have a lot more than you could in other territories. But I guess that speaks of how, how big the industry is there and how widespread it is and how much work there is.

Graeme Spicer

Yeah, absolutely. Although you still end up getting a lot of the same auditions from more than one agency do.

Toby Ricketts

You have to balance Well don't, don't get the lottery. And I get this question a lot from New beginners who are starting, and they've, they've done some great design courses, and they've maybe got their first few sort of pay to play gigs, or, you know, they see getting an agent as like that you're past the threshold, and you've made it once you got an agent, and they'll get you all your work. And it'll be fantastic. But I mean, I tell them, it's like, you know, you need to have other options I can an agent is a kind of a nice, but it's not crucial by any means.

Graeme Spicer

About a third of my revenue comes through my agents. Yeah. But only a third, like two thirds of it is stuff that either their clients that I first discovered, or they first discovered me through an online casting site, and then have reached out to me directly, or I still do work through online casting sites. And by the third of it comes comes from my agents. And that's quite comfortable for me, I

Toby Ricketts

don't think I want a whole lot more coming through my agents. Hmm, fair enough. And so with online casting sites, and what's your preferred ones, at the moment, when this the big players this, I feel like someone starts a new pay to play site every week at the moment? Like there's just so many coming out little ones, big ones, even like what the voiceovers.com experiment, which seems so good in the start, and they really started with such a history role, and that they were going to change everything. And then it just, for whatever reason, it just didn't happen, which was, which was disappointing for the industry. And I'm sure them as well. What do you see as the kind of like, what Where do you think the pay to play industry is at the moment? What are your preferred ones? And where do you see it going into the future?

Graeme Spicer

You're right. There's always, well, yeah, we could spend an entire hour now talking about this. There's always new ones coming on board. The the new one is cast voices calm that we're all very hopeful for because it's being run by Liz Atherton, who is a former agent and a team that she's put together. And they promised to be very voiceover friendly. But, you know, the lesson I learned in the time i spent@voiceovers.com, is that you know how you make a voiceover happy, you have lots of jobs for them. Yeah, that's, that's what it comes down to. And all of the other stuff that we as voice actors like that bitch and moan about about the online casting sites, believe me all that goes away. If they have lots of jobs for you to like, Listen for. Yeah, that's what it comes down to. And I have to tell you, my online casting site of choice right now is voices calm. And there's a certain irony in that, because five years ago, I was one of the leaders of the charge of, you know, holding voices calm, accountable. For what at the time, were some fairly shady business practices, they've really cleaned that up. The transparency that we always wanted out of voices.com is now there, we may not love their business model, because they extract an you know, fees at a bunch of different levels. And not every voice actor is very happy with that. But as far as I'm concerned, paying voices.com a 20%. commission or however they want to whatever terms they want to couch it in. But it's basically a 20% Commission, I pay my agent 20% Commission, and I don't think twice about it. So I, I certainly find that, you know, online casting sites expose you to a lot of jobs that you would never otherwise have access to. Absolutely, yeah.

Toby Ricketts

And I mean, I've, I've I never thought of, I was very concerned when the voiceovers.com sort of expos they happen with all the stuff that was going on. But I do feel like they they did. They have, like you say they have made inroads into making it really transparent. And I mean, you know, I have had some of my biggest paying jobs ever have come through voices calm, like, and they've been really high profile, you know, big jobs, which have been paid well for like, and so. I yeah, they've they've have made an interesting transition through through that process into in terms of, you know, cleaning their act up. So, yeah, it's, it's interesting to hear you say that as well. And I kind of hope that would happen, because that's, that is always where had the most jobs have been, I feel like, you know, voice 123 is a very close second, but especially for the American market, you know, voices.com does seem to be there.

Graeme Spicer

Yeah. And I think that, you know, we all are hopeful that cast voices and voice realm and some of these other online casting sites are successful, but at the end of the day, the network effect matters and 95% of the work is split between voices calm and voice One, two. 3d comm you know, the last 5% is split amongst 10 other little players. You know, I love Armin hostetter. And but Dalgo we all love Arman, he sees a character, he loves voice actors, and it's clear, he loves voice actors, because his site is built to be very voice actor friendly. But at the end of the day, there's like, you know, this many jobs versus this many jobs on, you know, the other kind of two Titans in the business?

Toby Ricketts

Absolutely. Yeah, exactly. Yeah. So yeah, I mean, the future is perhaps just those, those two, the sort of duopoly continuing I think, especially with the they've both been dancing around the whole TTS question and the text to speech, Ai, voices, etc. and coming up with interesting ideas, I know voice 123 and Rolf was was had some very interesting ideas about, you know, offering a TTS service that was kind of with voice actors, and kind of not, you know, it's I haven't heard any results of the experiments who's been running, but that'd be very interesting space to watch, I think, Well,

Graeme Spicer

I think that we all have to acknowledge as much as we are, are fearful of it, that text to speech and, and AI technology is very good, and getting better quickly. And that some of the lower end stuff that, you know, a lot of us kind of make the majority of our money on elearning. And things like that is, is going some of that stuff is going to transition to text to speech, and there's going to be not a lot we're going to be able to do about that. So, you know, having like what Ralph is, is undertaking at voice 123 in trying to get ahead of that and allowing voice actors to offer synthesized voices, as part of, you know, licensing, synthesize voices to companies so that they can use them for eLearning or whatever is better that than just being completely shut out.

Toby Ricketts

Yeah, absolutely. Yeah. And there are so many sites that are in the public that the speeches and stuff that say, you know, wow, it sounds just like a real human voice. And you sit here and you think that's it, though. It's cheap, doesn't quite, you can still tell it is getting closer, though. I was looking at things and cleaning some bricks wasn't the other day and I looked up an explainer video on YouTube. And we're listening to it my thought, I think that's an AI voice, because you can just tell but it's getting so close now. It's it's like too consistent. If they put more floors in it would sound like a voiceover sort of thing. You know.

Graeme Spicer

And, and to be fair, is that when you're listening to a explainer video on cleaning bricks, How good does it need to be?

Toby Ricketts

There's no emotion involved? There's literally just Yeah, yeah, yeah. If it conveys the words, then the words are the that, you know, whereas I thought, I think I think a gaming and you know, character and advertising are going to be a lot further down the track. Because if they can get like a, you know, if advertising directors going in and spending two hours with a talent that's had 30 years of experience, and they they still take two hours to get there. Imagine how much code they'd have to write to try and programming AI to do the same thing?

Graeme Spicer

Yeah, certainly. Because what, because what advertising, the directors are often looking for is flawed. They're looking for flaws in our performance, as part of making it more human. It's going to be net. I never say never, especially when it comes to computer technology. But it's going to be a long time, I think before they're going to be able to build an AI voice that is going to be good enough to convey the emotion that we need to convey when we are reading advertising copy.

Toby Ricketts

Yeah, absolutely. Yeah, very much.

Graeme Spicer

Let's hope so. Anyway,

Toby Ricketts

exactly.

Fantastic. Well, we have gone over so much ground, we are nearly at the end. But if you've got five more minutes, I'll just want to cover some sort of, you know, a lot of people watch these videos, because they are interested in you know, becoming a voice actor. Starting the side hustle, as it may be, where do you advise, you know, absolute beginners who say, you know, my auntie says, have a great voice. I should be a voiceover artist, which is the classic one, or you know, everyone tells me I've got a great voice. Where do you advise them to start if they want to start?

Graeme Spicer

While Grady for the brain is a great start, because there's so much there's so much information available to review for the brain members that it's daunting, it's overwhelming. It's it's a great resource. The best piece of advice I could give to someone who's just getting into the business, and it's a piece of advice I had been given 12 Two years ago and didn't heat and I wish I had spent half as much money on equipment and twice as much money on training.

Toby Ricketts

Yeah, right. Yeah. Because it sticks, I'd say as well, I had to

Graeme Spicer

go down the, you know, Mike rabbit hole of, you know, you know, wanting to try every mic. And as I've always said, you know, a great performance on Okay, Mike will beat an okay, performance on a fantastic mic every time. Yeah, it's about our performance. And I don't think that the majority of our clients can tell the difference between a $200 Mx L. Mike made in China, and anointment u 87. Yeah, I just don't think they can.

Toby Ricketts

And also, you know, to back that up as well, with the acoustics argument, it's like, you know, if you if you spend $3,000, on on your mic, and only, you know, nothing on your acoustics, you get a great recording of a terrible room. As opposed to having a you know, okay, yeah, dead room.

Graeme Spicer

Yeah, it's, you know, you hear stories of people setting up their $1,000 mics on their kitchen table, and you just rent, because you're never going to get you're never going to get a sound that's going to be acceptable to the majority of clients recording in your kitchen without, without proper acoustic treatment.

Toby Ricketts

Exactly. Um, do you think it's harder or easier than it used to be to become a voiceover because I kind of chanced into it and being in a parallel industry, being an audio engineer in the kind of, you know, recording studio radio kind of world, and then I sort of transitioned sideways. There's so many more resources available to become a voiceover now. But there's so many more people who want to become voiceovers, it's kind of been popularized as a profession. So, you know, what do you see? Do you think it's easier or harder these days,

Graeme Spicer

I think it's relatively the same, because as technology has allowed for this explosion in the number of voice actors out there, because the barriers to entry have come down so far, you know, now you can get a $200 Chinese made microphone, that's going to sound perfectly acceptable to 99% of the clients out there. But that same advancement in technology that is allowed for, for this, you know, explosion in the number of actors has also caused an explosion in the amount of content that's being created. That requires our, our efforts. You know, there's not ABC, NBC and CBS is three broadcast networks in the United States. Now another 600, cable channels, all of them require, you know, they're they're these massive, you know, machines that just eat content. 24, seven, you know, something needs to be produced in order to fill all that time. That's something someone needs to voice all of those explainer videos and all of those corporate videos that are going on corporate websites. I mean, this stuff didn't exist 20 years ago. So I I'm, I'm still very optimistic. I think that it's as good a time as it's ever been to. seriously consider becoming a voice actor. I don't think it's easy. I think you need to work hard at it. I don't think you can just sit and wait for your phone to ring with your agent, you know, giving you your living. It just doesn't work that way. You need to hustle. Yeah, but I think it's as good a time as it's ever been become a voice actor.

Toby Ricketts

What a brilliant answer and a brilliant place to finish our wonderful conversation today. Thank you so much Graeme Spicer and you can catch all of his great content on gravy for the brain. Of course, the Canadian just search for the Canadian webinars and read throughs in there. It's been fantastic to catch up. We've covered a lot of ground.

Graeme Spicer

Thank you so much, Toby. I'm excited to be here. And I'm so glad that we had an opportunity to spend this hour together.

Toby Ricketts

Fantastic. Thank you.

Derek Perkins Interview - The Master of Audiobooks

Derek Perkins is one of the most talented and prolific audiobook narrators in todays industry. He has voiced well over 400 books in fiction and non-fiction, including the bestsellers Sapiens and Homo Deus by Yuval Noah Harari.

Toby and Derek discuss:
How a bad reader can ruin a good book
How he made the leap into fulltime audiobook narration
His history and how he first got noticed in the industry
Derek's method for prepping for a book reading
How to define the tone of a fiction or non-fiction book
How to create characters within an audio book
The difference between commercial and corporate voice work and audiobooks
What technology he uses to record in his home studio
His favourite books, from the ones he's read, and his favourite other books
And we answer some viewer questions.

You can find Derek's 2015 book "The Audiobook Narration Manual" on Amazon.

Here is a transcript of the interview:

Welcome to vo life and gravy for the brain, Oceania, the interview. And we've been covering some great topics and really delving into a few of the genres of voiceover in this interview series and meeting the people, the kind of Legends of the industry, my voiceover heroes who I've always wanted to meet and talk to. And so I'm very excited and this time, because today, we're covering audiobooks, and I'm a big fan of audiobooks. Like I really try and try and get through as many as I can. And there is an audiobook narrator who, Derek Perkins I'm just gonna say his name, being a fan of for a long time, especially for his nonfiction work. And but I've recently found out that he does fiction as well. So on the line from his home in France is Derek Perkins. Good morning. Morning, Toby, how are you? Very well, thank you. So I want to start by, by actually saying a proverb I came up with just before and the time before the interview, which is and this is so true, for me, that's a good book read poorly is worse than a bad book read well. Wouldn't you agree that like, sometimes it can really ruin the experience if an audio book is isn't read correctly? Oh, totally. I mean, the thing I've found since I've been in the business is that it's incredibly personal. to everybody who's listening. And while that's, you know, I think you can't deny that if a person doesn't find your voice, good, or appealing, that's gonna turn them off. But I think there's a huge difference between that. And whether books read well, or not, technically. So it's an interesting kind of duality, I think, in the in the business where you can, you can read a book very well, but someone just doesn't like your voice. But yeah, I completely agree with what you're saying, I couldn't agree more. So you, I did a little search in my audible app just before end of your name, and it had 313 results. And then when I rechecked they've gone up to 314. Good Lord in the in the space of time it took me to do so it's Tuesday, just he's read another book. So tell us how, what your path has been to, to coming into this industry. And then having narrated all of these books. Well, briefly, I didn't get to the industry until very late, or relatively late in my career, I was about I was in my 50s, when I first got into it. And I had no background of performance. But at least from a professional point of view, the one thread that's been consistent all along is that I had a love of performance in school, you know, into by speaking contests, I was in the drama club, and so on, but nothing remotely professional. And I did start doing some volunteer work for reading books for the blind. And, and, you know, dyslexic and people like that. And so that kind of gave them gave me some initial sense of, well, this is this, this, I think I like reading, so I knew from from doing the recordings I knew I did, I think I might be okay at it. And then I happen to be on the set. It's too long a story to go into now. But I happened to be on the set of a movie called Shutter Island, which was a Martin Scorsese movie, as as a as a, as a background would say, and, and unfortunately, on all the bits with me fell on clippings for things fell on the floor. But then, on the set, one day, a couple of guys were talking and they were talking about some voiceover work that they did. So I asked him about it got in touch with the voice of the studio months later, they came back and started doing some work for them. And as a result of that, I began to look around on the internet and looking at audio, audio business in general. And I suddenly came across audio books. And at that time, a cx was really pretty much getting off the ground. And I started working through a cx. And the rest, they say. Fantastic. And have you found it a struggle in terms of, you know, going from dabbling? You know, having having another career and doing something on the side to that. I mean, I hear from a lot of voices who are at that stage where they've done a few sort of voiceover jobs, but they in order to do it properly, they need to make the leap. take that leap of faith. Was there a moment where you knew this is what I want to do, and I think I can do it. What do you do transition gently? That's That's a really good question. Because the answer is yes, the short answer is yes. And what happened with me as so I think what happened with me was I started doing the A cx books, and I was beginning fairly quickly to get one or two Companies authors coming to me. So I thought, well, it's one thing, Rick, you know, recording a group, someone agreeing to you recording their books, because it's all royalty basis at that point, of course. But that That, to me seemed like a validation that what I was doing was of interest and appeal. So that was one piece. But you're absolutely right. At the time, of course, I had a full time job. And there was a point in time where I was beginning to do enough of this work, that it made me start thinking do i do i really think I can make the leap. And I will say that I was incredibly fortunate to get into the industry at exactly the right point, I joke with people and say, I wish it was my pinpoint marketing and, and research for my career progression. But I just fell into it at the time when audiobooks started to shoot through the roof. And what happened was, as a result of that, that sudden takeoff, a number of publishers started looking around for voice talent. And they began looking through, you know, sites like a CX, that had loads of samples and stuff like that. And I so I had a couple approached me. And that's when I started doing books for fee instead of on a royalty basis. And that's the point which I you know, after a few months of that it was coming in fairly regularly. I realized did did the maths and realized I think this could work. But just to finish on that point. To your point to your question, you still have to go through that bit of do I leave my safe haven and take the leap or not? And I think at the end of the day, there's there's part gut intuition is part reading the signs that you're getting from people you're doing work with. And then at some part, there's, you just have to let go. I did and I landed instead of crashed. Fantastic. What what sort of timeframe was that? What time What year was that? It was about 2012 when I first did the ACA cx titles, and then between that, and the time when I turned fully professional was three years 2015. And in that in the meantime, of course, it was all ramping up. It was about a three year kind of build up. Yeah, absolutely. Did geography play any part in it? Because like, you know, there's there's been this revolution in voiceover now, with home studios becoming so affordable and accessible. You don't need to be near a recording studio, for example. And I know you've you've moved around a little bit, is it something that sort of? Does geography played any part in your career? Yes, and no, in terms of being limited, because you're not in one of the main areas in in the US, as you know, you know, you basically got the big hubs on the west coast, the East Coast, a little bit in the middle. So in terms of of needing to physically be located there, again, I hit it just right. Because the demand was such studios were prepared to accept people. In fact, they liked people recording from their home studios, because it's it lowered their own costs. So it's it's absolutely never been an issue for me. And as you mentioned, you know, we moved from the UK to the US, that's where I started doing the work. And then recently, we've moved to France, and it's been completely seamless, thanks to the wonders of the Internet, and so on. The one thing I would add to that, though, in terms of geography is that again, I think I feel like I've been fortunate that coming from the UK as I have originally in America, and one of the Canadian companies to work with, there's, there's it kind of puts you in a little bit of a niche position. Because there's, there's obviously there's a there's a whole ton of American actors and talents. But there's not so many Brits. So when when studios have titles that call for you know, that accent or maybe a little bit of knowledge about that that particular area that they tend to, you know, I found they tend to come to me so it's it gives you a little bit of a leg up in a very competitive marketplace. Absolutely. And especially since you're you're in your normal speaking voice, there's actually quite an interesting mix of accents. It's actually not what I was expecting, because I listen to you on the on the nonfiction and it's very kind of Rp. But you've got kind of an interesting mix of accents. Where are you originally from England? Well, firstly, I think you've been very kind of it's it's probably a matter of accent. No, I was. I was born and brought up in southeast London Croydon area and lived there for 18 years went to college. And Wales, West Wales. So you couldn't get much of a difference and much more of a difference enactments and everything else in Wales in there. I knew it was there somewhere. And then, you know, I was I was in my 30s when I, when we moved to the States, and we lived for 2021 22 years in the States. So a long time now we're back in France, and we'll see how the accent evolves from here. And you're a polygon is that is that right? You speak many languages? Yeah, I mean, I'm not gonna pretend that I'm, you know, greatly fluent. But yeah, I took French, Russian and Welsh in college. And because my French is improving significantly, since we've been here. I can still order a beer in a bar in Russia for a little bit. Talk about rugby and Welsh, and that's about it. Just the essentials. I, I wondered if you were thinking about? I mean, you know, it would be so hard to be an audiobook narrator in different accents. You'd have to be so good at the not just the language with the accent, wouldn't you if you want to do it in other in other languages? Completely imagine? Yeah, I Yeah, that's a good point. Two, I do think it helps me. Obviously, in the languages that I've studied, it really does help you to talk in English with those accents. Yeah, absolutely. It just just kind of gives you that inner ear for it. And also, if words in those in those languages come up, you know how to pronounce them correctly, which is a big bugbear of mine, especially with French words if they come up in sorry, American writers, but some American pronunciations of French words are not great. No, you're right. Yeah, you're right. And going on from that. The first question in the comp craftex. I want to talk about, you know, how you what your approach to audiobook narration is? And and the basic question of how do you prep, you know, you're selected for a book, or you might have auditioned for it, and then you you receive your copy? And I imagine you don't just start hit record and start reading there's, there's this element of prep that what do you do? Well, it basically breaks into two sections. It depends on whether it's a nonfiction book, or a fiction book. With fiction books, in general terms, there's very little issues with pronunciations of words themselves. Because they're not, you know, they're not, they're not technical, they don't generally carry lots of foreign words, and so on. But with the fiction books, the most important thing and I've learned this over the years, is, you know, you really just have to, you have to understand, obviously, the story, you need to understand the characters, it particularly with mystery and fantasy, you need to make absolutely sure that the characters stay the same. Because authors have a great habit of switching, you know, PAGE PAGE 10 pages from the back of the book with the character that was suddenly that was Canadian suddenly turns into a closet Frenchman or something. And so you need to know where the where the characters evolve to and from, and, you know, you also, it's just critically important, you've got to have that sense of, Where's it? What's the author's point of view is a cliche term, but what what's the author trying to do here? What's their? What's the tone of their writing? And, and, and what are the, what's the atmosphere that they're setting in this in this book. So I tried to try to reflect that as much as possible from from the prep I do in the reading. Personally, I, what I then do is I'll often go through as I'm preparing the script, I'll often go through and I'll write out character names. And I'll put some notes in based on the descriptions of them in the script. And I'll I'll, I may add a couple of notes in my own in terms of what I think I'll do for the voice. And that's, that's it, I don't do much more than that, to a certain extent. And certainly with lesser characters, I sometimes play around a bit, because I deliberately don't want to have too firm of an idea of how I'm going to voice them. So I'll almost literally wait till the last moment to see what comes out. And sometimes most times it works. But if I'm not happy, I'll stop it and do something else. So that's the non fear. That's the fiction. nonfiction is very different nonfiction, there's clearly you know, an issue with needing to understand, again, the content, the kind of tone the author is using. But with nonfiction books, generally, it's far more important to get pronunciations right. And particularly in the ones that that relate well with weather, yeah, that relate to history or a particular topic that has its own, you know, terminology and nomenclature and so on. So for example, I think it was last year or the year before that I read a huge history of Iran and you You can imagine for for non native that's, that's, that's a challenge for pronunciation. And I ended up with about I think there are about 820 plus words that I needed to get pronunciations right for. And it actually turned out to be a wonderful experience because the author is now an Oxford University's, and he's an Iranian scholar. And he readily agreed to help me. So I sent him this list. And we sat on the telephone, and he literally pronounced these words, one by one by one. So there my job then is, I'll record him, then I'll transliterate each one of those words, put it in a spreadsheet. And then as I'm going through the script reading, you know, I stop and check the pronunciations and, and go on from there. So it's a pretty intensive process. But if you're going to do it, right, you know, absolutely. And I think there's a real pleasure in in and, and, you know, you're able to grow yourself, like you say, like, by learning the proper way to pronounce things. And I've always had this real, real passion for wanting to pronounce things like the way a native would and especially if it's in a completely different vowel sets, or if it's in a different part of the mouth, I kept like, in Arabic, for example, you know, there's, there's all these he's hurt and stuff that we don't, you know, in the West, we don't even really hear. So it's really nice to, to practice using these other parts of our mouth to get a really genuine pronunciation. Yeah, it is. And one other quick point on that I couldn't agree with you more. For me, again, maybe it's coming from a language background. For me. The language is not something in isolation, it's a representation of that, that that culture, and it's a representation of the people, you know, from that country. So it's, I consider it just to be a sign of respect for the author, but also respect for the people hearing it and I have been criticized for one or two books I've done that I won't mention. For the for the accents that are the pronunciations. And so you know, you learn from those. But to me, it's, it's it's giving, given the the author in the language in the country there, dude. Absolutely. Is it important to for fiction, especially, and especially if it's serialized fiction, which I know you've done a few sort of series to understand the world, that it's occurring? And as well, is that important? Yeah. Do you mean that the world of the book Exactly, yes. You know, so that you understand kind of the context for the characters, not just the characters themselves? Oh, absolutely. Yeah, absolutely. And the the best, the best ones, the world really wrote, well, written ones, particularly in fantasy. They just transport you into that world. And you find that you, you just you just feel you know, I go into my booth, and I leave my my home. And I'm suddenly transported into this, this other dimension. And it Yeah, absolutely. It It is it is important. And it's interesting, too, because these worlds that they depict, oftentimes you see the strands coming back to our current world that we live in. And you see a little bit like people read into Lord of the Rings, you know, they read sort of subtle messages and so on. And you see it in some of these books. And I like that. I like that when it's when it's well done. It's very, very powerful. Absolutely, yeah. And so your nonfiction work. And this is how I was introduced to your work was through listening to sapiens, homo Deus and 21 lessons for the 21st century. By you've all know Harare, who has penned fantastic books, and they've been you know, they've they've they've sold very well around the world. How do you select a kind of a Do you have a default tone for nonfiction? Or do you? Is it kind of like a character you're playing for that particular nonfiction? Well, I'm glad you asked. That the, the answer is that I, by and large, I tried to align on to, to what I think is the most appropriate for the content. Most of the time, I don't make a particular effort to do that necessarily. It depends on the book. So for example, for sapiens, I didn't, I mean, I obviously knew knew the script, but I didn't have a particular thought of I need to adopt this tone. I gave it a straight read in that sense. But for example, nonfiction, particularly autobiographies that I've read, I did one by the old sex pistol, Johnny Rotten, john laden, and I did Anthony live, Weber's first part of his autobiography, and there I made a definite effort. Just to try to get some sense into the reading of who those people were. So with john Laden, I made my accent. A little more London than like you said Rp. With with Antony, Lloyd Webber, I did that a little bit. But I also tried to lots of characters in those books across the relating stories all the time. And the people they're talking about, I tried, I, you know, get this is the wonder of YouTube, because so you jump on YouTube, you get the clips, and then I just tried to put enough in there to give a flavor of, of those people. For the most part for the rest of it, as I say, no, it's a straight read. And you are just just a quick additional point, it's interesting, you talk about my accent, reading, because I'm always struck by it, too. I don't, I don't do anything to force that it just is the way it comes out. And I figure, if that's the natural way I read, I'm not gonna change it. It's funny. It's so funny. And it's, it's, I have the same thing when I'm, when I'm reading a formal read, I'll go straight into our P without even like thinking I'm doing an accent. And it's more like you have to adopt, you know, I mean, voicing is is a full body experience. It's not just, you know, talk as much as we all know, do remember the film, the matrix where they go into the matrix, and they're in that white space, and they say, oh, like, I look different than I do in the real world. And it's like, his residual self image, it's called and I feel like there's a voice version of that, that when you stop trying, and you stop contriving everything, and you just go, this is not a performance, I'm getting out of the way of the text. I'm just relaying the text and I guess that's the ultimate goal with nonfiction, isn't it to kind of get out of the way? Absolutely, absolutely not. Yeah, this is a very good point. And I think by by sort of being natural to yourself, you do you can make yourself invisible, which is how you should be Yeah, absolutely. So moving on to the the fiction world and I'm interested in this because I I've always been like a real nonfiction lover and like, you know, if you're listening to something, you want to learn something, but fiction is just this this it's so enjoyable to listen to. And I just finished listening to the the audibles adaptation of Neil Gaiman's Sandman, which was a very famous graphic novel from back then it's it's like an all star cast kind of a thing. And it's all incredibly like comic book over the top character stuff, rather than one person, you know, switching in different characters. But like, do you? Do you enjoy fiction more than you do nonfiction? Or? Or do they both have their own kind of places in your heart? That's it That's titled, yes. To all my clients listening, ignore my answer. Do I? Well, I will actually, I'll give you my standard answer, but it's a it's a it's a heartfelt answer. When I get asked what's your favorite book? What type of book to read? And my answer always is one that's well written. So I will say that, that I enjoy well written fiction as every bit as much as I do. nonfiction. It I think, I think I'd probably have a little bit more to be honest, a natural passion for nonfiction in my performance. But I hugely enjoy fiction. And you know, I've had some success with the gongs and so on we've we've had some success with with non with fiction sorry. And I just one one example on cricket another there's a series by an author called Mary Stewart. It's a Merlin. It's based on the you know, the historical character, Merlin. And it's trilogy. And my Lord that that that trilogy was such a joy, it's gorgeously written. And because Merlin the history of Merlin is not just Britain, but it's also Wales, which is where I'm half Welsh and spent significant time there. So it was wonderful, but the writing was extraordinary. And it was an absolute joy. And now it goes back to your earlier point, transporting yourself into that world. It was it was effortless, and I mean, it's the same for commercial voiceover you come across scripts, which are just so rotten it just it's just effortless like it just you know, when you get a good reader and a good script together it's it's a beautiful thing. So again, to go into the fiction world a little bit characters. How do you how do you go about constructing them? You You, you give them accents? Do you give them affectations? Like how do you stand and if there are many characters? Are you aware that you have to differentiate them? Yeah, yeah. Yeah, I think I started off like, like a lot of people probably do thinking that you need great big, huge gaps between in between character vices, usually they've got to be massively different. And I remember remember listening to a book that Simon Vance narrated one of the I knew I'd bank on this. One of the was a trilogy, written by the Swedish rights archives, it'll come back to me. But if he I was absolutely struck by the subtlety of the differentiation he made between the voices. So yeah, I mean, I think it to me, it depends on the character as to how forceful I'm going to be with the voice. So I take an awful lot of cues from the script, to help me decide how I'm going to do the fight. And then of course, there's some purely physical things. I remember doing one book, a fantasy book that had a character of a dragon in it. So I started off by giving it a you know, the rough graph really, kind of rough voice. And then I realized this character goes throughout the whole book. And so it was, it was a long road to hoe, they have to get that bit right as well. But, but afterwards, it's just Yeah, I've think I've become a little more subtle in the differential differentiations of character biases. And I use probably as much pacing and intonation now to help with that, especially with female voices cos which are very difficult. I find it difficult for men generally, I think. So that's, that's, that's the way I've, I've tried to try to evolve. Yeah, you don't want to get old son of Monty Python is a very naughty boy. Do you? Do you do other sort of voicing in terms of commercial voicing, like, Do you have another career as because I mean, I know that you've in your book, which we'll talk about a bit later. You make your there's a whole chapter called audiobooks is not voiceover? Do you have a foot in both camps? Have you sort of learned both? Both? craft? I would say I've dabbled in voiceover and I honestly don't think I'm that good at it. And so I don't really pursue it. Either effectively, since particularly since the move to France, I've effectively just taken a an attitude, I'm not going to do anything proactive on it. So but I have Yes, you know, I've voice for, for, for companies that have been reasonable. I mean, Johnson and Johnson and one of the big banks on the on the northeast coast of the US. But I have to say it's very, as you well know, far better than me, it's a it's a very different type of work. And I think I just think I'm more suited and better at audiobook work. And, and again, as you said, you know, scripts vary with voiceover to some extent, because it is really like, um, you know, the audiobook is like the marathon versus the sprint, of voiceover, where, you know, you're just dealing with certain words and inflections, and it's all incredibly nuanced. Just Just to pick up on that very quickly. Again, that that's one of the biggest things in the book and I talked about, you can break it down into marathon sprint, or you can break it down into to me voiceover is all about words and phrases, not maybe not even whole sentences or not it not complete sentences. And it's, it's very much that that full is it is like a sprinter it's like a full bore effort. You got to get every single word right the intonation has to be just right and so on. Whereas in the audiobook world and I'm actually ironically I ran marathons for a number of years so I I have that I think runners they say that you have fast twitch muscle fast twitch slow twitch and I would never be a sprinter because my whole if I was an animal I'd be a slob You know, I think I think the audiobook world is just such a natural fit for me from a number of perspectives like that. But it's it's it's nice and paced, and it has its own challenges of course in that because with that pacing comes sustained effort, as you mentioned earlier, over a period of time, but especially if you're playing a dragon sounds like you did so let's talk about the the tech behind your setup. What gear do you use to record what's your sort of your your acoustic space and your microphone interface and that kind of thing? Yeah, well as with most with most people starting out the business you know, I was in the closet as it were And literally, cupboard in the basement. And every time my poor wife every time she went into the kitchen and walked around those to have to bang on the ceiling tell her to stop. There was no one You couldn't put the heating on. And then once I started getting into it professionally, I bought my first studio, which lasted me till we moved here, actually. So which was a whisper room as a brand in the US fairly well known. And it's just you know, it's just a completely encased booth which you set up in inside your, your were in the basement in my case. So that that was fine. Since coming here I've invested in a studio bricks, booth, and it's the pro version. So it's triple walled. And it's the answer to a voiceover on a writer's dream because the, the room I'm in, I literally don't hear anything. And so which is what you want from the outside. So I so that's, that's my studio, which is fantastic. The sound is great. The rubber on that point, before we get on to mics and technology, it's such an important thing to sort of create this space where you can just focus on on what you're doing. And you're not having to think about what did I hear just the annoying, you know, the breakthrough flow, isn't it because I live near a big road. And this isn't the perfect studio for me. I'm building one next year, which I'm going to I'm titling it as you know, it's going to be the best studio and boys best voiceover studio in the world. So here's that currently, I've got logging trucks that go past and I have to kind of make excuses when I'm doing live sessions. But but it's Do you have anything in your booth that that makes it kind of like a nice space? Like, do you have like, cents in there or light levels? Or do you have do anything like that? Or is it just No, the one thing I do, actually, I do have a number of little mementos from from various parts of my life, very tiny little ones that are on underneath the monitor. And there's a there's a carving that my son did when my favorite bird of all time is the blue heron. So he carved me a blue heron ones. So I've got that on the desk. But otherwise, no, I I'm not worried about certainly don't want sense. You know, I'm not worried about anything else. I just, I just like the fact that is there's no distractions, that the quality of the booth is absolutely fantastic. And, you know, I, I can just focus on what I need to focus on. Okay, so, outline what wants us to capture your voice? Yeah, it's, and I'll just very quickly say that before I, one of the best decisions I took setting my studio up was to go to a professional studio, professional audio shop, and get them to advise me. So I use a Shure KSM 32 microphone. omnidirectional. It's a condenser microphone, it's the only one I've ever used. I'm a great, I'm a great proponent of it. If it ain't broke, don't fix it. And also don't spend money when you don't need to. So nobody has ever said you might have your voice doesn't sound great with your microphone. So I've, I've kept it and hope to keep in. Then I use the the preamp is a grace grace preamp. I use a PreSonus. Now I was using an inbox for the audio interface. But now it's a PreSonus. And the my, my computer is a Mac Mini. And then I run Pro Tools. Yeah. And there is a there's a little irony here that I switched to Mac because I thought it'd be far more stable because the other one used to crash occasionally. Right? I get lots of crashes on this MAC. I don't know why. But otherwise, it's a great No, it's it's a great setup. And yeah, Pro Tools 12.0 I'm on at the moment, I bet you have some horror stories of you know, spending like half a day in a booth and getting out and realizing that it's crashed Giuliano corrupted? Well, not quite that, that end of world ish. But yeah, I mean, I, you know, I've, if I get if I get a good run on a recording, I could be recording for, you know, maybe five minutes before I need to stop, which doesn't sound like a lot. But if you're recording the history of Iran, and you're going through multiple difficult pronunciations, and you your computer crashes, and you've lost that last five minutes, it's it does not make your day. So it hasn't been too bad. But at some point, you know, I'll upgrade but otherwise it for the for the time being, it's fine. Yeah, going back to the mic thing, I think that's a very sensible choice in terms of like sticking with the same one that you've you've always had, because it's sort of, you know, you know, how it records your voice. And as you say, if it isn't broke, don't fix it. And I've had experiences where I've, I inherited a really nice a beautiful mic and gnomon you 67 which is like the valve version of the 87, which like worth, you know, 10 grand us or something. And I was using this to record and doing pretty well ever, but then I thought like I wonder if anyone would actually notice if I just recorded On a different mic. And so I got myself a 416 the Sennheiser 416. Just the standard like, you know, the one of the most you know, ubiquitous voiceover mics there are and switch to that. And for six months just there's no one notice no one made any comments or anything. I got the same number of jobs if not more, so I thought, well, there's no point in having Kate capital tied up expensive microphone sold. So yeah, it was, it was a really interesting thing to me. But now I wouldn't like go I don't think I'd go off the forensics, but just because it's like it becomes your sound. And I think you'd find that did you find there was a difference between between the the whisper room and the studio exit? probably be some kind of difference. Yeah, I do. I mean, I think the West room was good, but it was single wall. Different constructions of the studio bricks completely. And I think you know, fundamentally there was always this little bit of boom Enos in there. The just didn't have that, that you have quite as you know, you know, you never want the sound to be completely dead. You want the on a little bit of life to it, but it it always had that that feel to it. Whereas this one feels when I'm listening to my voice and and playing it back on me. And I think I'm hearing it's much it's a richer sound. It's just a somehow it's just a better sound. I'm not, you know, I'm not very good with with describing sound. But yeah, it just, it just seems, seems to be a, a sound. That's, that's got lots of color in it. But it hasn't, hasn't got any of that slight tidiness slight gloominess that I used to get in the other one. And compress your recordings at all? Or do you know, I don't know, I don't touch them. It's another one of my mantras if, if I'm not paid to do something, I won't do it. But seriously, you know, I mean, I, my, my viewpoint is very simple. I love recording, and I get paid to record I don't get paid to twiddle around. And more to the point. You know, when studios ask you for raw audio, I take them at their word. So I literally give them whatever. wav file flat file whatever format, there's no thank you for as well. Like it's it's well known in like audio geek circles that, you know, if you send them a recording that you've done noise reduction on it sounds tinny, they can't do anything with it. So it's like literally just I was gonna say yeah, yeah, correct me if I'm wrong, right. But once you've been hit with it yourself, you dramatically limiting what can be done with it after that click on expert, and then it's like, leave it alone. Yeah, yeah. I mean, obviously, I, you know, I punch and roll, and I may make a clean recording. So I'm taking If I hear mouth clicks or any extraneous noise, I'm taking that out as I go along. So the file is clean, but it's raw. Yeah. So that's an interesting point. With with editing, because, you know, a lot of myself when I'm doing long form work for eLearning, or whatever, I'll you know, read it. And I'll put a click in so I can see it. And I'll go back and edit that later. Do you do it on the fly? So you, you you're making a perfect audio file as you go? Yes. And there's different schools of thought on that, too. I mean, you've just mentioned one technique. And I know there are there are many audiobook narrators who use that technique. Personally, I just, I just hate the thought of going back to something after you've, you know, finished. So yeah, I do it on the fly. And with with Pro Tools, you know, punch and punch and roll, it's so easy to do. And obviously, with time you get quicker. It's almost no effort. So I, I do that. And that's the first time ever that makes so much sense in terms of, and you're always at the cutting edge of what you're reading. So you're not sort of Yeah, like, I feel like you'd stay fresh for that stuff as well. And who isn't? Yeah, do you? Do you voice the characters separately after the fact? Or you do it as you're going? you're switching constantly? Oh, yeah, absolutely. As you go as you go. Now, I won't I mean, in one of the fantasies will not one many of the fantasy series you probably get into 100 or the biggest number of characters I've ever had, I think was about 260 in a series. Yeah. But of course, you can't remember all of those. So I just keep a little clip, a little tiny little mp3 clip, three seconds, four seconds, whatever, put a put them in a file. And then as I'm reading if I if I've got to a character now who I need to refresh my memory about that I'm going to stop the recording. I'm going to quickly flip to the file listen to it, and then I'll carry on but otherwise know it it gets dropped in at a time. That's pretty interesting and interesting. Okay, well let's go down to the the kind of the business side of it because this is we had a few quite a few questions in terms of like how how to break into the market because there are a lot of people who you know, love listening to audiobooks, they love reading, so, you know, they want to explore this as a career. What would your advice be? In terms of the business of, you know, eventually getting the work these days, because it's probably, there's a lot more people wanting to do it these days, but then there's a lot more opportunity as well. So yeah, that's true. I was gonna be flippant and say buy my book, but I wouldn't do that. Don't worry. I mean, in the US, in the context of the US market, I can only talk about that, because that's the only experience I really have us and one of the Canadian companies. There is this. I mean, if somebody said, Give me one piece of advice, I would say, what you need to do is two things. Number one, you need to get some experience. And if it needs, if you need to get that by either volunteering, or by recording through, you know, platforms like a CX, where the bar is relatively low, and you can you can get some real good experience, do that. But then once you've done that, and you know that you You're okay at it, and you know that you you like doing it, then the best way is to go to the annual conference, there's an audio publishers, Publishers Association in the US, it consists of all the major players, literally every one of the major players, and all of the smaller all of the, you know, mid sized ones below that. And they all go to this conference once a year. And it's usually in New York, or occasionally somewhere else. And I couldn't believe it. The first time I went there, I, I looked at the list of people attending, and there's all these superstar narrators. And there's all these, you know, publishers, and not just, you know, they're not sending their mid level people, you're getting the senior producers and directors of studios. So my advice to people is go there, you get opportunities in that, in that conference, they set up little events, which are so good. For example, they do a speed dating event, where you have to, you know, you have to volunteer yourself and then be chosen but so you you get a chance to isolate is funny, but two minutes with each publisher. And you get a chance to, you know, struck when you're not reading, but you're going to strap your stuff, and you're going to tell them who you are, what you've done, why you think you might be interesting to them. So you get opportunities like that, or the other big opportunities where you do get to read to a real live publisher is a lunchtime session they do. And I am absolutely convinced that I've got one, if not two publishers out of those sessions. And above all, what it does is you will know from voiceover work, companies that do this stuff, they have the slush pile of solicited demos that are a mile high. And they're you know, they're forever trying to get through. And what I've always said to people is, if you get in front of a person, you don't need to spend more than 20 seconds with them, you're going to drop your card, you're going to then when you follow up with your demo, you've then got a point of reference, and they're going to find a reference to you. And that that's my if there's one thing I would encourage people to do is do that. The other the other point about it is if publishers See you there, they know you're being serious, because it costs money. You know, you most people have to travel there, you got to pay for the fee. So if you're there, you're serious, and that's another qualifier. So I couldn't recommend more that more highly long answered your question. And especially possibly with your with with people with unusual accents, as well like from this part of the world, from Oceania and New Zealand, it's harder to get there but you you I've definitely found with my kind of hodgepodge of a New Zealand the British II kind of an accent, that, especially the American market sits up and takes note a bit more than they would from an American voice potentially because they hear American voices all the time. So just by the very nature of the way you talk, you're kind of different, which is so I guess my advice is to not shy away if you have an accent that is not the mainstream because you know, people know it's very good to know and you ever required to to go somewhere else to record Do they ever want to record you in their studios? No, I've had a request but I turned it down politely would have meant me going to Chicago area and you know, being in a hotel for a week or so they paid you know they often pay but uh you know, I just said look, I've got a I got a fully fledged term studio here. Can we do it that way? And they said yeah, so No, not now. That's the wonder of again, as we said earlier, the wonder of The internet and so on that home studios mean that, that you you don't have to travel and I'm glad for it because it's a very inefficient way of recording frankly, for something simple. Yeah. Yeah, exactly if you're not right on the doorstep, yeah, absolutely fantastic. So as you mentioned, you you have a book which came out in 2015, which is called the audiobook narration manual. And it's a really good I had it lined up here and we just find out there was a really good like part of it that really summed up what we've been talking about. It was a good narrator is able to read ahead and quickly assimilate information in the text to ensure a seamless delivery of the spoken word. Before starting to narrate, she will ensure she understands the author's point of view. This, in turn allows her to deliver the fullest meaning of the word spoken. This avoids this helps to avoid giving a rote delivery, good narrators vary their speaking cadence and change their pace, tone and volume to emphasize meaning and minimize distraction. I felt like that really, like in a very sort of cold way summed up like what I really liked about your your voice was that and you say in previous paragraphs about, you're telling a story, like everything has a story, like the way it's just humans communicating ideas is a story. So what's your like? Because often I am training people who it sounds like it's being read. And even relatively good narrators will make it sound like it's, it's it's not that interesting. What's your kind of secret to breathing life into scripts? Oh, god, that's a hard question. How many hours we got left? I mean, fundamentally, I think the secret is, this is gonna sound a little bit Fufu. But I think the secret is respecting the work that you're doing, respecting the effort the writer has had to put in to create that work fiction nonfiction. It's It's knowing that you know, it's understanding well enough what your what you're going to be reading. And when it's, it's then the hardest thing for me is when you're doing it is being completely present for every minute that you're reading. And just a quick kind of example, as to as to how I learned the importance of this, I took some coaching from Paul Rubin is one of the top guys in the audiobook industry in the US as a producer and coach, and he was ruthless. So he'd have me read a section. And I literally couldn't get past more than about a sentence when he stopped me. And then he challenged me and he said, Did you really feel that? And I honestly had to answer No, I didn't, as to your point it I realized that I was reading it. And I wasn't invested in it. It's very hard to explain, without, as I say, sounding a bit esoteric, but I think that's it, I think, I think it's the the effort that has to be made. While on the one hand, you don't want you to be the performer you you don't want you to be front and center that the the content and the narrated the author's work has to be front and center. But you've got to be in it, you've got to be completely committed to it. Otherwise, it's going to sound like a read. And, and that's comes back to our earlier point about you know, marathons and sprints. And that's one of the challenges of audiobook work, because that's a long, that's a long road to hoe, you've you've to, to, you know, consistently have that attention and focus and effort over a period of time is is is tough, and it's easy to just lose concentration and the minute you lose concentration, you're out of it. You're not in that world you talked about and then and then it sounds sounds flat. Does that make sense? Absolutely. Absolutely. Nailed it. And I think it explains why you've had such success in your industry and you know, that you've like risen to the top and have so many of these these great titles and people rave about your voice sounds fantastic. And I imagine there's lots of more, lots more, you know, really great advice, such as that in your book. So it's on Amazon if anyone's interested in getting a copy. And I completely forgot to mention your amazing amount of glittering prizes in my in my intro. And you have had a lot of success in terms of winning Audis and, and being nominated at the voice sciences awards, etc. So how did those come about? You've obviously into yourself and hope for the best. No, actually, I don't, you can but I never had like maybe it's the Britishness in me. I always felt like I'm not worthy, you know, who am I to enter myself? And so No, I never have what what tends to happen is when proofers are listening to your work With the publishers use use proof as obviously, listen to your work. And I think what happens is a proofer when they think this books a bit special, the narrations really good, they're good, they flag it to the publisher. And then they review it. They have a, they have their own kind of committee that looks at all of these suggestions. And then they decide which ones they're going to put forward for awards, you don't know until until the nominations are announced. So every one of those has been a very pleasant surprise. And, and I will sound a cautionary note. But that one of the early sobers, they call him the voice Arts Awards. I was nominated in one category and there were there were five titles being considered. And I had three titles of those five, and I still lost. So it was a great leveler. Um, just a few more quick questions before we get into our brief audience questions. Do you ever have a relationship with the author's like, do you like you've all know Harare? You know, does he has he made in touch because you're his mouthpiece effectively or not? Yeah, no, he never responds to my begging letters. Can I have some of the commission? Well, actually, Yes, I do. But not in the sense in which you're asking it Really? I think I mean, I've had, as I mentioned, for pronunciation purposes, I've had contact. What the romance one of the romance writers whose work I've done, who got the audio for Actually, I've been in contact with her a fair bit, but it's, it's actually kind of not really very specific to the books, it's more general. So not really no, which is a little bit of a regret. But equally, I can see how it, those those sorts of contacts could go pear shaped if you're not careful. Yeah. Yeah. And publishers generally want actors to stay away from authors. Yeah. Yeah. Do your own jobs. Um, do you? What's your favorite, your favorite book that you've narrated? Well, I think you've mentioned that actually, it's very hard to do. I have to check with audible By the way, because I've done it on my list. I've done over 460 now. But But of course, that that may include other stuff, but what it wasn't picked up. But um, you mentioned sapiens, I have to say, it's, it's right up there with with the ones that I've enjoyed most. And I think from a number of points of view, number one, I think it's extremely well written. Number two, it's incredibly thought provoking. And, and, and challenging. And I, it's one of the books that has left more of a mark on me than than most. And I found for a long, long time afterwards, I've gone back to it and thought, Oh, yeah, God, what that idea he came up with so you know, it's, and that's not just me. I mean, obviously, there's many people who feel the same. So that's right up there. I mean, I mentioned the the Crystal Cave trilogy, in fiction, that I thought was absolutely top notch. But there's so many Toby, I mean, it's it's so hard to kind of pick ones out. I mean, and they're, they're great for different reasons. There. There was a long book called The sleepwalkers about how the world got into the First World War. And it, it sounds dry, but it was incredible experts, they have the the the avoid ability of it. And that sort of horrible sense of inevitability for all the wrong reasons that countries are going to end up fighting each other. So stuff like that, you know, stays with you, too. And you are big, you do ingest audiobooks, as well as your favorite narrators. I do, but not to the extent I'd like to be quite honest, because, you know, I spend so much time doing it. I don't tend to find that much time to listen. So I I tend to be very kind of scrappy, in terms of who I listened to. It's very, it's very, sort of seat of the pants. Oh, that sounds good. I mean, I, for example, one of the most recent ones I listened to was a guy called James Haskell is a rugby player. And he lifted the lid on what a professional rugby players life is like, which was fabulous. And he he was an authentic voice. I listened to Jerry Seinfeld recently, which was mainly lots of his bits of comedy, but that that was good. One of the books that I did, was struck by most was the tattooist of Auschwitz. And that that was an incredible book and incredibly well read. So yeah, when I do get to them, I do still enjoy them, but not as much as I'd like. Yeah. Okay, we'll just do a quick a couple of quick answers for these same questions that people have written in with. Chin wants to know about gain levels? Do you have to regularly readjust you riding your gain? Or do you set it fairly low so that you've got sort of headroom? Yeah, set it. fairly low says enough, plenty of headroom. No, I don't adjust. As we said earlier on. I didn't touch that. Touch the controls as such at all. And the follow up question to that is what what's your mic technique recommendations for doing audiobooks? So you've got the stamina to get through the workload? Which is a really good, good one. Because it is, you do need stamina for it. Right? You do? You do? I mean, I think, I don't know whether that's mic techniques as much as that whole business of pacing yourself and, you know, being invested, and so on. But yeah, I mean, I the mic technique that, to me is more important, is not getting too close at the wrong time. You know, again, lots of fiction books require characters, characters to shout and scream, and so on. So I've learned over the years to avoid that. Otherwise, that's when your game does shoot through the roof. Fair enough. And there's a question here from Martin house, which I might be able to answer more than you but he thinking to try and break into the market. The most prominent side is a CX, which which you've mentioned before, which is kind like a marketplace for for audiobook narrators and and authors to come together. But they don't accept voices from New Zealand, which is a bit of a bit of a middle finger device over here. Do you have any suggestions for other platforms that do accept I've heard that find a way voices does, Martin, from what other listeners, but there there any other platforms that you suggest for newbies to sort of start dipping their toes in the water? Find a way is one of the ones I would have said I'm trying to think of others. I'm blanking on it at the minute there are others. There or I'll, I'll shoot you some some names after we finish them. Fantastic. couple of questions. Some. We've talked about editing, you're required to edit the files, obviously, it's you when you send them through. It's got it's basically it's finished audio, isn't it? You You're You're recruited to send through perfectly finished audio? Yeah. What what are some of the word counts that you do on an average, an average book, and they've asked about what, what what you'd expect as payment for that as well. But that might be a sensitive topic. And there's probably a massive range from from amateur right up to your level. I'm not going to be very good on this one. Because I always go by page numbers that I know, I know, people use word counts. But for me, the key metric really is the page. So I can't be of much help on that. I mean, I can I can say that. You know, I narrate books that vary in length from 200 pages up to 800 pages. 1100, I think was the biggest one I did. But yeah, I never used that metric. Because I was I was workout my time on the basis of pages because that once I've done a few pages, I know how long it's gonna take me. And then I can kind of plan from there. So sorry, I can't be right. There's no noise at all. So that's pretty much it for today. I just want to thank you so much for from personally from me, you've really, you really informed my delivery style after listening to Sapiens and homo Deus, it really affected the way that I read things in that sort of nonverbal vein. So it's, it was a real help to me personally. So thank you for that. And thank you for appearing on this set this podcast and for Greg for the brain here. Just one final question, looking for the future as we go. Do you think that AI and text to speech software is now on your radar in terms of you know that people are saying that it'll replace audiobook narrators? But I can't. I can't see that myself. But what's your thoughts? I think I'm old enough not to have to worry about it. One of the benefits of age, I do think it's on the radar. I do think it's a potential threat to the live voice. I have heard some of that. And I have to say it's incredibly good. But still not quite as good as the human voice. So it remains to be seen, but I would not write it up. Absolutely. Yeah. And I think you're gonna find it maybe it might impact your work. Toby more than long form audiobooks, because you can get synthetic voices for you know, elevator announcements and shops and airports and maybe commercials as well. But yeah, it's it's very good. It's an interesting time, isn't it talking to is very Pickens, thank you so much for joining me today. Thanks for your time. Thank you, Toby. I've enjoyed it immensely.

The Queen of Character Voices - Lani Minella

Ever since I saw Lani Minella's Character Monologue on her YouTube channel I was amazed at how one mouth could become so many different people! Lani Runs AudioGodz - a voice production company specialising in casting and directing character voices. Lani herself has brought to life many thousands of characters in animations and videos games in a voice artist career spanning nearly 3 decades!

Join Toby Ricketts in a wide ranging interview with Lani covering many topics including: Casting vs Directing vs Voicing
Where your voices come from
Where did she get her start
Gaining confidence and knowing the trade
losing yourself in the character
Playing 'The Clickers' from The Last Of Us 2
How to come up with different character voices
How she uses accents in her characters
Managing the ethics of accents in 2021
The most underrated accent
How she comes up with alien noises
The challenges of creating accents and characters in voice sessions
Using real kids vs female voice artists
Serendipity in getting voice jobs
The story of the voice of Spongebob Squarepants
How to approach emotes and exertion scripts
How to make sounds authentic
Making death noises
Talking in pain
Vocal health and wellbeing

Contains clips of: The Last of Us 2 - Clickers Tiamat boss scene from Darksiders Avatar at Disney World promo from Disney Find more about Lani Minella from www.laniminella.com or www.audiogodz.com

Transcript:

welcome to the vo life and gravy for the brain Oceania podcast, it is my spectacular privilege to introduce my next guest on VO life today. I've followed this lady for many years, I run a voice Academy and I always make a point to show this particular video to my students, which is her going through like a monologue or kind of a routine of all her different character voices. And I've always wanted to be in touch and ask her about the craft. And finally, it's my opportunity. So it's my great pleasure to introduce Lani, Manila to the BLF podcast highlighting. Hi, how are you? Good to see you. I never knew that. That's the first time I've heard that. So thank you. So tell us just a little bit about your voice career. How long have you been in this business? Oh, since the dinosaurs, I've been probably I started in the game industry in 92. But I went through I mean, I'm ancient. So I did all that in kind of a radio business years before that. And so I started doing invitations on radio people heard that started saying, We need you to do ferngully movie voices and to pitch the LaserDisc way back then. And then they had someone downstairs doing CD ROMs I didn't even know what a CD Mama. And they said, Go downstairs and talk to our children's departmental. Okay. And I asked them who else does this? And that was the beginning. You know, so that's how it all got started with basically radio. And that was decades ago. Gosh, that's amazing. Um, you'd sent through like your, your kind of resume and I was looking at the front page and thinking, Wow, that's pretty impressive. And then I realized with 13 more pages of video, like literally scrolling, as you know, like, more quantity than quality. I tried to print as much as I can because IMDb doesn't? Yeah, absolutely. Yeah, it struggles with the video game section, doesn't it? So you you are like primarily a voice talent. But you also do casting in your direction and session? Is that right? Right? Definitely. what's your favorite? Is your favorite to do the voiceover stuff? Or do you enjoy all three? I enjoy all three. And the main thing is I I still would say that coming up, if I'm doing voices, the most exciting thing is to come up and construct new things, new alien languages, new things that I know expect. For example, when I was called to do the monster voices for it, chapter two, I had no idea what I was up there for showing up on the Warner Brothers live. It's intimidating enough trying to know where you're going and get passes and doing all that stuff. And then to be shown, okay, here's what we're doing. And we want you to watch the little line going across and go. Okay, that I think is really nice. And that's the fun part is when you get a challenge like that and can make up things on your own. But directing is fine, too. I really enjoy working with people and casting, I think you've had other people that you've interviewed before, is a it's an interesting thing. But when I do casting, I tend to not make people audition. I don't generally go through agents, because it's always last minute. Here's the stuff we need it in two days from now. So I just kind of I don't typecast people, but I will kind of assign and that's what makes it a challenge to a lot of boys challenge because we have to come up with with this on the fly in the session and be able to, you know, act. Absolutely. So when was the first time that you were that you discovered that you had this sort of knack for being able to just come up with you know, voices that were not your own? Probably ever since I was a little kid and had no friends. I would make fun of teachers in school and imitate them and get in trouble and be the class clown to make people laugh. So that would be my approval. You know what I mean? So the N telling jokes and things of that nature. So probably from the time I was a little kid, I just was imitating things that I would see on TV. And luckily I'd be by myself so I wouldn't embarrass myself enough. And it's one thing to be the sort of the person at the party with with all the voice tricks. But I mean, I've discovered as a coach, like you get a lot of people that sort of come on courses and say, I'm great at doing voices but then you put them Find a mic or in a situation where it's like, No, I don't want that. But I want something slightly different and they kind of they can't deal with it. So it's a it's an entirely different skill set to be able to make that work for you commercially. When was the sort of When did you sort of When was the first time you're paid to be behind the mic doing this? guy she sent me remember that, Barbara? I think it would probably be. Hmm, I'm trying to remember. But it wouldn't have been games, it might have been in radio, you know, because I was at radio stations as well thing production and things of that nature. But you're absolutely right. Being on mic, people can freeze up. And even if you see some of the YouTube videos of the celebrities that are in Pixar or something doing their stuff, they're standing there with like a pencil. And we all know that in order to get action, you should move your whole body and do gestures and be big. And when you're taught to do on camera, what they say don't do that too much, Jim Carrey exaggeration, you're going to look really exaggerated, but it's just the opposite. So being on mic, like I said, Sometimes I've worked. I've auditioned for agents, and I would ask them, okay, where do I plug the mic? headphones? And they say, Oh, we were getting feedback earlier. And I'd say Why? Because mary matalin was in the studio, and she couldn't hear. Okay, door flies open. And they say it's a customer. This, I want mainly agency, not to put the headphones on the talent because sometimes it scares them to hear their voice in their ear. I'm not. Okay, you know, so this is a whole other field where I think people don't realize they all think it'll be fun. You've heard that before, I think it'd be fun to do voiceovers, I can do really like, do them all. Well, I can do this and that. And it is better than digging ditches, it's a lot more interesting. And it does bring out a lot more creativity. But you have to be in voice control. And that's the thing, you're controlling your voice enables you then when someone says like you said, Can you make a little older? Can you make it a little less accent? Can you pull it back, you know, you have to be able to adjust on the fly. And if you don't have the voice control, and we all never know what's going to exactly come out when somebody says can you do you know, just make up something, do it. And you don't know if they want to, let's say, Rosie Perez, you've never done Rosie Perez before. And you have to say, I don't know that she sound kind of like this, you know, I mean, whatever you have to be able to kind of not be embarrassed. And the trick to is that the more you move, the more people who are actually watching, you are impressed. That person knows what they're doing, instead of Santa looking all nervous in the fig leaf position or your hands in your pockets or, you know, things of that nature. So yeah, I think that being on the mic can intimidate some people. But that's part of being on voiceover. So not only do you have to be an engineer nowadays, because you have to record at home. But you also have to be able to bend with the wind. And oftentimes, if you have a bad director, the trick is if they say I'll know it, when I hear it, you just ask them the question, would you like it in a texture older boys? Then they still say they know and there? You just heard it. And so yeah, there's there's little fix, but to know the trade and know the terminology. You know, like you're saying, p pops, you got to know what that means. So I think it's all a matter of you have to be more than just a person that reads as you will know, and I'm sure you train people to is that when people say I've heard the coaching philosophy of just be yourself. When you have to be different characters in a game. I would say you should adjust as that self is that character. Not necessarily that you're being Lonnie doing an orc given me. If I want to do an AUC. I'm not acting like mice who acts like that, you know what I mean? myself. So I'm thinking that you can do that you can kind of add yourself but that whole philosophy of fine your motivation, your subtext and all that kind of stuff kind of can be modified a bit to say that you have to bring acting as though you're watching yourself on a screen on your forehead, and you're playing that role being that role, but being your quote unquote, self does not confuse you a little bit. Yeah, absolutely. Like I often see people who come in my courses that it's like, they they know the character they want to do. And inside they've committed maybe 50% because they're like, I don't want to go too far, because I'll look silly. And it's like, the that's the point of this game is to is to go beyond what anyone else will. Like that's when you get real successes. Like it's not by doing a voice but by becoming that voice that literally feeling like right inside that skin, which I'm sure you'd agree. Yeah, well, and plus in games, they don't write enough lines to give you just one part. You have to play multiple roles because they could bring back some repeat character from six years ago with two lines so they get banned up Getting all the little Bitsy parts that are leftover that might be new, you know, so you do have to be able to sound different. And still not. We don't expect a man to be Mickey Mouse and falsetto. You know, most women do teenage boy voices. But most games don't have a lot of kids unless you're doing it. Kids game, you know, that kind of deal. So when you're talking about role play games, and massive multiplayer, online role play games, those would be the more adult things. And for women especially, you don't really ever have parts that are written for like the Encino check can act like oh my god. It's usually heavy duty warriors, you know, so women are going to be a little bit masculine sometimes, or if they're going to be a fighter, you don't want someone thinking they're going to be destroyed on the first swipe. So your voice has to indicate a toughness. That's very true, isn't it? Yeah. And then games do tend towards like, I guess a kind of a more violent, or at least a very kind of gritty kind of nature like that, then it's not often it was towards darkness rather than light, right. And even the angels may not sound you know, like they're that angelic. Yeah, because everyone is always in a fight. You're always trying to beat somebody. And when you're having an boss, like in a blizzard game or something, I suppose you have a million people all on your screen, little icons, all throwing their spells and doing whatever it is at this monster. It's difficult to make out the speech is usually just a cacophony of things going out there. So when you have emotes where you're dying, and you're attacking or being attacked, what have you, it all becomes a big mess. It's not usually that distinguishable between that. And I think I love being an bosses, I think that's really a joy, especially though, you have to realize that, again, I when I was called to be the clicker, or Last of Us to and I was impacted on the first game and the clicker, they just said, Oh, by communicate by clicking go. And you were watching an avatar on screen of Oh, this monster running down, smacking against walls, doing all kinds of weird things going in agony and doing all this stuff? Well, there's two ways of clicking, you can let it out like a screen door. Or, like do this. Then when you're breathing in, you know, you can do that kind of a thing. But you never know what's gonna come out of your mouth. So just the whole ability of trying. And showing that you're willing to look like an idiot is, I think, very much appreciated in the industry. You know what I mean? And people who have a good attitude and don't say, Don't tell me how to say it. Don't give me a line read. That's kind of you were bringing up before, things that we directors don't really like to hear. I mean, it's fine. I just sometimes they're in such a hurry that I can't think of an analogy, like, okay, you're out in outer space and a birthday cake folks by and your line is what is that? And because I don't know why we're saying half the time. What is that? So I'll say Give it to me two ways, like, what is that? or What is that? Okay, next, you know, on with that, it would be really nice if we knew more about the games. But I, for one have never heard anything, I was asked once per gauntlet, they said you're going to be part of the whole process that never happened. So what I mean is that so we're looking cool. How important is it to sort of to know the genre and know games? Like, are you a video gamer? Do you play video games? Or do you rely on the directors to kind of show you what the context is? Ah, neither. I have to ask sometimes the people who are working with you that say on a Skype call or whatever, they don't even know. You ask them? Is this over battle noise? Is this in stealth mode? Do it both ways. So you have to make sure that you keep the loud stuff last, so you don't wreck somebody's voice. But oftentimes, the things that people that are getting a test, maybe the audio guys, not the producers, you know what I mean? So we're we're working with somebody that doesn't really know the game, maybe they know a little bit, but we're just working pretty much cold. And again, I have to give script writers the credit, because a terrible script is hard to make sound good no matter how good of a voice actor that you are. So I really am applauding of people that write good scripts. I remember when I was doing blood too. Long time ago. One of my favorite lines of this. I don't know what she was thinking she's kind of Jamaican huge warrior, and she says, I've got chunks of people like you in my stool. And I thought that was just hilarious. You know? It's been tested. Yeah, yeah, I know. But the point is when you get some fun stuff like that you have fun. And teamwork is really essential. So if everybody's on it, hey, let's do this, we're gonna have fun doing this, and, and we respect our talent. And, you know, nobody's trying to put anybody down and make anybody feel bad. I think it all turns out to be better. And if the teamwork is, is where people know what they're doing, it helps. But oftentimes, we're working cold. That's very true, isn't it? And I think it's important to have that playtime. Like where you're maybe not in a session, do you set aside a time to or I mean, I guess if we don't these days, but did you just start with? You lock yourself in a room and be like, I'm going to come up with 10 different voices or something like that. See yourself challenges? No, I have to say no. Because again, it's usually a surprise, when we get our auditions in the inbox, we never know what's going to be. And if it is for games, more likely, I'm called lately. I mean, I say now in my career, I'm called up, let's say, by Blizzard, I don't know for what I'll show up, and they'll Hand me the script. Okay, we've got three different characters, sometimes you don't even see a picture. They're nice enough to pull a picture up when you're when you're in front of the mic. And you go, Oh, okay. Okay. You know, and so it's kind of a very spontaneous thing, which was why maybe as a good training, theater helps. Because you can project you can be bigger, you know what I mean? Then on screen, you can use gestures when you're doing theater, drama. And improv could be good. So you're quick on your feet, those two things might very much help or enough, what what kind of talk in terms of coming up with different voices and being able to sort of, you know, carry that direction? What are some of the levers that you can pull, because I know with my, my voice, you know, I've got the deeper register down here, and I've got my normal talking voice. And then I've got kind of a higher voice up here as well. And things like making those sound natural, but then there's also like their raggedy old tone, and then like young tones, I noticed that you've got lots of different levers that you can pull in terms of accent pitch, rasp, Enos, what are some of the things that we have to do, and this is when I'm coaching people, I will tell them, you've got your pitch or textures and your accent. I mean, that's the easiest way to of course, you got attitude and all that kind of stuff. But, you know, when you go to a kung fu class, you learn your kata, and I kind of made this up as a coaching link where you're going, you know, and you're hitting things, but you have been below your belly button. And if you want a deeper voice, by putting your lips forward, who you create more of a inverted chest, so you make yourself into a base metal. You know, Enzo, whoa, ha, ha, ha, ha. So it's, it's, it's formulating not only your body to cave in your chest to be deeper. But also, if you put your lips forward, it places the voice in the back of the throat, which is a great way to get a British accent by the way. For me in the morning, right? Yeah, that's how I tell people to do that to get into it. Because it's not it's not call me on the morning. Call me. Not that British people talk. Like that's a good way to get into it, you know? Exactly. So you've got that and then the texture stuff, is I tell people find sandpaper like Clint Eastwood or zombie? You do. You can start out with a loud whisper. I see dead people. Now add a little bit more. now. Go ahead, make my day then. I'll ask if I would ask you I'm gonna put you on the spot here. Okay, I want you to be a general think patent. Okay, patent or George C. Scott or a tough general with a gravelly I'm use that term, gravelly voice with a lot of rumbly texture. Okay. And I want you to say and bite your consonants, which means you know, you hit them hard. Get that mo over here now. Okay. Get that I'm over here now. Nice. Nice. Now I'd like you to try it. Have you ever played with trucks or gun? I'll try to grow like a dog. You have to flap your voice a little bit more make more air because your voices like a carburetor a mix of air and voice. So if you went and try Can you try her? Mo to me over now you got it. Let's see. You can also know that's great. Because you can lead into it you can go get that out even I mean you can lead in to do that kind of thing. And that gives you another voice you know that you could you could also do it. You know you could do all that kind of thing. So that's the different leavers as you call them, that you can do is to get the pitch. And now if you're cool, you can give them my accent. I had a funny story I told you that Wizards of the Coast THAT THAT DOES MAGIC and Neverwinter, which I do the casting for. never went to we were making the dwarves would be Scottish musket. ELLs are going to be British and the dwarves are going to be Scottish. And to help differentiate between all these races, and so that would give them a Scottish accent or whatever. You're ready to do. And then they came back say Scotland wasn't invented yet. It can't have Scottish accents. Right? Wait a minute, Britain was invented. But Scotland wasn't invented. I don't have my history that well, but it was one of those moments but yeah, so also, if you're doing accents or dialects, if you have a phrase that can get you into the right thing, it helps to learn either maybe some, maybe some of the language if it's a foreign language, you can, you know, almost die and getting you got a little bit more of that kind of a thing. But for Asian, I always use the most honorable pasa. So you put in phrases move on about, like three words. And the backup British drop their ers, like after over, under. It's the same way but you're not in the back of the throat. Hmm. So instead of saying I'd love the chance to die, I love that. turnstones ansata There we go. You can talk like British but you make phrase over under after, not over, under after? I think I mentioned when I searched earlier how when I ask people do you do British they'll say oh I do British accent. And inevitably a lot of men will pull off. You know, and or they think that Cockney and people who don't know where Cockney really originated from coffee. It's not what American Theatre is turned. What's our, you know, Mary Poppins? I know. It's actually a rhyming language like apples and pears means stairs, you know. So the point is that usually RP, Received Pronunciation. Patrick Stewart, drama Picard. That's the thing. But the mistake a lot of people think is that British always sound pompous and aloof. They don't you don't have to say no. So you just have to know a little bit more about that. And like I said that David Attenborough, cheap, you're doing voices that sound that you're really interested in what you're talking. And then we go to the script issue. If you have see spot run, see, spot run, you know, but many times you have to ask, Is this quick? How many seconds do we have? Well, this is in game. This is a shout out this is during battle. So you have to go see spot run. All those things are things which a voice talent should ask if they're not getting the directing? back? Is this stealth? Is this over battle? How quick do you need this? You know, those are questions because there's nothing worse than a bad director except for a bad scrap. Great quote. I like that. So with accents, because it's something that I someone specialized in in terms of like there's a difference between doing authentic accents. And then you can fool a native and then there's like, kind of stereotypical trope based sort of accents like you say, Have you like, how do you go about Did you just learn languages? Sorry, accents by osmosis. Do you just listen to it and kind of and follow the stereotypical form? Or do you go hang out with people who have been? Very nice check over time. It's hard to hang out with. But I will tell you an interesting thing about that. I listen a lot to maybe actors on screen. Okay. Game of Thrones, whatever. I'm not intentionally trying to listen. But if it's Scottish, I will listen to somebody. Now you know, Glaswegian and Edinburgh are two different accents, right? You want the one that is the most intelligible? And the most pulled back because everyone's afraid of offending? Somebody? No. You might be afraid of offending the real Brit. But I can tell you honestly, no two Brits think that each other's accents worth a shot. I've been in England, I've recorded a name. I was, you know, during this game, and I recorded in Southampton, and then I was brought up to London. And they would say, Okay, this was a ring cycle game for psygnosis. And it was not very good. But they were saying, We want this to be a cross between Manchester and Liverpool. And I go, well, Manchester is kind of more, you know, and, and liberals like john lennon. And I say, how do you expect to cross that there? Well, we could do that we'd be doing it ourselves. No one would know. So oftentimes, you know, it's, it's again, for most games, I think that you don't have to find the real person. Because, but here's here's a little tip for people who are bipoc, which is black, indigenous people of color, or binary, or trans, or whatever, that no, now everybody's asking for the complete f neck. You know, Stu, they're open to all ethnicities. This is what you're going to see in auditions a lot open to all ethnicities, blah, blah, blah. Well, I would say start taking theatres. Taking drama if you belong to one of those, okay? Because you would be a big fish in a small pond. Oftentimes people who are of a native thing are not voice actors. And I mean, or if they're getting into voice acting, they might have not had done characters, because when you're doing localization, a lot of those localization companies have native speakers that know how to do voice work, but they're doing medical transcription, or they're doing some sort of educational or, or online, whatever it is, and not games, not animation, things of that nature. So when it comes into looking, always listen, when you're around people listen to them, you know, try and pick up different things that you can watch TV, people told me once I know another guy that does coaching. And he said, I always tell people to go to a radio station online. For that country. I got to put this person down without telling them the name. And he says, and, for example, I'm going to play you something here. I've taken German and Spanish and French. But it's playing this radio station, I'm not going to be able to say it all in German, because I'm not that fluent in German. But you can take a fossil, you can do it with a rocket. Oh, okay, not Did you hear that, I'm going to play that part B bar, the bar, the dial. And so now I'm going to let you hear something from some guys that are not really German, but they're going to give you the good German accent. I really don't like your bond. I hate the music. I hate everything you're doing. Well, nobody wants Arnold Schwarzenegger, especially you have to kind of know something culturally that Germans kind of look down on Austrian, just like Japanese may look down on Korean. And it has to do with history, and stuff like that. So you want to be as nondescript, non regional as possible. Sometimes, for that reason, political reasons, and things of that nature. So you do have to listen, when you can listen to people talk. But the style of acting German actors, they kind of deliver everything like a machine gun. And because I've gotten the German lines from the game, and the actors, and here's what we did, and they will assign one actor, nine roles. And they all sound exactly the same, but they said they're not together, but they're not gonna care if a sound sounds the same. That's not how I do it. But okay, so that's the thing is that also Japanese, when you're looping are doing stuff over Japanese, usually, stereotypically anime, may have girls that are more of a high chip monkey kind of thing. And the guy's own monster, or they could be very kind of boring, you know, but it's a cultural thing. So you have to respect the culture. And looping is something that some people get into, it's the more difficult, but it is a different mindset, you can be a big star, and do ADR, you know, but you're not coming up with as many original voices and the ability to do timing on your own. As you're matching the timing of the lip flap, you know what I mean? So it's a more constricted thing, but you can be a big star in that field. But it's kind of like, in my opinion, and no offense, animate people and loving people, but it's kind of like the want to be DJ, that is a traffic reporter, you want to be it's just a different, different application of the voice. I'm not saying traffic records are not important, but it's a different set of you're not able to be as creative because you're limited within that time space to match the coming back to the you know, imitating foreign voices and you know, trying to inhabit the skin of others and being like an actor because I one of the things I've I've been thinking about the last especially well, especially the last year what with with the kind of with Black Lives Matter and, and lots of issues being highlighted around authenticity and, and privilege and that kind of thing. Like one of the things I've struggled with is someone who does accents and does imitations is like, when does it become socially unacceptable now because I feel like the ground has shifted in terms of being an actor because you know, you're if you're if you're imitating someone and it's meant to be funny, then that can seem like it's kind of mean. So I mean, have you ever come across those those issues yet? Or are you are you is your awareness heightened around those kind of things, I think is probably like gearing saying that in the last year or so that the attention is being given to not even allow us who could do a respectable accent, you know, and be believed by the big people to saying we need to give the opportunities, the people of color. And then there you have a lot of people in the Caucasian world saying, I'm not even going to touch that. I want the job to go to the right people. Now again, right, in my opinion would be who sounds the best and does the best work. Given all the people the chances who are of that ethnicity, sure, you know, but in my opinion, again, if those people aren't giving, you know, you can go way out of your way to try and find just to fit that bill, where you may have someone that fits it right then and there. So I think you have to have a little bit of leeway. But you're right. It's getting really political correctness. Yeah. Yeah. I mean, for me, like, I've kind of made the decision where it comes down to intention, if it's like, if you're, like, if it's anything to do with making fun of anyone because of their accent or whatever, then it's totally off the cards. But like you say, if you're doing a genuine performance of someone good, and you know, you're not kind of like, just, they're not just coming to you because you're of a certain ethnicity. Yeah, you know, maybe they're your audition like kind of with those notes. But it is it's, it's it is, it's a bit of a minefield, it's challenging to the world, isn't it? Especially as I was told you before, that the oftentimes, black people, and there's not many games that normally have gangbang stuff anymore, but they used to be, you know, you gotta be tougher, like you're born to the ghetto, you know, I'm saying, at versus the Hispanic up. What are you doing, man? There have been games like that. But a lot of the black actors, some of them that I've tried, they take offense, when I say, can you sound a little more ethnic? Because they're trying to sound like I went to drama school and they don't sound black at all, you know? So, there has been that challenge of, you know, when when I'm asking people, they wanted you to sound black and you don't, right? tries different types, isn't it? Because stereotypes, yeah, they are things that we they're like cultural hooks that we we recognize and it's an extra, it's like, well, I'm gonna I'm gonna put it on that hook. But then, like, the political correctness has meant that we don't want to stereotype people, people can be whatever they want. But you still you can see that there's a tension there isn't there between, you know, what people will recognize and what's actually being sort of, you know, racist or offensive, it's, well, have you noticed that with your accent, that, you know, the, when I was at at a trade show, I was down in the lobby once and I was listening to people that were from Australia and there for a game company. And I am sure you know this, but a lot of people don't, that if you sound like Crocodile Dundee. It's kind of like the Cockney version of English isn't, but you know, good, I might, or whatever. And you might be able to do Outback Steakhouse or something like that. But in general, I said, You guys don't sound Australian at all. And they looked at me and they go, what do you think Australian sounds like? And they say, That's because we're educated. And, you know, like, okay, so I haven't I think South African I think your accent if it's, you know, Kiwi. I think it's wonderful. And there should be more of a of a call for that because it's exotic. And it's not, you know, good IMEI is it's not offensive. It's not that kind of thing. But even South African, which is a little bit more cross between British and you know, Australian or peewee has an exoticness about it. This is no small portion. Hello, you know, are you being served that kind of thing, but it's got a a lovely like, Wow, I can't identify that, but I should like it. It's a It's a lovely accent. So I congratulate and I think that more people should be looking at, you know, the trouble. I think the trouble is, a lot of people who write for these parts. Don't know that any of the cultures they don't know what people can sound like, and they don't if they did, and I have had some weird requests. Like we want to cross between Peter Lorre and Daffy Duck. We want to cross between pig bud Bundy from married with children. And Dean came from Superman. You know, they give you these weird things that is an abomination that you're going okay I want to cross a rabbit with a jeep. They want it they wanted these this certain race that look like zombies with skulls hanging all over them but they were supposed to be smart astrologers they wanted a cross between ancient Peruvian and Celtic or over can't get Celtic will do Welsh. Or the farther north you get from England, the more of a little you have. I like to play rugby and oh, and can you imagine these zombie looking bangs? Are you big beasts? Yo guys, I want to play rugby Oh, you know, that kind of thing. So I think it's the problem that we have of the designers and the people that are making up some of these things that we could have so much more fun and so much more ability to use Kiwi accents and an Australian if they knew a that they could find the people that are out there like yourself right and be that it would make it a lot more interesting instead of here's your I think the most call for accents are British Russian. Maybe the Houston for that sir. Yes, sir. The soldier, you know kind of thing. Everything else. If you want to be a Scandinavian warrior or Valkyrie, maybe you would stand out if you could do it. Nigerian or a Kenya accent? You know jumbo holiday? You know that kind of mystery Santa's that kind of a thing. But in general the writers aren't writing. Yes, true. Going back to strange directions. I think you've just inspired me to come up with an annual award for the strangest direction. Yes. I think there have been some strange things like that. The combination plate of Yeah, make it a combo. And I would say I have said, that's like trying to cross a rabbit with a jeep. You know, it's just, it doesn't make logical sense. It's like a musician getting told. Can you make your music a little more plaid with salsa? Exactly. I mean, typically, musicians go through this too. Mm hmm. And so like, you must have because you sort of specialize or you, you have come to specialize in kind of alien noises. Like, like strange kind of sounds? Do you have to know what like animals sound like? Do you study kind of like what animals sound like? Or is it just purely it's not animals, because when we do our things, like when I was working for Starcraft two, and we were doing zurg and ezard, Kwame, we didn't know what she was gonna snipe, I was doing all these weird things. And then they would take you as 130 seconds of the sound file and add lions, tigers and bears. So that's what the sound designer will try and take your really unique thing. Like, why this is flapping my call? I am not doing a growl. You know what I mean? Yeah, this sounds really good if it's pitched down. But I was Philippa and Tim, to mock whatever, for darksiders. And was this giant creature with wings, you know, and then silica was a spider. And I fully expected them to put sound effects on it then, just as it was. Okay, so you never know, when you're doing a creature thing, whether you're going to have a really creative sound design in this kind of layer, you have so much You can't even understand what it is you're saying. But it has helped me you will have games that require you to sound like an animal. And sometimes they will provide you with a link to YouTube for the animal noise. But you'd be surprised that if you're going to be a lamb versus a sheep versus a goat, I don't think they really want the real thing because lambs and sheep side they're in pain. They also want you to, they want you to convey human emotions in those animal voices. And that's one of the toughest jobs you can do is say, Now we want you to imply that you're that you want someone to come over and pet you. But it also helps when you're doing animal things like like birds like to make kind of a big crop for a frontal beak. To get to get the facial, the emotional, physical thing of the animal really does help. And also to kind of look, act, pitcher face like and this is another thing where you're getting into different character voice This is going to mirror crop Come on funny, Frank. You know, that kind of a thing. So you can at least know how to change your voice. So if you may put that in your so called library and say, Okay, I can do yoga. You know, but they don't want you there. But maybe you can make this for another voice and say no, I'm using this kind of a thing for another character. So you can have people have done that where they make little recordings and have their own little libraries and things of that nature and then they can go back and pull on there. So that's just alone or whatever they can do. But conversely, if you're asked to do a Scottish accent, and all you can do is Sean Connery. I've had that happen. Okay, but I'm sure you know what I mean. So you can't just be a Sean Connery doing a Scottish accent you have to be able to apply it toward other sounds, not just do you use mnemonics to keep track of how many voices and get back into those those characters. Explain as in like for accents, for example, you like for say, Irish you have like hoity toity for lady potato and like so the little set pieces that just get you back into that vowel sit and that face shape. I wish I had them. That's a very good Have you know I will tell people that the call me in the morning over under after I'd love the chance to dance with you British thing? I don't do it myself because I've kind of, you know, got it already but the hoity toity the Irish thing is harder for me to do the oil, the oil, you know, that kind of thing. And they're more in the flesh than those aren't they? You know, they have a mother loyalty kind of a thing. But the other accent I won't do is French Canadian or pagent. All right, you know, all of all, boo, boo les and because it's kind of like an aberration of French. But I I just say no, I don't do that one, you know, but what voice what accents? Won't you do? That's a good question. I won't do accents. When it comes from authentic accent like I've got like, I've got three tiers of accent, I've got like, I can do this until the local, I've got like, this is a good party accent. And it'll form like a lot of people, especially slightly drunk people. And then like, the third one is just like, I just don't even know where to start. And that list the last list is getting fewer and fewer because I like to like when I come across one of the speakers like my thing I got obsessed with I listened to what's his name, The Daily Show the new guy, Noah, Trevor Noah his book a and it's funny that talks about his his whole past and he is amazing with African accents. He can just any. And this book, the audio book, he goes through, he reads all these different things that happened to him in these different African accents. And after that, I got a little bit obsessed with African accents. And I young, I just went went around trying to to find what the essence of the accent was. And I know that's not that's that's completely blunt, like consonants and and like, really the way it talked like this. And and when you hear someone doing it authentically, you suddenly like when you do it and just normal life, you kind of think like, Oh, is this a bit like, is this a bit racist? I feel a bit funny about doing doing, like, especially accents like that, but then you think I'm just talking in a different way. Like, this is just for me, I just want to explore how this feels in my mouth. And I think and that's good. Well, because not a lot of people can do the African accents. And I know that there's a difference between Nigeria and Kenya and things of that nature. But I will tell you when I was working for I think it was Diablo three, there was a witch doctor. And I was cast for the Barbarian and a witch doctor and I didn't. I ended up being released. But it was really a strange situation. I'll make it short. The Witch Doctor kind of made it a combination, almost like the Pirates of the Caribbean. Not the Voodoo priestess. I wasn't trying to make it. So African, you know, whatever I was, you know, and the one line was supposed to be they asked you how do you know he was lying? He admitted it to me right after I cheated his minions. Okay, so I would say that and then she'd say she'd go through and have me go back and she'd play me my, my part already that I done to stay in character and I wasn't dropping out of character. So I was getting a little bit weirded out. But then she says at the very end she goes, can we play the male? witch doctor? I swear to God, it's one of those guys who cannot talk English at all. You know, he's got it because yeah, a minute. After I did this minute, I said, I couldn't talk like that. You want me to talk like someone who does not speak English that way? Is Never mind. I got fired on the way home, you know, and it was not because I don't know. And then I heard later What was the chosen voice and hardly had any accent at all. So I'm saying there it is that you should really epitomize on what you're doing. But to they're going to make you pull it back and pull it back and pull it back because I was hired to do the world of avatar Disney promo. Hmm. They thought I was Caribbean. And it was like poem, the mystical mountains and a magical Villa floating mountains. mystical Welcome to found out I wasn't. And so it was a it was one of those things that they liked it. They still wanted it. And would you believe we did the whole thing and was just marvelous. I had a great time. And at the tagline It was like, now open it there were at Disney World Resort. They wanted that the same voice but no accident. World of avatar, only at the Walt Disney World Resort. Isn't that good that I was taking the other one. It breaks. It breaks the smell. I know. So I would never be afraid if you are not of the right. Color. Try it anyway. I've asked my agents, by the way, when it says we're looking for, you know, actual this ethnicity, I would say do you want me to do it? Or not? You know, I will ask permission. Do you want me to do it? And they'll say we're not gonna find the real one, do it? Or they might say yeah, we want the real thing. Just like when they're asking for kids. Kids, bless their hearts can be a special thing to deal with. And I'll leave Get a bat. But put it this way, if a kid's like we had this happen with tails for Sonic where all of you for that sake hit I wish us women. Hey, Shawn, it you know to do the kids voice and we're better not were easier to direct. You know what I mean? Usually, we are faster things of this nature. But they decided that this time they wanted real kids. Well, we went through three kids because they each reach puberty. by sea, of course, we had to use a guy's brother. Yeah, I know. And so that's the other thing too, is that when people who are saying, I have a kid to get, okay, try and get the kid in the business now. And but if you are hiring a real kid, realize that can happen. Depending on if you have sequels and things of that nature, that, that that can be an issue. But the fact that there are real kids and Disney wants kids, you know, they want the real thing. Just like they want celebrities. Imagine if Bart Simpson was voiced by an actual kid Originally, it would be like two seasons. No way did I know. And that's pretty much her natural. She has much of that natural voice. And Andrea Romano discovered her I guess listening to her at some ways and said you're on Did you hear how SpongeBob SquarePants got a story now, he was speaking at the convention center here at Comic Con. And you have to excuse my language because I'm going to swear, is that, okay? Because I'm going to quote, I'm going to quote where you said, I can kind of alternate a little if you want. My funny listening to him as well. He was on camera during a green screen, I think was insurance commercials or something of that nature. And they had a break. And he went down the hall and there was a Christmas commercial being filmed with elves, small people, you know. And there was one very irate one saying Gary, and they were cast me as a mother. But then I'm gonna kick somebody in. Now, he was telling the story at a hollywood party. Someone tapped him on the shoulder and said, come into my office tomorrow, I think I have a part for you. And that's how we got it. So that's another thing about being in the right place at the right time. Unfortunately, sometimes it's who you know, who you, you know, I'm saying it's to us. And so it's people say, Well, how do you break into the business? It's a lot of serendipity. It's a lot of who, you know, it's a lot of being recommended by people that are in the business. Sometimes it's a paid audition, where people pay to get a class from a casting director, and you better make it an active one. Because sometimes in this business, those who can do and those who can't teach that is a paid audition to be seen. Yeah, yeah. And I like that adage that luck favors the prepared. In terms of you've got to be ready, because that luck train comes along occasionally. And if you're ready, it'll pick you up. But if you're not really, it's just gonna go right by. That's true. Very true. So I think you've done a marvelous job, especially when you're coaching people and everything and, and I congratulate you, and I'm gonna probably ask for your coaching staff. Just before we wrap up today, I wanted to cover like a couple of things, because one of the things I've I mean, I've only dipped my toe into the kind of like the character and video game world. And it's, I've realized that it is such a different world to the commercial voiceover that you have to learn everything again. One of the things I really struggle with in these sessions is well, there's two things, there's exertion scripts, which I'm very familiar with, because, you know, exhausting and last days, what let's talk about acquisition scripts, and then we'll go on to the next topic. So once you're sort of, how do you go about because I just figured they were like, right, okay, now you're climbing a rope, can you do that for 20 seconds. And then like, you know, jumping on the table, and they all ended up sounding kind of the same all like six noises, like strategy. Let's just talk about generic and this could be different. I think that a lot of guys sound like gorillas going to the forest when they're doing a tax write. First strategy is always use your body and since I'm holding the stone, excuse me, for all the movement that I've had in here, but you've got to use you got to use you know, and then you've got to use your body to do the attacks and in general attacks would be consonants or the rough and that the being attack would be the and I didn't direct it. Okay, now you're hitting the eye now you're hitting the throat now you're hitting the guy, you know, so you can do your or I can make them juicy. You know? that kind of a thing that but nowadays they don't have action specific so you're not being throat slit head bashed, jumping into hot lava, you are light, medium, heavy, light, medium, heavy, and your death. You have to ask, Are you showing the cause of your death in your Yes. And how long do we have to die is only very few have allowed you to be hit balled your knees and do a faceplant. Most of them are like, you know, like, one second or two seconds. Because the fact is, most of these people that die or respond, and they come back immediately, and I'm going to sound like, I'm a gamer, right? But the fact is that, to do some weird things like the jump, bring your arms up. Now, you ask them Do you want the land? So it's the same thing as trying to ask people to do a natural laugh. To go haha, know, if you would do the spit take or something to release most of your air first. That little leftover makes it sound much more natural that Haha, you know, you don't want to have that whole thing. So you can do that. You have a two stage attack where you're maybe, you know, winding up that kind of deal. But when they're telling you that you're jumping over a log and somersaulting on the ground, you're going, Oh, look, you know, you have to be prepared to be asked some strange things, but in general is just the maybe the jump when the rope climb. And the breathing your boy, you can get hyperventilating really nicely, when they're saying doing your breathing. I always say do you want it so you can move it? So you might do three breaths like by doing similarly, not? Because then it would sound stupid. You know, and then you're doing the more out of breath ones, you know, like, but you you ask them that because you can really get hyperventilate and start getting dizzy during the breath. But that is one of the amounts that you'll probably be asked for is the breathing. And you could do a fall. And you have to ask how far do you fall? I always want to go away from the mic and fall away. No, no, no, be like right now. You got to be like with your face, right? They want to be able to cut it usually. thump as you as you land. But yeah, I think also use your body a lot. When you're doing that. And imagine that it hurts. Also, you're going to be asked to talk and pain, wounded. The wounded sound. My funny direction is pinch a loaf. Oh, I can't I'm trying to hurt it. But you know, I'm constipated. And that's one way to think of it to be sounding like you're in pain. When you take kind of turn your breathing and sounding like you're, you're gasping for air, you know? So those are little tricks that you can use. Fantastic. It's really good. Another one another big, big advice because this is another thing I struggle with these sessions is doing screams doing falls doing deaths. Exactly. It's hard on your voice. Like what's that? Exactly. But like, I have you? Like what's your strategy for maintaining voice health? Do you have warning signs where you're like, No, I've got to stop now. Otherwise, I'm gonna lose my voice. Or you just go I always tell people if you don't if you're not willing or wanting to ruin your voice stay out of the game industry. No, it's because sometimes they will. And I don't say it lightly because some games like iCast don't even have the amounts. But sometimes they will say this will require physical exertion. do not accept this audition if you're not willing to do it. In other words, if you're not willing to kill yourself, stay out of the oven. We're gonna remain. Yeah, so the trick is that you will always depending on now some people can be really snippy and say I'll only give you three I'll only give you one you know, you can do that and limit yourself but then what happens after I got through doing sendowl for Mortal Kombat. They had me do Shiva. And I said wait a minute, aren't we doing her emotes? Oh, you can do emotes in a different voice. Well, yeah, real this is from a top it was like technical their studios in LA with around now. But they were went to Vegas. I said nobody's ever done that before. Oh my god, I was a superstar because I could emote in a different, you know, voice which is hard for a lot of people to do. But I'd say that the hardest thing the screams are not as hard as the as when you're clapping your voice and you're doing things like that, that that or the likes of the pig or those kind of things, or the clicker wasn't so hard. That's not really hard. But those kinds of things when you're tightening up the scope. I've had it so that I couldn't drink water. I mean, they'll give you the honey and the tea and everything else that you'd throw Spray, whatever. When you're tight, you're tight. And you're kind of done. If you can ask for maybe 10 minutes, 15 minutes, you may have your throat and sweat a little bit. It might not, you know, so you just have to be prepared and be prepared that maybe the next day, you're not going to be able to audition for much. Yeah, that's tough, isn't it? Like, that's definitely the thing that I've struggled with most is that, yeah, it takes me out for for for a day afterwards, I make changes my fundamental voice, my normal speaking voice for the commercials close. Yeah. And then, so you asked to do everything last, including, if it's difficult for you to do a deep voice. You don't want to strain yourself during your higher voice and all the emotes first, because as you need the loose cords to do the deep voice. So you might notice that if you were he'd been screaming in your higher voice, it's gonna tighten up your throat, so you can't get down into your resonant voice as quickly. So you want to do your deep voice stuff first, and then your screen. And those kind of stuff would do last otherwise, you're gonna sound kind of like this on Joan Rivers, you know. And so you're going to actually have this, this sound of being very, I know, you probably had it when you're when you have a voice that you're out of your voice, and you're trying to sound like this. That's what's gonna happen. When you ruin your voice. You're gonna sound basically like this. Yeah, exactly. Well, it's terrible, isn't it? So, like, and finally, like, how do you keep it? You've been doing this for such a long time? You obviously don't get bored of it, you're still How do you keep enthusiastic about it? Do you? Do you have those days when you're like, Ah, man, we should get a different trouble us still, like 100% I love this. Well, because you went from all these different people, and different characters, and everything is a new challenge. You always have new characters that come up. So that's the newness of it, and being able to make something better than it could be see spot run, you know, I mean, you're able to bring new life, it's our job. That's our job. I mean, why are we here? If it's not to bring new life and to find people and give new people opportunities, I do that all the time. People are always thinking me, you know, I want to be added to your talent pool, that kind of thing. So I will give them the whole rundown. I think that's what makes it fun is because it's always a new scenario. Even if I'm doing another Star Trek thing. We will have new characters, we're sure you have your captains and your admirals and whatever. But I love it when there are especially I love it when there's creatures what have you. But when you're working with a whole different group of people, that's your family. You know, I mean, and me being pretty much alone. That's that's enabling me to vicariously live in an outside world and not have to play the games to be part of. Well, thank you so much for your time today. Just before Did you still do that? There was that great monologue that used to do which started which started we'll start out as babies. Oh, yeah, we'll do that one. Could you perform that one for us? Sure. I'll start at a baby. And then as days go by, we get a little older material. We shouldn't cry. It goes through school trying to be cool. And then we graduate. Some of us might be mommies, others work or even date. As we grow. We wonder what are we smart are just a full. Now some others are back in diapers again. And others even draw. Well done. Thank you so much. That's that's one of my favorite monologues. Perfect. Thank you. Such a pleasure. And you're such a great Interviewer And I hope we did okay. We did great. Thank you so much. Thank you.

Interview with British American Voice artist Susannah Kenton

I recently had the opportunity to speak to my dear friend and voiceover colleague Susannah Kenton about her career as a voice artist. And we discussed many interesting insights into the voice industry and our approach. Here is a video and below, a transcript of that interview:

It's my very great pleasure to welcome to the gravy for the brain Oceania interview Susanna Kenton who I've known for a number of years, I've been trying to remember how many years it is but she has been one of my kind of voiceover inspirations. And she's in Christchurch, New Zealand. And I do want to just tell us a bit about where you are at currently with voiceover at the moment Susanna. You know, I oddly enough, I've been in it for a while and I am loving it more than ever, for really strange reasons that are very kind of inner The reason being that i i love the art of trying to find the truth in any given situation with any given script, no dive straight into like the deep end. But really, um and so what I noticed is there was a time when I was like, I really want to be voicing scripts that are more in alignment with my values What I love most and then I realized like what a blessing it was to have work when during this you know, period of lockdown when everyone was struggling and frightened about what's next. And I became just so grateful for the next project that would come into my inbox. And what I loved was the opportunity to to voice it to really honor the the product or the company and the acting job to find the right voice for each project which I think is something very nebulous, you know, every every project Every company is different so so what kind of have you put yourself into some into a genre or an accent or area of voiceover? Um, you know, mostly Toby I've, I've voiced from my natural accent, which is probably mostly British, but because I've lived in the States and other places, it's kind of a, it's a bit softer. So it's not, it's not a very strict British accent. And sometimes when I hear strict British accents, it makes me realize how far from that my accent has has moved. But yeah, I don't I sometimes do voice an American accent as well, because I was born in the States. And that comes fairly easily to me. But I wouldn't say that I specialize in accents. I'll have give one ago when somebody asked for one. But what I found is, and I think this is, this is true for most people that are doing well in voiceover is more to do with the delivery than any particular accent. And it's more to do with kind of coming from your heart and connecting with something that then translates people hear it. It's, um, you know, I've said this to you before, that I tend to go by feel and you know, you and I recently had a question, a chat about rates and how rates change and what you should do and make sheets and you have the most amazing setup for that is very sweetly sent me a rate sheet. And I was just blown away by how, how beautifully thought out it was and appropriate and kind of fair for companies of all different sizes with your tier system. But for me, across the board, I tend to go by feel with most of what I do, maybe that's a more of a female thing, the male thing I don't know. So you're more of an intuitive sort of you feel your way around that things. Seem to Yes, I completely agree with you, though, in terms of like, people get hung up on accents. And I feel like I went through a phase where I was trying to do the accent perfectly. And then you kind of almost break through that and do realize that people are not actually listening to the accent necessarily. And if you can tune into, like, for example, like Americans, how Americans speak, it comes from a different place to the way British people speak. And if you can find that place, rather than find the vowel or find the consonant or whatever, then, you know, it's about listening more than is about doing I think, and yeah, totally right. You know, for me, too, yeah, to come from an intuitive place. There's an American spirit. That is, uh, you know, I was, I got to live there for seven years in Los Angeles. And there's a way that Americans talk that's just kind of free flowing. And it's just kind of easy. And it's not, I mean, that's a California or California way of talking. But if you get for those of us, maybe you are right to be maybe I am intuitive, but those of us that tend to go by feel, it's, it's catching the vibe of it, and letting that just kind of come through the voice. Because if you're voicing a piece of copy, and you're trying to get the accent, right, think about so much of your brainpower is going towards trying to get it right. Whether if you whereas when you can just kind of relax into it, then you can focus more on on the intention, you know, as an actor behind the script. Yeah, absolutely. Yeah. Yeah, exactly. That's so true. I've often one of the things that I the best advice that I heard for doing American accents was that Americans speak in. And they speak in concepts rather than sentences. So it's like, there's one point of the sentence and, and it's easy to like, no, like, I'm going to go, I'm going to go get my coat from the car, rather than I am going to go and get my coat from the car. Like it's like coat the car, and you just make the leap yourself, you know, so it's like focusing on the intent of the script rather than the actual words itself. Yeah, and also, I've heard it said that Americans focus more on values rather than consonants. That's I'm gonna go get my coat from car I'm gonna like they draw out the vowels instead of etc. And he also still voice in French. You did French for a while, didn't Yeah, I lived in France for seven years. And there I was an actress and so I would act in French, but with a kind of a British or an American accent. I actually did a play there for two years where had an American accent speaking in French, but I don't I mean, there are so many people that speak better French than me. So I just let them do the French voicing Do you mean it's like a. And I really believe you know, for people that are just getting into voiceover it's about finding your own kind of excitement around it and what, what inspires you like people that love to do a lot of different accents or character voices are very well suited to animation or video games and stuff. And that can be so much fun to do, you know, the sort of stuff that I do tends to be more corporate. I would say you know, and, and not I'm not as much in that realm of of playfulness. Hmm, absolutely. So speaking of bad people who are just starting out in voiceover, how did you first come across voiceover? How do you first start out? So I was an actress for about 12 years. And during that time, voiceover was just kind of something that would arise. So as living at the time, after I finished acting school in, in the UK, I went to live in Paris. And I think one of the first acting things I was doing things I started to do was, we would dub films. So it would be a film that would be being dubbed. You see, I think we would dub it again, into French but with an American accent. And it was amazing, you'd be in this huge sort of Sound Studio room, and the film would be there. And they were so clever, like they'd write in handwriting across this band that moved across the screen. And it was all beautifully synced to try to coordinate like a character was the actor was putting their lips together. In a sound they try and match like the French word. We were dubbing it into English. It was French ones that we were definitely into English. I think that was it for the American market. But um, and another I remember another thing back in Paris there was just kind of in voiceover thing I just I guess I was very lucky. I didn't know it was a thing that you did. And I think my was my acting agent just said one day Oh, you're going to go do this. I didn't even audition for it was like a pizza ad commercial. Where had to dub Cindy Crawford. So she obviously had tried to speak no, she was speaking English and the English version. Then I had to do her bigger voice in French. The weird thing was a week later, I had to dub Cindy Crawford again. In an ad for Revlon. I think it was funny. You could be one of those people. You know, there are these there are actors that just dub films and the like the German guy that voices Keanu Reeves, for example. He's the one that always dubs Keanu Reeves. So you become like a surrogate in another language for that voice. Because when people go, and it's a different thing, like that's not Keanu Reeves. So you could be, you know, doppelganger voice with French. Yeah, that's right. And, and the people that do that, Toby, they're so amazing. They're so skilled, you have to do that. Because, you know, they have to be in the right energy, they have to watch if the character is moving fast, or if it's, you know, intimate, so not only the emotion and reading the script, but also conveying it to the size of the shark, for instance, might be a feature so many things to multitask, and they don't have the physicality of acting as well, like they have to kind of come to that from somewhere, which isn't, yeah, and I actually think like, oftentimes, people that dub films, well, they do use their bodies, you'll see them, you know, moving moving around behind the microphone, and they try to imitate so if the character is you know, has just gotten up off the ground or something that they'll be that they'll do an effort to put that into the voice. That actually brings up a really important point because people ignore their bodies when they do voice over a lot, I think. And I'm always very careful. Like, I often voice early in the morning being in our timezone, because I work with the States or Europe or whatever. And, and I'm always really careful to warm up first, because it is a whole body experience. If you're voicing just, you know, from sort of the neck up that it doesn't have the same fullness, as if you're as if your whole body has woken up and ready and kind of the feeling of the emotion is moving through all of you. So interesting. Yeah, you do some sort of warm up. I know you said to roll out of bed. And that's like you have this great gravelly morning voice. Exactly. That's actually the thing I was about to say that, that my my warmup is not warming up because I'm warmed up. I lose like a whole octave. So yeah, I usually get up and voice first thing in the morning is great. And then last thing at night as well. So the whole if I try and voice something about now about sort of them, it's actually not too bad today. But I've got also always got a lot of tension around to three o'clock and my voice and I've had sessions, where I've really struggled to match the audition either first thing in the morning isn't something to consider. Yeah, exactly. Yeah. And, and going back to the sort of physicality of voice work like I've really, when I've had to do a voiceover that sounds excessively kind of ponderous, or basically almost bored. You like is to like have your setup so that you can head put your head on the desk and just voice it from a completely bizarre voice because then you'll sound so different from all the other auditions because you can actually, I'm amazed that microphones pick up everything, even the way your body is sitting, you know. So you know if if I'm doing games where someone's like running or they're, they're basically up and excited. I've got one of those desks that you can there that goes up and down electronically with all my gear on it. So you can see I can stand up and then actually start running and doing other stuff like and it really does come across On the mic, so I try and get around to make sure they've got a really flexible set up for that reason. That's great. Yeah, I mostly stand to voice but there are some projects where I do. I do sit. So did we talk about, we talked about how you got into voiceover like from that first gig. And I mean, you know, talking about getting into voiceover, you're kind of the reason I first got into voiceover because I used to own a studio in Christchurch. And tandem, I think you came in for some reason one time and, and you were like, you know, I'm a voiceover artist, I'd usually voice from home and I was like, that's a thing, you can do that. Amazing, inspiring. So thank you for that. But um, but what was your mindset? I have to Can I just say something on that subject. I spend my go around spending my life trying to like lecture people on how to make their lives better, like how they should eat, what kind of healthy food, how they should move, whatever. And it is such a joy to have seen you take what smidgen of voiceover like inspiration I gave you and just run with it and explode with it across the planet. All the things you've done, I'm so, so immensely proud. And so yeah, honored to jump into that, I think you know that it's right there when when you when you you hear about something so small, and it just gives you so much energy on a constant basis. Like I say to people that you know, if you if you're doing auditions, and it's getting you down, that you're not getting any work and you're just not into it, then it's like, well, it's probably not for you, like you need to absolutely love it like love every audition, you do love the challenge, love the craft. And if you do it enough, then it just you you get work. And it's you know, it's like a rolling ball gathering snow or moss, whatever totally. And that's not to say that sometimes it's not really challenging or you're reading a piece of copy that I had a very funny experience. I was once voicing it 100,000 word endoscopy project full of medical terms, like really complex complex that went on for ages and ages. And I like one day I was in the booth and I started to, to voice and the sentence had the word monotonous in it. And when I hit that word, I started to laugh, I started cracking. So I actually have that recording and it put it in my blog on my, on my website. But the funny the funniest part was, the person who hired me was the only person that saw the blog. I don't know how he came across it. Maybe he like, you know, a Google search for endoscopy or something. But he wrote a really sweet comment, but I thought it was hilarious that the one person that was sort of like would probably be embarrassing if he saw it happen. Classic, yeah, we all do have those gigs occasionally, which are a bit of a struggle that you do have to dig deep. Like I've definitely voice like a 35 or 40,000 word like TTS training demo for text to speech and to train. Speak. And when I was gonna ask, yeah, no, it didn't, it didn't go anywhere in the end, unfortunately, as the company when done it, but I'm involved. And the worst thing about it was that you had to read sentences. That didn't make sense. And you weren't allowed to put any emotion into it, you had to make it really flat, which I really struggled with, because that's the one thing you want to do is for servers breathe life into things. And this was the opposite, we had to breathe life out of it. And that was a lot more of a struggle than I thought or when, like telephony stuff. And you have to read like one to 1000. And you have to do exactly the same and not very the way you say it, which is so challenging. Yeah, what astrological sign are you I usually say pirate. But Scorpio, your Scorpio, okay? Because I'm Gemini. And Gemini is love. Like they're very changeable. And they love all sorts of different things. So the idea of doing like one flat, monotonous thing. But I love your trick about putting your head down, voicing that way. And listen, amazed at how little you have to do. And even like I sometimes still do some on camera stuff. And when I do that, it's always when I'm auditioning things. There's always the note from myself or somebody directing me do less to do this. That's the advice I ever got the best, the best piece of work that was like one of the milestones in my voiceover career when I had some voiceover metric from a great American voice coach who just said, do less and every time I read she said do less and she just wore me down over like half an hour to just being absolutely flat. And then I thought this is gonna be awful and they listen back and I was like, that's like a car commercial rate. And I was just like, you know, it was it was getting the voiceover out of voiceover, you suddenly become getting out of our own way. You know, I had I did a project once for Starbucks. It wasn't an ad. I think they were just talking about some charitable work that they were doing or something. But I was directed by two directors that really knew what they were doing. And they got me to do it and i i think that's on my website somewhere as well. It's just like they just they just go Me to, say doing an American or Mid Atlantic accent? I don't know. They just got me to talk in such an easy way. And it's like, falling off a log. Exactly. And I like you, I thought, Oh, that's not enough, you got to push a bit more listening back with like the new. Exactly. And it's isn't it nice when you get really good directors, it makes so much difference to have all six. Exciting. Yeah, um, so like, I often say to them, like, I like compliment them on how well they direct because when you get a bad one or someone that's like fresh out of the gates, and they think they know how to direct it can be an absolute train wreck. And I've I've actually come up with a way of, of trying to defuse if you ever get bad direction, or someone's doing something, because because often what happens is directors will, they'll tell you what they want, or they'll tell you how to do it, right, because they, you know, their job is to get what they want out of you. So they'll go, that's wrong, do it this way. And they'll have the worst ones will give you a line reading and actually, like try and voice it. And it's just an app, it's horrible. Because you anyway, you know what I'm talking about. But what I say to them is like, instead of telling me how to do it, tell me what you're trying to achieve. And then let me do that. Because it's like, with a builder building a house, you don't say you're putting that nail in wrong, you're doing that thing wrong. You tell them what kind of room you'd like, you know, you'd like I'd like it this dimensions and to feel like this. And then you let them do the thing that they're really good at. And so if you explain it like that to them and say like, I really want to get you the result that you're after, tell me what you're trying to achieve. And I will try and get there with you. Beautiful. No, that's great. That's great advice. And I love that you are confident enough that you can hear when someone's doing that you can recognize and pick up as soon as you hear somebody giving you a line read. You know, anyone in the industry knows that you never ever ever give an actor a voice artist ally made its most insulting. Yang. Exactly. And not the way to get the best out of someone you know? Exactly. Yeah. So when Tell me about a bit about the sort of tech side of your setup, because you've been 70 years, have you been doing this? establish just how long you've been doing it for as long? Yeah. So I don't I don't really know. Because like, while I was acting, I was still voicing. But I think in terms of like, pretty much doing voiceover aside from some acting and some writing. I think I've been doing it for probably 15 or more years. You know, yeah. And I was, I was thinking about like, when I started, I didn't have a studio home setup. And I actually went to do mother plains FM radio station in Christchurch here. And they very sweetly offered me studio space in exchange for my doing some radio liners for them. So I might I don't know if that's still a thing for people that are beginning I think nowadays, it's, it's a lot easier to just have your own setup and, you know, fairly inexpensively you can start to build that but that that worked out really well. So once or twice a week, I would go in and record my project and had an engineer who engineered it for me. No soundproof studio nice mic. And from there I think I I must have bought a decent mic and I I began recording in a cupboard in my home. And it was tiny, I took the shelves out. And it was just like being in a coffin. It was about the size of a pocket. And I checked myself in it kind of like not at all like swing your arms around kind of get loosey goosey with it and but I did that for a while and then built a five sided studio, which you've seen Toby used and which I just love, it's all black on the inside. And it's pretty well soundproofed it has a door that kind of is like a safe door that cranks over and like blocks out the outside world and even has a ventilation system, which is really nice in the summer, which brings cooler air in but with a very soft fan that you almost don't hear. And for me that's kind of like a magical space. It's like in, in the theater, we have black box theatres, and I've always loved them. We had one at university and it's just like, in that space and that black space, anything can happen. You know, it's not big, like I can reach the walls like this. And if someone's too tall, they have to sit to voice in there. But I have that and I work mostly with anointment TLM 103 Mike and I've I've messed around a bit I'm always on the quest for improving audio quality and always neurotic about it not being good enough. But over the years I've learned about plugins and things and learn to do a bit more of my own audio engineering. Well, obviously I do audio engineer my projects, but what some software to use to record into an edit. You know, I use a software that's I work on Macs and they use a software called Sound Studio, which I just love and I've tried other ones. When it first started out I used cool Edit Pro which is Then became Adobe Audition. Is that right? That's right. Yeah. But I also have twisted wave, which are sometimes used on other devices like an iPad. But I love Sound Studio in its simplicity, because it just has really what a voice artist needs. And for someone like yourself, who's also an audio engineer, I would say that the, like EQ and things like that are a little bit crude. But for myself, it's just so simple and looks very clean. And every time I try and move into another door, I just like, come back to it. Yeah, it's interesting that Isn't that how it's just like it feel so comfortable. That kind of glove, put on that stuff. And I mean, it's interesting, interesting that, I mean, a lot of engineers now, especially if you're working in certain areas, like something that's going to have post production, like commercials, or other kind of higher end elearning projects, that basically they just want raw audio these days, they want you to have a good and a good room. But basically, they just want the sound as raw as it gets. And then their engineers will do and, and they actually don't want anyone to mess with it. They don't want compression on the way in because you can't get rid of it. Like it's you know, once it's gone from raw, it's gone. So, so you know it, I think I always say people like simple as best, you know, it's nice to be able to know how to use compression. And I always give clients both things were given the raw and then I've given like a process question to use, depending on what their setup is. Yeah. And you never know, do you which kind of client you're working with. And yeah, and there are some you know, sometimes you work with a company and they don't know, they know, much less than, you know, even I know about audio engineering. So yeah. And you often hear ham, like projects that have gone to gone to the web or something where there's voices got no processing and sounds really distant and really kind of small, like, you know, they're really quite weedy. Yeah, exactly. Yeah. So I think I'm a little bit too hyper vigilant around noise floor. And so I do use a high pass filter. Yeah, yeah, yeah, absolutely want to get rid of the rumble. I'm trying to show off to be. There's not that much. But I also do us a slight noise gate. Because I find it easier to then work with the voice file. And if there are, I don't know, math clips, or things that I need to take out. It's just you can bring it all down very quickly, but interesting to kind of open up the discussion a bit with you. And to know that most audio engineers and good ones like it to have the flaws still in there. Yeah, yeah. Cuz because, you know, audio engineers have often got quite advanced tools for getting rid of noise and for getting rid of rambles and noise and stuff. Yeah. Yeah, absolutely. So yeah. anything these days? Yeah, I mentioned the I'd like this in French thanks, Adobe edition. Auto translate, I bet it's about 10 years away. You ever engineer other people's stuff? Or it's mostly your own? Yeah, sometimes? Yep. Sometimes I am. I'm in a project. And they'll say Who else? Do you know who does voiceover so I'll kind of end up casting for them, and then giving them all of the files at once. Because it's clear that they don't, they're out of their depth. In terms of audio, you just want to map that Toby finesse around? Exactly. So, so yeah, sometimes I do do that. And it is interesting, how many, how many things I've learned from from other people giving me audio. And then me going, Oh, this is actually a lot harder, like I prefer it, you know, and I've given feedback sometimes in terms of, like, if you ask, you know, three takes from someone, and they give you three identical tags, and you're like, well, there's no point in that, because I've got three copies of the same thing. So like, do something not wildly different, but do something like quite different, so that you can choose to write down your head on the table, try one with me head on the pillow, it's up to you. Because I'm I tend to with most of the projects that I do, I record a piece of copy, let's say it's a two minute video or something, I'll record it, maybe I'll do one read to warm up and I'll record a couple of takes. And then I just take the best take, but if there's any bit of it that I don't like, I will choose another piece that does that, you know, I am very perfectionistic around delivery. And I like like even if the emphasis is in the wrong place in a word that shows that my mind was kind of wandering at that moment, and I wasn't really focused on the meaning then I will you know, steal it from somewhere else. But I know a lot of voice artists, they do send two or three takes on a project. What was your what's your policy? For me? It kind of depends if I'm doing a like a project at the bottom of my rates where it's quite a long project like over five minutes and it's and I'm not charging that much for it but I'm telling to just in one and say there's nothing wrong with it just an extra engineering. exactly it is it's it's a big deal to do to multiple dates. If it's something like you know, if it's if it's a 15 second drop for something, then you're given three texts, you know, because it's so easy and quick Pull off, was it just the multiple start to really add up a few anything beyond five minutes? You know, because it turns into quite a bit production to record three texts or five minutes and edit those suddenly you're at an hour, you know, in terms of studio time. So, yes, it depends how much how much they're paying for. But, I mean, I often, you know, do stress with clients that, you know, if there's anything wrong with this, and rerecord to completely free as long as it's my fault and not changing the script, for example. Yeah, that's, that's really, really reassuring, I think and leads to having repeat business, which is great, exactly. But the flip side of that is if they're in a hurry, because I'm in a different time zone, and they'll only get it sometimes the next morning, and that'll take me six hours to respond. If I know that time is of the essence, I'll give them as much as I can on the front end, so that they don't have to wait to come back to me. Yeah, exactly. So you do get, I think this is one of these intuitive things, going back to being a bit intuitive that you pick up from clients. And you kind of you get used to working with different sorts of clients, and you get to know how to recognize them. And then what are the things that they hold as a priority? Uh huh. Yeah. So I want to ask you about where you get your work at the moment, because some you've got a wonderful website, and you go and do pay to be any part of any voice platforms like voices.com, or voice 123. Yeah. So, um, for a while, and especially when you're starting out, I did voice 123 dot com and voices.com. And eventually, I got like, a lot of clients. And, in fact, I think one of them I think it was voices came to and they said, Hey, you know, you should try us Super Deluxe pay thousands of dollars version, platinum, platinum. And I said to them, honestly, I really appreciate you inviting me to that. But I don't want more work than I have, which was like such a, you know, privileged place to be and they were like, No, okay, good for you. I'm so at the moment, I still have a voices account, it's not the Platinum one, but I think it's premium or something. And I don't do a huge amount of auditions through that. But so I tend to set the rate fairly high that like, you can choose which jobs you want to audition for. And I don't want my inbox flooded with voices audition. So it just maybe get an A one, one or two a day, something like that. But um, some of my auditions come from other agencies in the States. And otherwise, a lot of my work these days is just sometimes through my website, but also just, um, clients that I've worked with for some, some of them for years, you know, and we just, we know each other well, and it's just like, it just seems repeat business. It's amazing, isn't it? How it just builds up over time? Yeah, blessing? Yeah, it is. Absolutely. Because I think they this, you know, be interesting to actually, like, find some statistics on it. Like, you know, one out of every 15 clients will turn into a long term client, and they'll give you work every three months. So if you if you get like every 15 clients you get, you'll get one of those, and then that will give you more work every three months. So it's kind of like it slowly builds up until I can envisage a point in the future where it's just residual work, you know, and you don't actually have to market yourself or go to get new clients, because you're just busy servicing kind of an old pool of clients. Plus, they referred to if you give them an exceptional experience, which has been my focus for the last three years, then and they become a real fan of yours, then you know that they're in the same circles as other video, people. And they'll recommend you usually, yeah, which is lovely. Yeah. And also, I mean, think about it, once you've established that connection with a client. Like they want it to be hassle free. They don't want to have to do huge auditions, every time they have a project. They just want to know that, you know, you've got your act together on the, let's say, the performance side on the technical side, that your turnaround times are fast that you're nice to work with. And then they're just Oh, thank God. So it really is win win, you know? Yeah. And you can tell the clients where you that you know, that they're just like, they say something nice afterwards. And it's like, they they found that they kind of like, Oh, thank goodness, I found someone that's a really Yes, I really, I used to I do want to say, Oh, sorry. I used to work in radio. And it was you know, we'd have copywriters, so we could go on to do voicing, and he wasn't you the ones that were best at voicing, and we're just so quickly and super easily and you just go to them by instinct, it was just because, you know, you knew it was gonna be easier for you. So if you can inspire that feeling and other people have just like this There were just so easy to work with you will be the first on the list that they call. Yeah, absolutely. I want to say as well like I really feel for people in the current climate with the whole, you know, COVID situation and there's a lot of fear and anxiety around around earning a living. And there's a question you know, when you are when you earn your living like pretty much my whole life I've been I suppose freelance, you know, I mean, I've you know, I haven't had a job set for one and a half years when I was a copywriter in a company. But so I've had to really trust kind of that flow of the universe and what I've learned a couple of things about it and one is that I always say to my myself. And so I say this to your listeners too, if it feels like the universe is withholding abundance from you, what are you withholding from the universe, staring straight into the camera. And, you know, it can be like that you have some hidden talents that are locked away that you haven't really been sharing, or it could be even that you are angry about something. But you've got that anger locked up and sad, whatever it is, just listen in and see like, what do you need to unleash? Because I do believe in the flow. And I do believe that there's enough work to go around, that we don't have to be competitive one another with one another, we can find a niche. And we can think about this the other day, Toby, there is so much voice work in the world. So many companies and projects and artists need voices. So you know, just a little faith and a little trust in the flow. And know that even for those of us that do and are living this way, there are times when things are slow. And then you just turn your attention to building your home, for instance. Exactly, say thank you universe for a little bit of a break. In a free house, I've only I still I still have weeks and sometimes like longer periods where they're just they they're the work doesn't come in, and I don't get the gigs. And I think I there's this really like dark sense of me that thinks, well, that's the dreams over time. So this is that like most just No, it just for whatever reason, that's just not gonna happen anymore. And then like I and then I think No, no, no, this has happened many times before. Just go and do something like treat yourself, this is your vacation, you don't get to go away any other time of year because your voice artist, so like, this is your time to do some work or do some marketing if you feel like it. And then it always picks up always, right, I know, I don't, I don't get that number, I love that you thought you would share that. And it's exactly the same for me. And I have the same, you know, demons that are just like, Oh my God, that's it, nobody likes you, you know, you've slipped in your ranking, and it's over. You know, but I also trust, like, if there comes a time, when voicing isn't what I'm here to do anymore, that something will take its place. So really, we don't have to worry. And I want to say to anyone who just kind of started to get into it. I mean, to be you and I just share this immense gratitude for this path of earning a living. And, you know, you knew what it was like before this. And you were already working in a creative industry when you would, you know, producing and directing and audio engineering and things. But you also knew that there were like these hours of a day, it wasn't really you were too creative for that, you know, for that space. And you were you felt kind of locked into it. And in my one and a half days and a half days, one half years of working in a company, I felt like I was a veal, like put in a box being ready to be slaughtered, like with no light coming in, and they put me in a cubicle eventually. It's just like, I just couldn't do it. You know, so for those of us that, that a free spirits in that way. Just believe in it. It's such a great thing to you, and you learn and grow as you do it. And don't be too hard on yourself, because it is a real learning curve. A lot of people start out and they think, Oh, well, somebody said had a nice voice. And then they you know, they pick up a piece of copy and they start to read it. And they think that's voiceover. And they pretty much think that anyone could do it. But there's a real learning curve and a real art to it. I mean, I noticed that for you like when you started off, you were booking jobs anyway. And you had some avenues in. But there came a point where you actually understood what you didn't know. And you started to coach and your voice work just went to a whole nother level. My two, my two it's like, we can say, Oh, yeah, no, the words coming in, I've got this, I'm really good. And then you coach with somebody really good. You're like, Oh, my God, I had no idea. technically true. Different realm is so true. And there are just those I just love how there are these paradigm shifts where you get comfortable and you get complacent. And you do think you've got it all sorted. And as you say, you get you have some kind of experience or a session or a thought that just breaks it down. And you I love the fact that even when I'm sort of you know, voicing this level, which is more than more than I ever thought I'd be doing in the world, like 10 times as much. I still know, there's room for improvement. And there are other echelons to go to like I think though Yeah, that's not that's not like, Oh, my God will ever get there. But it's just like, what a ride. What a journey. Exactly, you can always do better. I have to be careful because I tend to be really hard on myself. And like the upside of that is the perfectionism that, that just takes great joy in finding getting it just right. I love working with a client who's really fussy because I'm really fascinated when we were like, no, let's see if we can get it better. Yeah, that was it. We nailed it, you know, but the downside of it is to be like sometimes I'll be editing my something that I've recorded and There's a perfectly good take. And I've gone with my dog clicker. Do you use the dog? clicker? I just use it. No. Oh, you do? Okay. No, it's just a device that used to call the dog and puppy, are you putting a spike in your file? Oh, you've graduated beyond that. Anyway, what I'll notice is in my file is that there was a perfectly good take. And somehow, in my mind is like, I'm not good enough, you could have brought out more on that word, or you could have, like, lighten up a bit. So, you know, it's self management, isn't it? On the subject of self direction, because this is another hard thing. Like I, you know, I run a voice Academy here in New Zealand and in person. And people love the fact they get in the studio and they love, you know, they do reads and you and you say, Oh, you know, you were doing this, and I was doing that and everything. How do you? Do you have advice for people on how to self direct because it is a skill entirely separate from voiceover? Because it relies on you listening to your performance as you're doing it and judging it? How do you I can't remember when I started self directing, or I mean, it helped that I was, I was directing talent. So that kind of came first to me. But for someone who, like, you know, how did you realize to self direct and start that process? I mean, I think I've been self directing in every area of my life since I came out of the womb. But, but it's, it's a really, it's a, it's an interesting thing to look at. I think, for me, I voice best when when there's a sense of freedom and flow. So if I'm too hyper vigilant, maybe too caffeinated. I'm not going to do my best voice work. So this is way back at the beginning, I was talking about, like warming up the body and getting into the flow and feeling that the voice is just very kind of clear and free. And then Oh, yeah. Okay. So Toby, let's talk about this, like, you know, how in invoice coaching, they often talk about, like talking to a person. Mm hmm. Right? So is that something like, do you visualize a person and start to talk to them? Never know, it's almost like I don't know, it's almost like I'm voicing to myself in a weird kind of way. And see, I think that's super valid. And I often will voice to myself, because I'm the harshest critic. If I can convince myself my own authenticity and attack, then I'm doing pretty well. But one of the things that I do, I think of it in terms of dropping in, so you drop into that alignment, which is right for that particular project. And for me, it's almost like, it's a consciousness thing. It's just like, okay, it's almost like I set an intention, before I begin, I like to take a deep breath in and let it out, funnily enough, before I start to voice, and you think, oh, you need to take a deep breath in and start talking. But try this, you take a deep breath, and you just let it out. And there's a sense of relaxation, and then you begin to speak. And it's like, you're already the placement of the voice and the relaxation is already better. And then one of the tips from one of my voice coaches was, and I quite like this, was that you just read the first line several times until you're ready. So it's like, it's not that thing of like, the fear of the bank blank page, or the blank audio file, you know, it's just, they just start off. And there'll be a certain time, maybe three, you've repeated it three or four or five or six times. And then you're like, there's a yes. And then you just carry on from there. Yeah, cuz To me, this idea of like speaking to a person, sometimes, I'll use that as a starting point, especially if the, like, say, if I were doing something that was for, I don't know, a young audience, and say, I wanted to have that kind of intimate connection, if I were talking to my 18 year old niece, for instance, and I might just, you know, imagine her, but then quickly, just kind of let that go. Because if you're trying to put your focus on the person you have, again, it's like your mind's having to multitask on too many things. And that's so true. I'm going back to what you're saying about the like, you know, doing little things before your voice, I realized I had this real realization recently that when I was looking at my sessions, I've done live directed sessions, and I usually clean them up for them, you know, before, before I send them through, and I noticed that I slept the tape like I do with live drinks. And so I go, you know, this is a test, take one, read one. And then I got exactly the same throat clear every time I compared them. And it's an idea and I do it completely. I don't do it because I need to clear my throat. And I don't do it because I'm conscious of it. But it's just it's a bit like I'm in rugby too, because I'm from New Zealand Rugby analogy, right. Then when it's not in the habit, it's almost like you know, when the young guys about to kick the ball through the posts, and they have a little weird routine and so they drop the grass, or they lick their finger and put the wind and they take a number of steps backwards. It's always exactly the same because they've been trained to do this. mindset thing, I realized it's exactly the same for me. And I didn't even realize that I've made this like, it's like a mantra or something. It's like the thing. Yeah. Go into character. And yeah, so and I don't know just how how people come up with that thing but, but be conscious that you can have a little thing, even like a little action like a like a rubbing your hands or something like just to get that could come and coming home to yourself, you know, and even where I've always I have a few things that are that inspire me like I have. I love redwood trees. And I have the in Northern California, the redwood trees, that's where I was born. And I have a picture of them in my booth and just things that kind of tune me in and uplift me how it might be a quote or something, but it just, I love redwood tree so much. I'm just in the North Island, there are some Yeah, that's true. Right? Yeah, for a tough match in Hawke's Bay that summer, as well as a plantation not know, as near as big as the ones in Northern California. But yeah, still lovely trees. And I think you're totally right with your, you try and make your place you voice if you can, if you're able to make your place a sanctuary, I can make it a place that feels feels nice, even if it's just a cupboard. put something on the wall that that makes you feel, you know, nice, like a like a picture of a view or something, you know, like, at least, you know, try and trick yourself into thinking that it's, it's not a claustrophobic cupboard. You know, this is the place I get to do my creative thing, which I really enjoy. Yeah, I've got in my in my studio, I've got a window. And it's one of those windows where there's two pieces of glass, but they're sloped or something or one sloped, I think so that it doesn't reflect the sound in the same way. And inside between the two pieces of glass is a little turquoise frog. I love frogs and and so it just like it's there was so yeah, just little things like that. It's probably the frog is directing every session I do. And it's quite important for people to have the place they go to do voicing, I think, like, I realize some people have to kind of set up in their lounges or set up temporary studios to do practice or to do auditions. But if you if you can have a place you go to do voiceover and that's all you do there. I think that really helps with this whole because it is such a mind game. Voice it is it is and it's amazing how we have to be feeling relatively well to voice Well, I think. And I think you can't really fake it. And when you know, I did a number of years acting in theatre, and I made the commitment. There was one time I did a show in the I did the played Anna and the King and I am musical in touring the states for a whole year. And it was hugely demanding as it was amazing, but huge, hugely demanding. But even when you know, you'd get up at five o'clock in the morning and go to the next place and fly or bus or whatever, and you get there and you'd be so tired and had to do two shows, whatever it was, I always was cognizant of the fact that that audience, a lot of them were, you know, in the middle of the country, maybe they didn't have much money, maybe they'd saved up for that event, it was like, maybe the first time for some of them that they went to theater. And I was made the commitment to be true, and to really show up and to be real and not fake it because when you've done a play over and over again, sometimes it's like, Oh, here we go again, same lines, whatever. But I would, you know, really forced myself to do my best to be in the moment and give it my all and because because people feel the difference. They You know, I think it's funny that when this T shirt that says authentic. But they you know that people deserve authenticity, and they're not stupid, and people can hear the difference. And you know, you and I Toby because we've been doing this for a while, you can hear that voiceover you know, as soon as like you hear somebody that's like in stuck in a rhythm, or they just sound like they're reading the script. And the art of voiceover is to make it sound like you're saying it, and that it's just the next thought that's arising and then you just know you're feeling and that you're feeling it. So I love that so and we've both coached with Marla Monica urban in New York. And, and one of Marla's things is that, you know, the, the copy travels in through your eyes, and it goes into your brain. And then it needs to drop down into your heart and connect with your feelings. And then it comes out of your mouth, you know, and that journey, it's like, just seeing it and put going in your brain and having come out, it doesn't do it. No, it's got to also have that you know that circuit and be connected. And when somebody is if it's not moving you then how do you expect it to move your audience? Yes. And we all do bad voiceover at times. I remember one time when you were here, and there was a file on my on my computer that said bad voiceover and you saw it immediately. Like it was just on my desktop you like what was that bad voiceover and I had Actually gathered like, I don't know where I got them from but two peoples the male and female was because I wanted at some point and I've never done it. I didn't want to shame anyone. But I wanted at some point to say, Okay, listen, this is an example of somebody who's just reading it, or somebody that thinks that that kind of automated robotic read his voiceover and it's interesting how the market has shifted in terms of like, it used to be about the, the the trailer voice and no one actually talks like this. And and now people have cottoned on especially with advertising and it used to be the hard sell kind of mattress commercial sort of like it kind of feel but now it's it's so much more like people have woken up to the fact that they're being advertised to and it must they must be hooked, there must be a scam somewhere. Because of the way this person is talking, instead of it just being like your friendly neighbor who's got a great suggestion for you. Yeah, that's right. And when you when you hear TV, ads, radio ads coming at you, and then all of a sudden, you hear one where the person's dropped in, and they're just speaking to you like a person, you hear it. And the rest of it, you learn to just switch off and tune out of because it's just not interesting, or whatever being, you know, smacked around the head by this car salesperson or something. Yeah. So in terms of like the connecting with your reads, and the script, like, I know, when we talked on the phone, we're talking about like, what, what you wouldn't wouldn't voice and whether you need to really kind of believe in something like what's being advertised in order to, like, engage with it. And to make it sound good? Do you reject jobs? Or kind of what's your process for that in terms of betting what you will or won't voice? Yeah, so um, it's, that's a really important question. In fact, I had it with a friend of mine. And this week in Los Angeles, we were talking about, okay, what can we still, from an ethical standpoint, feel okay, about voicing and where do we draw the line. And as, you know, somebody that came up through through the acting world, it was like, your job was to act. So even if you didn't believe in the character you didn't like the character didn't like the project, you showed up, and you act it. And for a lot of my career in voiceover, I've done that, like, I am a health nut. I love health food. And I have voiced for McDonald's and unvoiced for Coca Cola, you know, so you can say, well, that's conflict of interest or whatever. But I've considered them you know, acting jobs. And my job is to say, if I'm voicing about eating, you know, some I don't know, highly processed, whatever food that I wouldn't put in my body. I might do a substitution and voice it as if I'm eating a beautiful. I don't even know what so yeah. Yeah. But But I do, there are projects that I just cannot do and when auditions come in that are it's especially a way to reject auditions and I'm not getting up sorry, not gonna go there. And on the days when I have plenty of work coming in anyway, I'm like, Yeah, no, I love the luxury of being able to say no, no. About for you, Toby. What's, what's a no for you? Um, I've kind of boiled it down recently, in terms of like this, I've always had one, which is that I'm not a religious person. And when I when I get scripts that are that are trying to convert people or, like insist religion is is real, I can't do it for myself. Like I just, you know, yeah, but you are a pirate. I'm a pirate. So I would do pirate scripts. No, exactly. Yeah. Um, but the other thing that came up recently was I started voicing for, for some kind of movement called the total human thought movement or true human thought on something. And they had a very vague script, which, which, which was sort of, you know, about, like, there was going to be some kind of world shattering event, and everyone was going to be involved and, and I did it, but I was very uneasy about it. And in terms of like, I don't, I don't know what what this is actually for, like, the language is so vague a bit, it sounds like it's quite important to or, you know, which, which, if I don't understand where something's going, it kind of makes me a bit nervous. And then it came back with another script that was like, something about it basically sounded like a cult, and it sounded like they were gonna exploit people because it said, you know, you can own your house within five years, you won't pay any interest and anyone can afford this and, and it was like, stuff that was like, this cannot be true. Or everyone would be doing it. And I just said, Look, you know, I'm happy to post a script. Can you just tell me what you're advertising and how how people get this? And they wouldn't, they wouldn't tell me. They just flatly refused to explain anything until I was like, Well, I don't I can't be involved with this if I don't understand it. And I feel like so basically, I've kind of boiled it down to if it's if it's morally unethical to do it. Like if it's a one of the biggest voice jumps that I regretted ever doing, which one of my first voice jobs I took it because I I really wanted to be a voice about this was like recording like prank calls. For people. Like there was a website where people could record like someone doing it, and I just, I did it and I just thought that's, that's my voice just hurting people and it's awful. So yeah, that was I really honor you for that. I had one that was that I had to throw in the towel. And I actually can't remember if I just I think I just let them not pay me or did a kill fee or something, but it was spandex. And it was all about like telling women how to you know, flatten their bum, or make their bum bigger and flatten their belly. I don't know what it was, but it was just so disgusting to me. And they wanted me to really push it. Oh, this looks like one of the lines was like for a perky of bum. And I was like, I'm just not going to be a part of body shaming for women. Yeah, it was no thank you. And it just it just didn't feel right. And I have a thing in life, which is if it's not a yes, it's a no. And I and I honor that whether it's, you know, say you're out shopping and you see a T shirt that you quite like you think that something is to say, if it's not a yes, it's a no. And just you know, same with voice. It's not a yes. It's a no. And you know, there's that mentality of well, beggars can't be choosers. But I think that you can trust that when you align yourself with your own values, you will attract the kind of work that is more appropriate for you. And oftentimes If you say no to something that just disgusts you something else really lovely shows up so small black animal, welcome. Okay. Well, we're nearly done. But before we go, I've got a couple more questions. Small ones, which are basically I was gonna ask you what your biggest voiceover gig you've done, but I was gonna change it to say, what's the voiceover you're most proud of? Because that's a bit more affirming. Beautiful question. Mmm hmm. put you on the spot. Now it's hard. I know, it's hard. It's hard to choose, isn't it? I was very proud of this. About a year ago, I was hired for several months by a company that was doing work that I really believed in. And it's a company called possess, which is a sleep app that helps people to, to go to sleep with stories, and they were so sweet. And they actually hired me kind of with their salary and everything. And I had a company email, which is really unusual, because most of my projects, it just you know, and we work together, I just love the people, they were so young and kind of smart tech, technically and four months a voice and then wrote and voice scripts to help put people to sleep. And I, I loved the possibility of helping, you know, being of service on the planet. But people that were, you know, struggling to sleep sleeps important. We got into doing some other stuff. There was another, there was some spin off apps that had to do with meditation, and I got to write and voice meditations. Yeah, so that's, I don't know that I was very good at putting people to sleep. I think I'm probably more interested in consciousness and waking people up out of like, the matrix that limits them or or restricts their freedom. So I think that they, they have a wonderful, a wonderful voice artist who actually I became friends with and she'd left the company. But she's now back in it. And I'm really happy for them. She has an American voice. And she just amazing to fall asleep. She's one of the names Bethany. And she's one of the top insight timer. Do you know that meditation app, it's called insight timer, I think it's the most listened to one on in the world. But she just has a quality. She's not a voice artist. But she's she began in corporate work. And she just found this kind of groove and she loves to guide people. But it's so soothing and beautiful, amazing. When you come across someone that just has that as their special skill. They just have this amazingly lovely to listen to voice. Yeah. And she's kind of felt that way about me. And I felt that we were house like, you're the good one. And we had this mutual admiration society going on. But he is he's way better at putting people to sleep. And it is I love how voiceover by extension when you go out into the world and you meet all these different people like I really like I love finding interesting voices, not necessarily nice voices, but just the ways people speak is so interesting, because it tells like reading like someone's someone's poem or something like you can tell a lot about them, you know, by the way that they speak, and then terms of their life that they've had and that who they used to hanging out with and who they think you are almost because we're all kind of social chameleons and we'll change to each other. Yeah. But you know, it's it's once you go down the voice rabbit hole in terms of analyzing However, in speaks, it's just bottomless. You know, there's, you know, what you talk about learning accents and and you know, you're like, you know, American accent which American accent and you go out with text and then you go which takes an accent you know, you can you break it down into infinitely variable, you know, segments. I love your passion for it. Oh, I just thought of another project that I that I loved, which was I don't know if he ever came across, you know, slavko Mart enough. Yeah, it's not code. Did propaganda. As long as it was a pet that was like, Oh my gosh, it was amazing. And and what was funny about it was a very sort of politically, how would you describe propaganda? There's quite a daring film. It was documentary effectively was mockumentary. Yes, that is like North Korea and sort of very covert and stuff. And I had to do this very flat read almost like a expressionless, like BBC World wasn't that. I'm weirder, weirder than that. And Glasgow was amazing at directing it. But I was gonna say that what about oh, my gosh, that was one of the comments that people had because it went up in sections on YouTube. And one of the comments someone had is like, there's something really spooky about that voice, like, they're hypnotizing or something. It's like they're gonna take you know, and it's just like, it was so innocent. I was just gonna voicing just like when in the groove of what we decided we were going to do. But his his project ended up winning like michael moore's best film in a tribe. Some festival wasn't his first ever city. Yeah, yeah. Which is amazing. That was great. Fantastic. Oh, well, we've had such a great chat today, we're nearly sort of at an angle, but it was there anything else that you wanted to want to talk about? And talk about for our listeners? Yeah, um, I think I just, I just want to inspire people really to trust themselves. And you know, like, you're saying, Toby, everyone's voices unique. And don't, don't think like, you have to sound like somebody else. You know, who you are, is enough. And it's good enough, and just begin and practice and catch the joy of it. And, you know, there is tremendous freedom in being a voice actor, and we do voice in our pajamas. At times, and because what do you love about about being a voice actor? I love that I work with people all over the world, I find that really interesting. Is to Mongolia of late. That's what we're both involved in a project. That was great. Yeah, and, and I think I just I really, I, I like that I found something that I not only enjoy doing, but I turn out to be fairly good at. And, and I, you know, it's, I wouldn't say it's easy, because like, a lot of people think voiceovers, you know, it's just, it's really easy to just, you know, it's short hours. Because the actual work you do in terms of when you're voicing in front of a microphone, is maybe 5% of the time it takes to run the business, get it do the editing, you know, all the other stuff that goes around it. So people think that it's all just that, but it's, it's most of it's finding the work and promoting yourself. But some, it's also like you have to work like I, you know, get up at seven in the morning, come straight down to the booth and do three hours and then do other stuff during the day. And then I go come back to the studio and work sort of through through till quite late at night to catch the European. got nice and gravelly, again. Exactly, yes. So it's, um, so it's, I really enjoy having the middle of my day free, which is really nice. But I wouldn't call it easy because you do have to, like, I have done sessions at like, three in the morning, when I've needed to. So you know, it's, it's sometimes you really have to kind of realize what a privilege it is, and realize that getting up at three in the morning, once every now and again is actually part of the job and it's fine. And the fact that when you go on holidays, you're never really on holiday. You always have to take your gear with you. And you know, but but if you love it, that's the thing I love. It was Oh, if you love it, it's not a job. It's something I really enjoy doing. Like, you know, yeah, that is such a great approach. Yeah, it's the one that created the success you have because it's just that that's contagious, you know. Thank you so much. It's been just utter joy talking to you today. So we need to do it again. We'll catch up and have another chat. So yeah, thank you so much for joining me. Good luck to everybody. voice on Absolutely.